Greeting Cards
Greeting Cards shows low returns (0.3%), but prices mostly outside the sweet spot ($3.20–$13.36) keeps it on the watch list.
Flapen Score
Is Greeting Cards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Greeting Cards is a £178K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Greeting Cards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -25.4% over the last 90 days and 6.5% of searches end in a purchase.
£178K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 41 products
Top Greeting Cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
30 Bright Watercolour Birthday Cards with Envelopes made from Recycled Paper 30 Different Designs (30 Watercolour Birthday Cards)
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 722
- Age
- 2y ago
DEEPLAY 24 Holographic Birthday Card Assortment Foil Gold Blank Greeting Card Birthday Cards with Envelopes and Stickers Glossy Elegant Bulk Happy Birthday Notes (4.7 X 6.7)
- Price
- £5.95
- Rating
- 4.5/5
- Reviews
- 3,477
- Age
- 6y ago
Piccadilly Greetings Box of assorted Birthday Cards Multipack | Birthday Cards pack of 20 | 5x7 inches | Includes 20 unique colourful designs with white envelopes suitable for all ages and genders.
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 908
- Age
- 3y ago
S&O Box of Birthday Cards with Envelopes - Bulk 24 Unique Happy Day Notes - Colorful Birthday Decor Bulk for Office & Home - Assorted Party Cards with Envelopes - 4x5.5
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 1,264
- Age
- 1y ago
SOL 20pk Birthday Cards for Women with Envelopes - Multipack 15x15cm
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 3y ago
Trending
90-day click momentum
SIMPLY GIFTED Birthday Cards Multipack of 24 with Envelopes & Stickers 8 Unique Designs Gold Foil Finish Birthday Cards Premium Thick 10x15 cm Birthday Greeting Cards for Kids & Loved Ones
- Price
- £6.74
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
Macmillan Cancer Support Charity Birthday Cards Pack of 20 Luxury and Eco-Friendly Birthday Cards. Boxed Multipack of 10 Happy Birthday Designs. 127x127mm Card Size. (For Everyone)
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 259
- Age
- 1y ago
SOL 20pk Birthday Cards for Women with Envelopes - Multipack 15x15cm
- Price
- £5.24
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 3y ago
YianHien 24 Watercolour Birthday Cards Multipack for Kids & Adults
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 8mo ago
SWEETZER & ORANGE Happy Birthday Cards with Envelopes & Assortment Box. Variety Set of 20 Assorted Birthday Cards with Envelopes Perfect Bulk Pack for Celebrations Special Occasions Friends
- Price
- £7.09
- Rating
- 4.6/5
- Reviews
- 6,083
- Age
- 4y ago
Newest
by launch dateSIMPLY GIFTED Birthday Cards Multipack of 24 with Envelopes & Stickers 8 Unique Designs Gold Foil Finish Birthday Cards Premium Thick 10x15 cm Birthday Greeting Cards for Kids & Loved Ones
- Price
- £6.74
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
YianHien 24 Watercolour Birthday Cards Multipack for Kids & Adults
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 8mo ago
YianHien Birthday Cards 30 Unique Animals Birthday Cards Multipack
- Price
- £9.17
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 9mo ago
Sweetzer & Orange Funny Birthday Cards Bulk Set 24 Punny Cards (12 Designs 2 Each) with 24 Colorful Envelopes & Storage Box Funny Messages Cute Birthday Cards for Kids Adults Friends & Family
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
Macmillan Cancer Support Charity Birthday Cards Pack of 20 Luxury and Eco-Friendly Birthday Cards. Boxed Multipack of 10 Happy Birthday Designs. 127x127mm Card Size. (For Everyone)
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 259
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
21 falling
Sellers
28
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
39%
Top 20: 80%
Open market
28%
- SWEETZER & ORANGE22%
- the lazy panda card company19%
- DEEPLAY14%
- SOL7%
- Piccadilly Greetings6%
- feela5%
Greeting Cards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top Greeting Cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday cards multipack137K/yr
- birthday card pack29K/yr
- pack of birthday cards30K/yr
- greetings cards20K/yr
- birthday cards pack13K/yr
- greeting cards multipack13K/yr
- multipack birthday cards11K/yr
- pack of birthday cards mixed adults11K/yr
- birthday card packs11K/yr
- birthday card multipack11K/yr
What reviews say buyers love and hate about Greeting Cards
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Great deal”
“Good Quality Cards”
“Cute designs”
“the colors are gorgeous”
“Very good quality of the paper”
What buyers complain about
62% of reviews“slightly larger than A6”
“Extremely poor quality”
“Not stick,as they have nothing”
“The cards are thin”
“Not cheap”
Greeting Cards return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Greeting Cards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
