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graphing calculator

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 22Conversion 17Competition 18Returns 65Price range 74Avg price 84Brand share 17Review moat 50Quality gap 24

Avg price

Great£75.71

avg listing price — sweet spot $15–$100

Price range

Good£18.55–£128.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Okay1,506.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£51K

£51K/yr · 48K searches

According to Flapen's Amazon United Kingdom niche tracking, graphing calculator is a £51K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 31/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

graphing calculator market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£57K–£76K
units × avg price
Conversion rate
1.4%
Avg BSR
#13
Page quality
0%
Prime
100%
Sponsored
54%
Out of stock
0.0%
Avg brand age
54 months
Avg seller age
171 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

47

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Casio75%
  • NumWorks5%
  • ROATEE5%
  • HP4%
  • Dakexiong3%
  • Texas Instruments3%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.2×

Top graphing calculator search terms

  • graphing calculator17K/yr
  • graphing calculators7K/yr
  • graphic calculator9K/yr
  • casio graphing calculator5K/yr
  • graphical calculator for a level maths4K/yr
  • casio graphical calculator5K/yr
  • graphical calculators3K/yr
All search terms

Top graphing calculator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about graphing calculator

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Well worth the expense”

Quality-Overall20%

“Good product as describes”

Advertised Vs Actual Product15%

“Does the job”

Ease Of Use12%

“He found it very useful”

Measurement/Reading Accuracy10%

“Its a really good calculator honestly”

Design-Overall3%

“This model looks very sleek”

Durability3%

“it held up pretty well”

Battery Life3%

“it held up pretty well”

Display-Overall2%

“It has a colour screen”

Color2%

“It has a colour screen”

What buyers complain about

Functionality-Overall33%

“Limited Graphing Functionality”

Battery Life11%

“Came with a dead battery so needed to spend an extra £16 to replace it”

Size-Overall8%

“It is large for a calculator”

Display Resolution6%

“Although the display resolution is a bit low”

Design-Overall6%

“Badly made”

Touch/Button Controls4%

“The buttons are not properly aligned”

Quality-Overall4%

“The second is that even as is the quality is rather janky”

Advertised Vs Actual Product3%

“I know this because I dismantled it as soon as it arrived. see photograph”

Top return reasons

Functionality-Overall31%
Certifications12%
Value For Money8%
Ease Of Use5%
Compatibility-Overall5%
Product Condition5%
Battery Inclusion4%
Quality-Overall4%
Defective Material/Parts3%
Charging2%

Common questions

Is graphing calculator profitable to sell on Amazon United Kingdom?
The niche generates £51K/yr across 13 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (31/100).
How competitive is the graphing calculator niche?
8 brands and 47 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in graphing calculator?
Top complaints mined from reviews: Functionality-Overall, Battery Life, Size-Overall. The return rate is 2.4%.
When does demand for graphing calculator peak?
Demand peaks in Sep–Oct; the busiest month runs 5.2× the quietest.
What does it cost to enter the graphing calculator niche?
Listings span £18.55–£128.46; the average listing price is £75.71 (sweet spot $15–$100). The average incumbent carries 1,506 reviews — the moat a new listing must climb.