graphite pencils
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.21avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Good£2.22–£135.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,399.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£100K£100K/yr · 87K searches
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, graphite pencils is a £100K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
graphite pencils market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £89K–£111K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 49%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
117
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 80%
Open market
0%
- Derwent66%
- Faber-Castell33%
- AFMAT1%
- PRISMACOLOR1%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -24.4% search growth over the last 90 days.Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.4×
Top graphite pencils search terms
- derwent32K/yr
- derwent drawing pencils21K/yr
- derwent pencils12K/yr
- faber castell sharpener8K/yr
- faber castell pencil sharpener6K/yr
- pastel pencil sharpener4K/yr
- artist pencil sharpener4K/yr
Top graphite pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faber-Castell Trio Pencil Sharpener Tub Box GRIP 2001 Silver
Faber-Castell£4.044.6★15,010 rev
Derwent Drawing Pencils Set of 72 in Tin 5mm Round Core Premium Core Strength Creamy Texture Ideal For Fine Art Drawing & Colouring Professional Quality 2306558
Derwent£117.594.7★2,397 rev
Faber-Castell Miscellaneous Castell 9000 Twin Sharpening Box Green for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£3.794.5★2,646 rev
Derwent Academy Wooden Gift Box Complete Starter 35 Piece Art Set - Painting Drawing & Colouring set with Accessories for Arts & Crafts - Premium Hobbyist Quality Pencil Set for Adults & Teens
Derwent£11.814.7★3,998 rev
Derwent Drawing Pencils Set of 24 in Tin 5mm Round Core Premium Core Strength Creamy Texture Ideal For Fine Art Drawing & Colouring Professional Quality 700672
Derwent£38.984.7★2,397 rev
Newest
by launch dateDerwent Drawing Pencils Set of 72 in Tin 5mm Round Core Premium Core Strength Creamy Texture Ideal For Fine Art Drawing & Colouring Professional Quality 2306558
Derwent£117.592,397 rev
Derwent Chromaflow Pencils Set of 150 in Tin 3.5mm Round Core Premium Core Strength Blendable with Smooth Texture Ideal for Drawing Colouring & Layering Professional Quality 2306263
Derwent£96.093,023 rev
FABER-CASTELL - Pencil Sharpener with Crank Black
Faber-Castell£8.781,449 rev
Faber-Castell Double Hole Sharpening box RollOn Sparkle - Assorted Colours
Faber-Castell£2.9881 rev
Derwent Twin Hole Pencil Sharpener with Container Double Hole Sharpener for Artist Sketching Pencils & Colouring Pencils Two Hole Sizes 11.5 & 8.25mm Strong Metal Pencil Sharpeners Black 2306123
Derwent£3.831,659 rev
Trending
90-day click momentum
Derwent Pastel & Charcoal Pencil Sharpener Manual Handheld Sharpener Professional Quality 0700234
Derwent£3.274.3★
Faber-Castell 2 mm/3.15 mm TK Lead Sharpener Green
Faber-Castell£5.084.5★
Derwent Pastel Pencils Drawing & Writing Set Of 24 Ideal For Blending & Colouring Professional Quality 32992
Derwent£28.524.6★
Faber-Castell Double Hole Sharpening box RollOn Sparkle - Assorted Colours
Faber-Castell£2.984.5★
Faber Castell Grip 2001 HB Pencils x3 Eraser Caps x2 & Trio 3-Hole Sharpener
Faber-Castell£7.644.7★
What buyers say about graphite pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use, sharp blades”
“Good quality”
“This a beautiful set of pencils”
“good value”
“Easy to use”
“Vibrant colours”
“Great for sketch work”
“However it does rub out better than other types of eraser”
“This product is great just as advertised”
“Great product it does very long coloured pencil nibs with my polychromous pencils”
What buyers complain about
“It was very poor it would not sharpen the pencils”
“derwent is quality”
“Broke on first use”
“Wish they were cheaper”
“Cheap and flimsy”
“not easy to hold whilst doing so”
“unfortunately it only fits standard pencils not wide pencils”
“all I can say is rubbish I have cheap sharpeners that work better”
“Too thick”
“much cheaper standard office sharpeners gives better performance than”
Top return reasons
Common questions
- Is graphite pencils profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the graphite pencils niche?
- 4 brands and 117 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in graphite pencils?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for graphite pencils peak?
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the graphite pencils niche?
- Listings span £2.22–£135.70; the average listing price is £22.21 (sweet spot $15–$100). The average incumbent carries 3,400 reviews — the moat a new listing must climb.