green pens
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.84–$9.95) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,006.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 313K searches
Avg price
Bad£4.76avg listing price — sweet spot $15–$100
Price range
Bad£0.84–£9.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green pens is a £136K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
green pens market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £190K–£238K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 55%
- Out of stock
- 0.5%
- Avg brand age
- 44 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
98
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
17%
- STAEDTLER24%
- Eziglide16%
- BIC14%
- SOMCO13%
- Zebra Pen8%
- Q-Connect7%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 4.8×
Top green pens search terms
- green pens139K/yr
- green pen59K/yr
- green biro pens29K/yr
- green biro18K/yr
- green pens for school19K/yr
- green ink pen9K/yr
- green ballpoint pens10K/yr
- green bic pens8K/yr
- bic green pens6K/yr
- green biros7K/yr
Top green pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOMCO Pack Of 10 Green Biro Ballpoint Pens - Medium Tip
SOMCO£3.864.4★162 rev
Eziglide 10-Pack Ballpoint Pens Green - (1.0mm) Medium Point Easy Grip
Eziglide£3.334.4★3,012 rev
Bic Cristal Original Ballpoint Pens Medium Point (1.0 mm) Green Box of 50 - Smudge-Free Every-Day Writing Pens with Clear Barrel 8373629
BIC£7.534.7★37,088 rev
STAEDTLER Stick 430 M-5 Ballpoint Pen Medium - Green (Box of 10)
STAEDTLER£3.414.6★8,970 rev
STAEDTLER Medium 0.5mm 430 M Stick Ballpoint Pens Writing Pen Smooth - Green Ink - Pack of 6
STAEDTLER£3.204.7★225 rev
Newest
by launch date
Lumive Pack of 10 Green Ballpoint Pens Smooth Medium 1.0mm
Lumive£3.777 rev
KASEZH 10 Green Ballpoint Pens Triangular Comfort Grip Ultra Smooth Glide Ink Smudge-Free Biro Pens (1.0mm) for Home & Office
KASEZH£3.3326 rev
Eziglide Retractable Ballpoint Pens 5-Pack Green Pens For Smooth Writing
Eziglide£4.8729 rev
XIYING 20 Pcs Green Pen Green Biro Ballpoint Ink Pens for School Everyday Essay Writing Home Office Stationery Supplies
XIYING£4.208 rev
Omeblos 10Pcs Green Pens Rollerball Pens Green Ink Pen 0.5mm Fine Tip
Omeblos£6.1812 rev
Trending
90-day click momentumKASEZH 10 Green Ballpoint Pens Triangular Comfort Grip Ultra Smooth Glide Ink Smudge-Free Biro Pens (1.0mm) for Home & Office
KASEZH£3.334.3★
Lumive Pack of 10 Green Ballpoint Pens Smooth Medium 1.0mm
Lumive£3.774.6★
Eziglide Retractable Ballpoint Pens 5-Pack Green Pens For Smooth Writing
Eziglide£4.874.6★
BIC Ballpoint Cristal Soft 0.4 mm Box of A 50 pcs Green
BIC£9.314.6★
Omeblos 10Pcs Green Pens Rollerball Pens Green Ink Pen 0.5mm Fine Tip
Omeblos£6.183.8★
What buyers say about green pens
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“affordable price”
“Smooth writing”
“Great pens”
“Good colour”
“Accurate description in ad”
“really comfortable to write with”
“Very many thanks indeed for these wonderful Zebra Z-Grip Biro Pens”
“The fine tip is precise”
“meaning they wont leak due to pressure changes—useful if you travel or carry them around often”
What buyers complain about
“then the ink starts to wear out after writing a few sentences”
“They are not satisfying to write as very dry too light rubbish”
“They really do not work well at all and they leak”
“Too expensive”
“Put more ink on them”
“Not smooth and run out quickly”
“Broke within the first 5 minutes of using”
“Quality isnt good”
“Faulty No Ink”
Top return reasons
Common questions
- Is green pens profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the green pens niche?
- 16 brands and 98 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in green pens?
- Top complaints mined from reviews: Ink Leakage, Writing Experience, Leak-Proof. The return rate is 0.1%.
- When does demand for green pens peak?
- Demand peaks in Aug–Sep; the busiest month runs 4.8× the quietest.
- What does it cost to enter the green pens niche?
- Listings span £0.84–£9.95; the average listing price is £4.76 (sweet spot $15–$100). The average incumbent carries 2,007 reviews — the moat a new listing must climb.