Grandma Birthday Card

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

15.7%

Market size, estimated

£62Ka year

Peak month

November1.5× the quietest month

Top search term

grandma birthday card77K searches a year

Listings sell for £3.60 on average, from £2.05 to £8.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.60 that is £900 to £2K a year per listing.

Average price

£3.60under the $15 to $100 sweet spot

Price range

£2.05–£8.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£900–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #2,896 within Cards & Card Stock. It carries 183 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#2,896in Cards & Card Stock

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

183per listing

Listings tracked

27

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months