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Grandson Birthday Card

Maybe

Returns run at only 0.1% of orders. But prices span $2.08–$6.26, mostly outside the sweet spot, so Grandson Birthday Card is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£221K/yr587K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
35%top-5 click share · 29 brands · 56 sellers

Flapen Score

Grandson Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Grandson Birthday Card is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandson Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandson Birthday Card 587K times last year and spent an estimated £221K. The top 5 brands take 63% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
11.1%
Market size, estimated
£221Ka year
Peak month
January1.8× the quietest month
Top search term
grandson birthday card259K searches a year

02 · Price

A sale here is worth £3.38.

Listings sell for £3.38 on average, from £2.08 to £6.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.38 that is £3K to £3K a year per listing.

Average price
£3.38under the $15 to $100 sweet spot
Price range
£2.08–£6.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,290 within Cards & Card Stock. It carries 243 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
92%
Out of stock, average day
4.0%
Average rank
#2,290in Cards & Card Stock
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Grandson Birthday Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

56

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

35%

Top 20: 75%

Open market

33%

  • Piccadilly Greetings37%
  • UK Greetings8%
  • Old English Company8%
  • IC&G, International Cards & Gifts5%
  • Emotional Rescue5%
  • Cherry Orchard4%

Demand

Grandson Birthday Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Grandson Birthday Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandson birthday card259K/yr
  • grandson birthday cards for men68K/yr
  • birthday card grandson48K/yr
  • birthday card for grandson40K/yr
  • grandson birthday cards for boys33K/yr
  • birthday cards for grandson26K/yr
  • grandson birthday cards21K/yr
  • birthday card grandson adult17K/yr
  • birthday cards grandson13K/yr
  • birthday card for grandson adult10K/yr

Reviews and returns

What reviews say buyers love and hate about Grandson Birthday Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall59%−0.14

Larger than usual

It's quite small

Very small for a fiver

Value For Money13%+0.32

Expensive for Size of Card

Overpriced in my opinion

Poor value

Assembly/Installation7%−0.03

had to be stuck together

Color3%+0.08

Colour not rich enough

Love

Quality-Overall45%+4.24

Good quality cards

Brilliant quality

Good quality card

Value For Money19%+0.32

Good value

Worth buying

Excellent value

Advertised Vs Actual Product9%+0.02

Just like the picture

Brilliant just what I wanted

As described

Fun/Entertainment Experience7%−0.04

Nice card & bit of humour

Fun card for my grandson

Funny kids card

Size-Overall6%−0.14

Good size

Nice good price and size card

Also a good size with a meaningful verse to suit the special occasion

Return

0.1% Return rate 92% Fixable by listing

Advertised Vs Actual Product58%█▁▁▁█▅
Size-Overall33%▁▁█▁▁▁

Larger than usual

It's quite small

Very small for a fiver

Print Quality8%▁▁▁▁▁█

FAQ

Common Grandson Birthday Card questions

Answered from the same tracked data.