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Green Pens

Maybe

An estimated 0.1% of orders come back. But prices span $0.84–$9.95, mostly outside the sweet spot, so Green Pens is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£136K/yr313K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
56%top-5 click share · 16 brands · 98 sellers

Flapen Score

Green Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Green Pens is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Pens 313K times last year and spent an estimated £136K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
9.1%
Market size, estimated
£136Ka year
Peak month
September4.8× the quietest month
Top search term
green pens139K searches a year

02 · Price

A sale here is worth £4.76.

Listings sell for £4.76 on average, from £0.84 to £9.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £4.76 that is £7K to £10K a year per listing.

Average price
£4.76under the $15 to $100 sweet spot
Price range
£0.84–£9.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #115 within Pens, Pencils & Writing Supplies. It carries 2,007 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#115in Pens, Pencils & Writing Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,007per listing
Listings tracked
29

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Green Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

98

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 92%

Open market

17%

  • STAEDTLER24%
  • Eziglide16%
  • BIC14%
  • SOMCO13%
  • Zebra Pen8%
  • Q-Connect7%
  • Open — no brand owns it (10 brands, 17%)

Demand

Green Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.8×

Search terms

Top Green Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green pens139K/yr
  • green pen59K/yr
  • green biro pens29K/yr
  • green biro18K/yr
  • green pens for school19K/yr
  • green ink pen9K/yr
  • green ballpoint pens10K/yr
  • green bic pens8K/yr
  • bic green pens6K/yr
  • green biros7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Pens

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Ink Leakage”
0.1%of orders come back
“then the ink starts to wear out after writing a few sentences”
A buyer, on “Ink Leakage”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Green Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data