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Grandson Christmas Card

Fail

Prices span $2.83–$3.81, mostly outside the sweet spot, so Grandson Christmas Card is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£52K/yr274K searches / yr
90-day growth
+17.8%search demand this quarter
Competition
70%top-5 click share · 7 brands · 9 sellers

Flapen Score

Grandson Christmas Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Grandson Christmas Card is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandson Christmas Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandson Christmas Card 274K times last year and spent an estimated £52K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
5.9%
Market size, estimated
£52Ka year
Peak month
December830.8× the quietest month
Top search term
grandson christmas card119K searches a year

02 · Price

A sale here is worth £3.23.

Listings sell for £3.23 on average, from £2.83 to £3.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £3.23 that is £808 to £2K a year per listing.

Average price
£3.23under the $15 to $100 sweet spot
Price range
£2.83–£3.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£808–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #3,150 within Cards & Card Stock. It carries 149 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
13.7%
Average rank
#3,150in Cards & Card Stock
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Grandson Christmas Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • OCCASIONS EXPRESS35%
  • Prelude20%
  • Piccadilly Greetings14%
  • Jonny Javelin10%
  • Huxters8%
  • IC&G, International Cards & Gifts7%
  • Open — no brand owns it (1 brand, 5%)

Demand

Grandson Christmas Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 830.8×

Search terms

Top Grandson Christmas Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandson christmas card119K/yr
  • christmas card grandson25K/yr
  • christmas cards grandson29K/yr
  • grandson christmas cards19K/yr
  • christmas cards for grandson15K/yr
  • christmas card for grandson16K/yr
  • grandson xmas card14K/yr
  • xmas cards grandson6K/yr
  • xmas card grandson6K/yr
  • grandson christmas cards for boys19K/yr

Reviews and returns

What reviews say buyers love and hate about Grandson Christmas Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Quality

FAQ

Common Grandson Christmas Card questions

Answered from the same tracked data.