Grandma Birthday Card
FailPrices span $2.05–$8.33, mostly outside the sweet spot, so Grandma Birthday Card is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £62K/yr111K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 51%top-5 click share · 22 brands · 35 sellers
Flapen Score
Grandma Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Grandma Birthday Card is stronger. Inside it, weaker.
Market
The Grandma Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grandma Birthday Card 111K times last year and spent an estimated £62K. The top 5 brands take 61% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £62Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- grandma birthday card77K searches a year
02 · Price
A sale here is worth £3.60.
Listings sell for £3.60 on average, from £2.05 to £8.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.60 that is £900 to £2K a year per listing.
- Average price
- £3.60under the $15 to $100 sweet spot
- Price range
- £2.05–£8.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £900–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #2,896 within Cards & Card Stock. It carries 183 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #2,896in Cards & Card Stock
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 183per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Grandma Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Me To You Tatty Teddy Grandma Bear With Gift Boxes Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Birthday Card for Grandma. Hedgehog Design. Premiun card with gold foil. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.01
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 10mo ago
Birthday Card for Grandma. Heart of Flowers Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Piccadilly Greetings Happy Birthday Card Grandma - 7 x 5 inches
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago
Boofle | Birthday Card for Grandma Stood with a Big Cake Stand
- Price
- £3.02
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
Happy Birthday Grandma Pop Up Card Funny Grandma Pop Up Birthday Card with Mini Message Paper & Envelope Flower Butterfly Design for Dear Grandmother
- Price
- £4.98
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 4mo ago
Grandma Tea & Cake Birthday Card - Pretty - Afternoon Tea - Birthday Card For Her - A5 Size Card with Blue Envelope
- Price
- £3.36
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 6mo ago
LimaLima Grandma Birthday Card Cute Bear Gardening Design From Grandson Granddaughter Grandkids
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
JETTOP Grandma Gifts- Gifts for Grandma Birthday Christmas Mothers Day Handmade Crochet Sunflower
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Me To You Tatty Teddy Grandma Bear With Gift Boxes Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Newest
by launch dateLimaLima Grandma Birthday Card Cute Bear Gardening Design From Grandson Granddaughter Grandkids
- Price
- £2.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Happy Birthday Grandma Pop Up Card Funny Grandma Pop Up Birthday Card with Mini Message Paper & Envelope Flower Butterfly Design for Dear Grandmother
- Price
- £4.98
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 4mo ago
Birthday Card for Grandma. Heart of Flowers Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.86
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Me To You Tatty Teddy Grandma Bear With Gift Boxes Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
JETTOP Grandma Gifts- Gifts for Grandma Birthday Christmas Mothers Day Handmade Crochet Sunflower
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
35
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
51%
Top 20: 93%
Open market
33%
- Absolutely Yours24%
- Me To You14%
- Piccadilly Greetings9%
- Old English Company8%
- Boofle6%
- Hallmark6%
Demand
Grandma Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Grandma Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grandma birthday card77K/yr
- birthday card grandma9K/yr
- happy birthday grandma8K/yr
- grandma card7K/yr
- happy birthday grandma card6K/yr
- birthday card for grandma4K/yr
Reviews and returns
What reviews say buyers love and hate about Grandma Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
you can't call it a scam because it IS explained in the description
very disappointing not as depicted
The card is thick
Love
Good value and pretty birthday card
reasonable price
its a very reasonable price too
The print is sharp
I like how there are flowers printed on the inside too
Its nicely printed with pastel colours
Lovely gift
Really good quality card
feels good quality
The card used is excellent quality too
Stylish and unique
Return
0.1% Return rate 71% Fixable by listing
you can't call it a scam because it IS explained in the description
very disappointing not as depicted
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grandma Birthday Card questions
Answered from the same tracked data.