Is green wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 33 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the green wrapping paper niche?

22 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in green wrapping paper?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Thickness. The return rate is 0.7%.

When does demand for green wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 9.0× the quietest.

What does it cost to enter the green wrapping paper niche?

Listings span £3.93–£12.55; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.

green wrapping paper

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.93–$12.55) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great274.12

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.55

avg listing price — sweet spot $15–$100

Market size

Bad£60K

£60K/yr · 155K searches

Price range

Bad£3.93–£12.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, green wrapping paper is a £60K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

green wrapping paper market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £60K–£76K; units × avg price
Conversion rate: 5.1%
Avg BSR: #417
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 9.9%
Avg brand age: 24 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

22 flat

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

39%

Top 20: 89%

Open market

35%

HBell15%
DXTXTJ13%
BIHIYII12%
VGOODALL11%
Dyefor8%
HJIJIAY7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Open Trend

Top green wrapping paper search terms

green wrapping paper82K/yr -3.2%5.9% conv.
green wrapping paper roll17K/yr -12.4%7.0% conv.
wrapping paper green9K/yr -16.2%6.8% conv.
dark green wrapping paper16K/yr -34.9%7.0% conv.
green christmas wrapping paper24K/yr +71.9%0.3% conv.
christmas wrapping paper green8K/yr -39.2%0.0% conv.

All search terms

Top green wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VGOODALL Green Wrapping Paper Roll 44.5cmx10m Matt Kraft for Gifts Crafts

VGOODALL£7.954.4★168 rev

5Pcs Green Wrapping Paper 50 * 70cm Kraft Wrapping Paper for Birthday Christmas Wedding Gift Decoration

DXTXTJ£3.934.5★100 rev

HBell Green Wrapping Paper Roll 43cm X 10m Green Matte Gift Wrap Paper Recyclable Kraft Wrapping Paper for Birthday Party Easter Wedding Baby Shower Christmas

HBell£7.514.5★96 rev

Green Matte Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping

BIULDPY£7.424.1★73 rev

HBell Green Wrapping Paper Roll 43cm x 10m Pearly Lustre Solid Color Matte Wrapping Paper Pearlescent Kraft Gift Wrap for Birthday Party Wedding Baby Shower Christmas

HBell£6.834.2★65 rev

Newest

by launch date

Birthday Wrapping Paper Roll 43cm*10m Star Wrapping Paper Kraft Gift Wrap paper Perfect for Birthday Party Baby Shower Christmas (Green)

HJIJIAY£6.0525 rev

6mo ago

Sage Green Wrapping Paper Roll Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower - 43cm x 10m

Juertime£7.80127 rev

6mo ago

woric 4 Rolls Gift Wrapping Paper 43cm x 3m Sage Green Wrapping Paper

woric£10.1622 rev

8mo ago

Kraft & Co Recycled Kraft Wrapping Paper Roll 69cm x 20m 80gsm Durable Tear-Resistant Gift Wrap Eco-Friendly Recyclable & Biodegradable All-Occasion Wrapping Paper - Green

Kraft & Co£7.51300 rev

10mo ago

Green Matte Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping

BIULDPY£7.4273 rev

10mo ago

What buyers say about green wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“although it is good quality tape”

Color23%

“Lovely colour”

Design-Overall12%

“the designs are lovely”

Value For Money9%

“good value”

Ease Of Use4%

“easy to handle when wrapping”

Gifting Purpose4%

“Perfect for small gifts”

Adhesion/Stickiness2%

“Creases stay in place”

Durability2%

“something that would last a while”

Sharpness1%

“It cuts well without tearing”

Strength1%

“Strength was great”

What buyers complain about

Size-Overall31%

“sheets a little small”

Adhesion/Stickiness18%

“as many have said sellotape doesnt stick at all rendering the product useless”

Thickness6%

“thin and see-through”

Value For Money4%

“expensive for what you get”

Grip3%

“No hold”

Wrinkles3%

“Creased wrapping paper”

Advertised Vs Actual Product3%

“Misleading photos of the wrapping paper in a roll”

Top return reasons

Size-Overall44%

Color35%

Value For Money8%

Advertised Vs Actual Product4%

Quality-Overall3%

Functionality-Overall3%

Display Colors3%

Adhesion/Stickiness3%

Common questions

Is green wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 33 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the green wrapping paper niche?: 22 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in green wrapping paper?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Thickness. The return rate is 0.7%.
When does demand for green wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 9.0× the quietest.
What does it cost to enter the green wrapping paper niche?: Listings span £3.93–£12.55; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.