Greeting Cards

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months

362K

Growth, 90 days vs prior 90

-25.4%

Conversion, latest week

6.5%

Market size, estimated

£178Ka year

Peak month

January2.4× the quietest month

Top search term

birthday cards multipack137K searches a year

Listings sell for £7.53 on average, from £3.20 to £13.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.53 that is £4K to £6K a year per listing.

Average price

£7.53under the $15 to $100 sweet spot

Price range

£3.20–£13.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #2,006 within Cards & Card Stock. It carries 1,107 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

95%

Out of stock, average day

8.9%

Average rank

#2,006in Cards & Card Stock

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,107per listing

Listings tracked

41

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months