grip pens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£135K£135K/yr · 292K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,593.42avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.05avg listing price — sweet spot $15–$100
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.87–£12.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, grip pens is a £135K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
grip pens market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £151K–£182K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
183
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Paper Mate95%
- BIC5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 39 weeks — -18.8% search growth over the last 90 days.Top grip pens search terms
- papermate pens127K/yr
- papermate28K/yr
- paper mate19K/yr
- paper mate pens20K/yr
- papermate flexgrip ultra15K/yr
- bic soft feel pens black8K/yr
- paper mate flexgrip ultra7K/yr
- pens papermate7K/yr
- paper mate pens black11K/yr
- papermate pens black5K/yr
Top grip pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paper Mate Flexgrip Ultra Retractable Ballpoint Pens | Medium Point (1.0mm) | Black | 5 Count
Paper Mate£3.544.6★14,203 rev
Paper Mate Flexgrip Ultra Pastel Ballpoint Pens | Medium Point (1.0mm) | Black Ink | Pastel Barrels | 5 Count
Paper Mate£3.594.6★14,203 rev
Paper Mate InkJoy 100ST Ballpoint Pens | Fine Point (0.7mm) | Black | 5 Count
Paper Mate£3.754.6★5,732 rev
Paper Mate Flexgrip Ultra Retractable Ballpoint Pens | Medium Point (1.0mm) | Handwriting Pens & Stationery Supplies | Black Pen Set | 12 Count
Paper Mate£12.534.6★4,810 rev
Paper Mate InkJoy 100ST Ballpoint Pens | Medium Point (1.0mm) | Black | 50 Count
Paper Mate£8.344.7★3,477 rev
Newest
by launch date
Paper Mate Kilometrico Ballpoint Pens | Long Writing with Medium Point (1.0mm) | Black Ink | 80% Recycled Plastic | 8 Count
Paper Mate£2.81477 rev
Paper Mate Flair Felt Tip Pens | Medium Point (0.7 mm) Marker Pens | Assorted Retro Colouring Pens | For Kids & Adult ColouringJournalling & More | 12 Count
Paper Mate£6.178,915 rev
Paper Mate Flexgrip Ultra Pastel Ballpoint Pens | Medium Point (1.0mm) | Black Ink | Pastel Barrels | 5 Count
Paper Mate£3.5914,203 rev
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
Paper Mate£8.173,544 rev
Paper Mate InkJoy 100ST Ballpoint Pens | Medium Point (1.0mm) | Assorted Fun Colours | 27 Count
Paper Mate£8.471,860 rev
Trending
90-day click momentum
Paper Mate Flexgrip Ultra Ballpoint Pens | Medium Point (1.0mm) | Handwriting Pens & Stationery Supplies | Blue Pen Set | 12 Count
Paper Mate£9.314.5★
Paper Mate & Sharpie Pens Set | Stationery Supplies | Ballpoint PensHighlightersMechanical Pencils & Correction Tape | Perfect for School & Office | 26 Count
Paper Mate£8.174.7★
Paper Mate InkJoy 300RT Retractable Ballpoint Pens | Medium Point (1.0mm) | Black Ink | 8 Count
Paper Mate£4.364.6★
Paper Mate Flexgrip Ultra Pastel Ballpoint Pens | Medium Point (1.0mm) | Black Ink | Pastel Barrels | 5 Count
Paper Mate£3.594.6★
Paper Mate InkJoy 100ST Ballpoint Pens | Medium Point (1.0mm) | Fun Colours | 10 Count
Paper Mate£3.464.7★
What buyers say about grip pens
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth writing pens”
“Excellent value for money”
“Good all round product”
“Good pens with grip”
“quite a good flow of ink”
“Easy and comfortable to use”
“Great pens”
“As described and on time”
“Durable”
“don't smudge”
What buyers complain about
“However, the quality of these pens is no longer what it was”
“Arrived with pens out of ink and not working”
“They dont work”
“Poor value for money”
“I find these quite irritating to write with as the nib is too long”
“lasted half hour”
“leaks like hell”
“can barely see the ink unless i put a lot of pressure when writing”
“hate the colours though”
“Poor quality for paper mate”
Top return reasons
Common questions
- Is grip pens profitable to sell on Amazon United Kingdom?
- The niche generates £135K/yr across 19 tracked products. 90-day search growth is -18.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the grip pens niche?
- 2 brands and 183 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grip pens?
- Top complaints mined from reviews: Quality-Overall, Ink Leakage, Functionality-Overall. The return rate is 0.2%.
- What does it cost to enter the grip pens niche?
- Listings span £1.87–£12.53; the average listing price is £6.05 (sweet spot $15–$100). The average incumbent carries 5,593 reviews — the moat a new listing must climb.