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Graphite Pencils

Fail

The top 5 brands take 100% of clicks, so Graphite Pencils is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£100K/yr87K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
37%top-5 click share · 4 brands · 117 sellers

Flapen Score

Graphite Pencils against its category

The dotted line is the Stationery & Office Supplies average. Past it, Graphite Pencils is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graphite Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graphite Pencils 87K times last year and spent an estimated £100K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
5.1%
Market size, estimated
£100Ka year
Peak month
December2.4× the quietest month
Top search term
derwent32K searches a year

02 · Price

A sale here is worth £22.21.

Listings sell for £22.21 on average, from £2.22 to £135.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £22.21 that is £0 to £2K a year per listing.

Average price
£22.21inside the $15 to $100 sweet spot
Price range
£2.22–£135.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Pens, Pencils & Writing Supplies. It carries 3,400 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#182in Pens, Pencils & Writing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,400per listing
Listings tracked
43

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Graphite Pencils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

117

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 80%

Open market

0%

  • Derwent66%
  • Faber-Castell33%
  • AFMAT1%
  • PRISMACOLOR1%

Demand

Graphite Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Graphite Pencils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • derwent32K/yr
  • derwent drawing pencils21K/yr
  • derwent pencils12K/yr
  • faber castell sharpener8K/yr
  • faber castell pencil sharpener6K/yr
  • pastel pencil sharpener4K/yr
  • artist pencil sharpener4K/yr

Reviews and returns

What reviews say buyers love and hate about Graphite Pencils

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Sharpness”
21%of negative reviews mention “Sharpness”
0.7%of orders come back
“It was very poor it would not sharpen the pencils”
A buyer, on “Sharpness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Graphite Pencils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data