How competitive is the Green Pens niche on Amazon United Kingdom?

16 brands and 98 sellers compete in Green Pens on Amazon United Kingdom. The top 5 Green Pens products take 56% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Green Pens?

Green Pens buyers on Amazon United Kingdom complain most about Ink Leakage, Writing Experience, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Green Pens niche?

Green Pens sells for £4.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.84–£9.95. The average incumbent carries 2,007 reviews — the moat a new listing must climb.

Green Pens

Green Pens shows low returns (0.1%), but prices mostly outside the sweet spot ($0.84–$9.95) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Green Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Pens is a £136K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.

Green Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.9% over the last 90 days and 9.1% of searches end in a purchase.

£136K

revenue / yr

Units sold / yr50K

Search volume / yr+18.9%313K

Conversion rate9.1%

Avg price£4.76

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers16 · 98

Top-5 product click share56%

Open market25%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Green Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SOMCO Pack Of 10 Green Biro Ballpoint Pens - Medium Tip

Price: £3.86
Rating: 4.4/5
Reviews: 162
Age: 1y ago

Eziglide 10-Pack Ballpoint Pens Green - (1.0mm) Medium Point Easy Grip

Price: £3.33
Rating: 4.4/5
Reviews: 3,012
Age: 2y ago

Bic Cristal Original Ballpoint Pens Medium Point (1.0 mm) Green Box of 50 - Smudge-Free Every-Day Writing Pens with Clear Barrel 8373629

Price: £7.53
Rating: 4.7/5
Reviews: 37,088
Age: 18y ago

STAEDTLER Stick 430 M-5 Ballpoint Pen Medium - Green (Box of 10)

Price: £3.41
Rating: 4.6/5
Reviews: 8,970
Age: 19y ago

STAEDTLER Medium 0.5mm 430 M Stick Ballpoint Pens Writing Pen Smooth - Green Ink - Pack of 6

Price: £3.20
Rating: 4.7/5
Reviews: 225
Age: 3y ago

Newest

by launch date

Lumive Pack of 10 Green Ballpoint Pens Smooth Medium 1.0mm

Price: £3.77
Rating: 4.6/5
Reviews: 7
Age: 2mo ago

KASEZH 10 Green Ballpoint Pens Triangular Comfort Grip Ultra Smooth Glide Ink Smudge-Free Biro Pens (1.0mm) for Home & Office

Price: £3.33
Rating: 4.3/5
Reviews: 26
Age: 5mo ago

Eziglide Retractable Ballpoint Pens 5-Pack Green Pens For Smooth Writing

Price: £4.87
Rating: 4.6/5
Reviews: 29
Age: 7mo ago

XIYING 20 Pcs Green Pen Green Biro Ballpoint Ink Pens for School Everyday Essay Writing Home Office Stationery Supplies

Price: £4.20
Rating: 3.7/5
Reviews: 8
Age: 10mo ago

Omeblos 10Pcs Green Pens Rollerball Pens Green Ink Pen 0.5mm Fine Tip

Price: £6.18
Rating: 3.8/5
Reviews: 12
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

17%

STAEDTLER24%
Eziglide16%
BIC14%
SOMCO13%
Zebra Pen8%
Q-Connect7%
Open — no brand owns it (10 brands, 17%)

Green Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume313KCVR9.1%Products29Brands16Top 5 Brands75%OOS Rate0.5%Rating4.5★Reviews2,007Avg BSR#115

Peak months: Aug, Sep · busiest ÷ quietest = 4.8×

Top Green Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

green pens139K/yr +15.4%10.4% conv.
green pen59K/yr +21.3%7.7% conv.
green biro pens29K/yr +20.4%15.6% conv.
green biro18K/yr +51.3%12.3% conv.
green pens for school19K/yr +15.4%13.9% conv.
green ink pen9K/yr +12.6%4.9% conv.
green ballpoint pens10K/yr -3.3%11.5% conv.
green bic pens8K/yr +26.4%11.3% conv.
bic green pens6K/yr +41.2%10.8% conv.
green biros7K/yr +23.7%17.4% conv.

What reviews say buyers love and hate about Green Pens

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Quality-Overall18%

“Brilliant quality”

Value For Money17%

“affordable price”

Writing Experience13%

“Smooth writing”

Pen/Pencil Quality10%

“Great pens”

Color9%

“Good colour”

What buyers complain about

82% of reviews

Ink Leakage14%

“then the ink starts to wear out after writing a few sentences”

Writing Experience14%

“They are not satisfying to write as very dry too light rubbish”

Leak-Proof12%

“They really do not work well at all and they leak”

Value For Money10%

“Too expensive”

Cartridge Capacity8%

“Put more ink on them”

Green Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

24%

2Functionality-Overall

24%

3Writing Experience

11%

4Quality-Overall

5Value For Money

Common Green Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Pens 50/100 on Amazon United Kingdom — Worth a look. The niche generates £136K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +18.9% over the last 90 days.