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Green Wrapping Paper

Maybe

Returns run at only 0.7% of orders. But prices span $3.93–$12.55, mostly outside the sweet spot, so Green Wrapping Paper is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£60K/yr155K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
39%top-5 click share · 22 brands · 27 sellers

Flapen Score

Green Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Green Wrapping Paper is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Wrapping Paper 155K times last year and spent an estimated £60K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.1%
Market size, estimated
£60Ka year
Peak month
December9.0× the quietest month
Top search term
green wrapping paper82K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £3.93 to £12.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.55 that is £755 to £2K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£3.93–£12.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£755–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #417 within Paper. It carries 274 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#417in Paper
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Green Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

27

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

39%

Top 20: 89%

Open market

35%

  • HBell15%
  • DXTXTJ13%
  • BIHIYII12%
  • VGOODALL11%
  • Dyefor8%
  • HJIJIAY7%

Demand

Green Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Green Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green wrapping paper82K/yr
  • green wrapping paper roll17K/yr
  • wrapping paper green9K/yr
  • dark green wrapping paper16K/yr
  • green christmas wrapping paper24K/yr
  • christmas wrapping paper green8K/yr

Reviews and returns

What reviews say buyers love and hate about Green Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.16

sheets a little small

They are shorter than your standard wrapping rolls

Too small

Adhesion/Stickiness18%−0.19

as many have said sellotape doesnt stick at all rendering the product useless

I was a little worried that the tape might not stick well enough

No hold

Thickness6%−0.06

thin and see-through

Value For Money4%+0.55

expensive for what you get

which I don't think is the best value for money

which is quite expensive for the amount you receive

Grip3%−0.03

No hold

Love

Quality-Overall25%+1.52

although it is good quality tape

Quality wrapping paper with good designs

Good Quality

Color23%+1.74

Lovely colour

Colours and pattern are very pleasant and would fit a variety of occasions ie birthdays, anniversaries etc

a gorgeous shade of green

Design-Overall12%+0.54

the designs are lovely

I really like the designs

All sheets have a nice design

Value For Money9%+0.55

good value

Good Value

I think the price is good

Ease Of Use4%+0.29

easy to handle when wrapping

It makes them easier to manage

is easy to manoeuvre around your gift item

Return

0.7% Return rate 85% Fixable by listing

Size-Overall44%▁▄█▅▆▅

sheets a little small

They are shorter than your standard wrapping rolls

Too small

Color35%▁█▃█▇█
Value For Money8%▁▁▇▇▁█

expensive for what you get

which I don't think is the best value for money

which is quite expensive for the amount you receive

Advertised Vs Actual Product4%▁█▁█▁▁

Misleading photos of the wrapping paper in a roll

Quality-Overall3%▁█▁▁▁▁

FAQ

Common Green Wrapping Paper questions

Answered from the same tracked data.