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Grandson Birthday Card

Maybe

An estimated 0.1% of orders come back. But prices span $2.08–$6.26, mostly outside the sweet spot, so Grandson Birthday Card is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£221K/yr587K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
35%top-5 click share · 29 brands · 56 sellers

Flapen Score

Grandson Birthday Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Grandson Birthday Card is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandson Birthday Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandson Birthday Card 587K times last year and spent an estimated £221K. The top 5 brands take 63% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
11.1%
Market size, estimated
£221Ka year
Peak month
January1.8× the quietest month
Top search term
grandson birthday card259K searches a year

02 · Price

A sale here is worth £3.38.

Listings sell for £3.38 on average, from £2.08 to £6.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.38 that is £3K to £3K a year per listing.

Average price
£3.38under the $15 to $100 sweet spot
Price range
£2.08–£6.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #2,290 within Cards & Card Stock. It carries 243 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
92%
Out of stock, average day
4.0%
Average rank
#2,290in Cards & Card Stock
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
50

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Grandson Birthday Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£7K£13K£20K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

56

Est. top-5 brand share

63%

Top 20: 95%

Est. top-5 click share

35%

Top 20: 75%

Open market

33%

  • Piccadilly Greetings37%
  • UK Greetings8%
  • Old English Company8%
  • IC&G, International Cards & Gifts5%
  • Emotional Rescue5%
  • Cherry Orchard4%

Demand

Grandson Birthday Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Grandson Birthday Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grandson birthday card259K/yr
  • grandson birthday cards for men68K/yr
  • birthday card grandson48K/yr
  • birthday card for grandson40K/yr
  • grandson birthday cards for boys33K/yr
  • birthday cards for grandson26K/yr
  • grandson birthday cards21K/yr
  • birthday card grandson adult17K/yr
  • birthday cards grandson13K/yr
  • birthday card for grandson adult10K/yr

Reviews and returns

What reviews say buyers love and hate about Grandson Birthday Card

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
59%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Larger than usual”
A buyer, on “Size-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Grandson Birthday Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data