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Graphite Pencils

Fail

The top 5 brands take 100% of clicks, so Graphite Pencils is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£100K/yr87K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
37%top-5 click share · 4 brands · 117 sellers

Flapen Score

Graphite Pencils against its category

The dotted line is the Stationery & Office Supplies average. Past it, Graphite Pencils is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graphite Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graphite Pencils 87K times last year and spent an estimated £100K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
5.1%
Market size, estimated
£100Ka year
Peak month
December2.4× the quietest month
Top search term
derwent32K searches a year

02 · Price

A sale here is worth £22.21.

Listings sell for £22.21 on average, from £2.22 to £135.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £22.21 that is £0 to £2K a year per listing.

Average price
£22.21inside the $15 to $100 sweet spot
Price range
£2.22–£135.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Pens, Pencils & Writing Supplies. It carries 3,400 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#182in Pens, Pencils & Writing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,400per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Graphite Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

0%

  • Derwent66%
  • Faber-Castell33%
  • AFMAT1%
  • PRISMACOLOR1%

Demand

Graphite Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Graphite Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • derwent32K/yr
  • derwent drawing pencils21K/yr
  • derwent pencils12K/yr
  • faber castell sharpener8K/yr
  • faber castell pencil sharpener6K/yr
  • pastel pencil sharpener4K/yr
  • artist pencil sharpener4K/yr

Reviews and returns

What reviews say buyers love and hate about Graphite Pencils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness21%−0.03

It was very poor it would not sharpen the pencils

Not sharp enough

It is not sharp and not smooth

Quality-Overall14%−0.01

derwent is quality

They feel cheap nothing like Derwent quality

Cheaply made

Durability13%−0.10

Broke on first use

Broken after 1 day

Fell apart in no time

Value For Money10%+0.20

Wish they were cheaper

totally overpriced

bit pricey

Strength3%−0.02

Cheap and flimsy

Not too special as too fragile

Love

Sharpness17%−0.03

Easy to use, sharp blades

makes a nice sharp point

Sharpens very well

Quality-Overall15%−0.01

Good quality

Its a good make

Good quality two options

Pen/Pencil Quality10%+1.65

This a beautiful set of pencils

Wonderful pencils

Excellent sketching pencils

Value For Money9%+0.20

good value

Good value

good value

Ease Of Use8%+0.37

Easy to use

Easy to use and transport

easy to remove handle when lead breaks sometimes

Return

0.7% Return rate 11% Fixable by listing

Sharpness16%▁▆▃█▇▃

It was very poor it would not sharpen the pencils

Not sharp enough

It is not sharp and not smooth

Defective Material/Parts15%▅▅▇█▃▁
Functionality-Overall10%█▆▇▇▆▁
Size-Overall9%▇▇▃▁▃█

unfortunately it only fits standard pencils not wide pencils

Its also too large to take out sketching

Feel much bigger in the hand compared to Prisma

Product Condition6%▁▃▆▁▃█

FAQ

Common Graphite Pencils questions

Answered from the same tracked data.