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Grip Pens

Fail

The top 5 brands take 100% of clicks, so Grip Pens is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£135K/yr292K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
64%top-5 click share · 2 brands · 183 sellers

Flapen Score

Grip Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Grip Pens is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grip Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grip Pens 292K times last year and spent an estimated £135K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
7.6%
Market size, estimated
£135Ka year
Top search term
papermate pens127K searches a year

02 · Price

A sale here is worth £6.05.

Listings sell for £6.05 on average, from £1.87 to £12.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £6.05 that is £8K to £9K a year per listing.

Average price
£6.05under the $15 to $100 sweet spot
Price range
£1.87–£12.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Pens, Pencils & Writing Supplies. It carries 5,593 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Pens, Pencils & Writing Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,593per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Grip Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£54K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

183

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Paper Mate95%
  • BIC5%
  • Open — no brand owns it (0%)

Demand

Grip Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.2× · 9 of 12 months tracked

Search terms

Top Grip Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • papermate pens127K/yr
  • papermate28K/yr
  • paper mate19K/yr
  • paper mate pens20K/yr
  • papermate flexgrip ultra15K/yr
  • bic soft feel pens black8K/yr
  • paper mate flexgrip ultra7K/yr
  • pens papermate7K/yr
  • paper mate pens black11K/yr
  • papermate pens black5K/yr

Reviews and returns

What reviews say buyers love and hate about Grip Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.08

However, the quality of these pens is no longer what it was

Very cheaply made

Poor quality

Ink Leakage12%−0.05

Arrived with pens out of ink and not working

Very thin and leaks ink

Very poor, the ink leaks everywhere

Functionality-Overall7%−0.04

They dont work

didn't work properly

2 out of the pack dont work

Value For Money7%+0.86

Poor value for money

Not the value for money it seemed

Waste of money

Writing Experience6%+1.35

I find these quite irritating to write with as the nib is too long

Not comfortable to write with

they fail to keep up with writing

Love

Writing Experience20%+1.35

Smooth writing pens

Smooth writing pens

Writes well

Value For Money16%+0.86

Excellent value for money

Great deal

Good value

Quality-Overall13%−0.08

Good all round product

Excellent selection of quality kit

Excellent quality

Grip9%+0.68

Good pens with grip

Great Grip

These are superb easy to grip ball point pens

Cartridge/Ink Quality6%

quite a good flow of ink

Great pens - very satisfied

Good quality pens

Return

0.2% Return rate 29% Fixable by listing

Functionality-Overall24%▃▆▃▅▄█

They dont work

didn't work properly

2 out of the pack dont work

Color14%▁█▂▄▄▄

hate the colours though

not just the outside colour of the pen

limiting colour-coding options

Dry/Empty Ink13%▁▅█▆▂▂
Quality-Overall6%█▁▄▂▂▁

However, the quality of these pens is no longer what it was

Very cheaply made

Poor quality

Ink Refill5%▁▄█▇▆▁

FAQ

Common Grip Pens questions

Answered from the same tracked data.