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Green Pens

Maybe

Returns run at only 0.1% of orders. But prices span $0.84–$9.95, mostly outside the sweet spot, so Green Pens is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£136K/yr313K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
56%top-5 click share · 16 brands · 98 sellers

Flapen Score

Green Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Green Pens is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Pens 313K times last year and spent an estimated £136K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
9.1%
Market size, estimated
£136Ka year
Peak month
September4.8× the quietest month
Top search term
green pens139K searches a year

02 · Price

A sale here is worth £4.76.

Listings sell for £4.76 on average, from £0.84 to £9.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £4.76 that is £7K to £10K a year per listing.

Average price
£4.76under the $15 to $100 sweet spot
Price range
£0.84–£9.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #115 within Pens, Pencils & Writing Supplies. It carries 2,007 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#115in Pens, Pencils & Writing Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,007per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Green Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

98

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

17%

  • STAEDTLER24%
  • Eziglide16%
  • BIC14%
  • SOMCO13%
  • Zebra Pen8%
  • Q-Connect7%
  • Open — no brand owns it (10 brands, 17%)

Demand

Green Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.8×

Search terms

Top Green Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green pens139K/yr
  • green pen59K/yr
  • green biro pens29K/yr
  • green biro18K/yr
  • green pens for school19K/yr
  • green ink pen9K/yr
  • green ballpoint pens10K/yr
  • green bic pens8K/yr
  • bic green pens6K/yr
  • green biros7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ink Leakage14%−0.03

then the ink starts to wear out after writing a few sentences

then the ink no longer runs

the ink leaked out

Writing Experience14%−0.03

They are not satisfying to write as very dry too light rubbish

don't write smoothly or consistently. have to go over it a lot.

The pens dont write properly they write ok for a while

Leak-Proof12%

They really do not work well at all and they leak

Leaked everywhere

Leak all over the place

Value For Money10%+0.59

Too expensive

More expensive

expensive

Cartridge Capacity8%−0.04

Put more ink on them

no extra ink

All The Pens received had no ink in them

Love

Quality-Overall18%+0.94

Brilliant quality

Excellent quality and easy to use unlike other brands which make it harder to slide across the page this one is smooth

Good product

Value For Money17%+0.59

affordable price

Excellent value for money

Good value

Writing Experience13%−0.03

Smooth writing

Loved the smoothness when writing

easy to write with

Pen/Pencil Quality10%+0.50

Great pens

Good quality pens for the price

Quality pens

Color9%+0.43

Good colour

Really green, better than grass

the colour variety is very good

Return

0.1% Return rate 28% Fixable by listing

Color24%▁▅▅█▁▁
Functionality-Overall24%▁█▁█▁▆

Not smooth and run out quickly

Writing Experience11%█▁▂▁▁▁

They are not satisfying to write as very dry too light rubbish

don't write smoothly or consistently. have to go over it a lot.

The pens dont write properly they write ok for a while

Quality-Overall9%█▅▁▁▁▁

Quality isnt good

Rubbish

Value For Money6%▁▁▁▁▁█

Too expensive

More expensive

expensive

FAQ

Common Green Pens questions

Answered from the same tracked data.