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Grip Pens

brand-locked demand (top 5 brands take 100% of clicks) — Grip Pens doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 30Growth 16Conversion 78Competition 34Returns 99Price range 0Avg price 17Brand share 0Review moat 24Quality gap 24
This niche Category average

Is Grip Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grip Pens is a £135K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Grip Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.8% over the last 90 days and 7.6% of searches end in a purchase.

£135K

revenue / yr

Units sold / yr30K
Search volume / yr-18.8%292K
Conversion rate7.6%
Avg price£6.05

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 183
Top-5 product click share64%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews5,593

Top Grip Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£27K£40K£54K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

183

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Paper Mate95%
  • BIC5%
  • Open — no brand owns it (0%)

Grip Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume292KCVR7.6%Products19Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews5,593Avg BSR#21
15K10KHoliday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Grip Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • papermate pens127K/yr
  • papermate28K/yr
  • paper mate19K/yr
  • paper mate pens20K/yr
  • papermate flexgrip ultra15K/yr
  • bic soft feel pens black8K/yr
  • paper mate flexgrip ultra7K/yr
  • pens papermate7K/yr
  • paper mate pens black11K/yr
  • papermate pens black5K/yr

What reviews say buyers love and hate about Grip Pens

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Writing Experience20%

Smooth writing pens

Value For Money16%

Excellent value for money

Quality-Overall13%

Good all round product

Grip9%

Good pens with grip

Cartridge/Ink Quality6%

quite a good flow of ink

What buyers complain about

68% of reviews
Quality-Overall16%

However, the quality of these pens is no longer what it was

Ink Leakage12%

Arrived with pens out of ink and not working

Functionality-Overall7%

They dont work

Value For Money7%

Poor value for money

Writing Experience6%

I find these quite irritating to write with as the nib is too long

Grip Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Color
14%
3Dry/Empty Ink
13%
4Quality-Overall
6%
5Ink Refill
5%

Common Grip Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grip Pens 34/100 on Amazon United Kingdom — Skip it. The niche generates £135K/yr across 19 tracked products. Search demand moved -18.8% over the last 90 days.
Grip Pens buyers on Amazon United Kingdom complain most about Quality-Overall, Ink Leakage, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.