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Granddaughter Christmas Cards

Fail

Prices span $2.19–$3.79, mostly outside the sweet spot, so Granddaughter Christmas Cards is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£72K/yr286K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
48%top-5 click share · 8 brands · 16 sellers

Flapen Score

Granddaughter Christmas Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Granddaughter Christmas Cards is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granddaughter Christmas Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granddaughter Christmas Cards 286K times last year and spent an estimated £72K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
8.8%
Market size, estimated
£72Ka year
Peak month
December488.7× the quietest month
Top search term
granddaughter christmas card146K searches a year

02 · Price

A sale here is worth £2.84.

Listings sell for £2.84 on average, from £2.19 to £3.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £2.84 that is £710 to £1K a year per listing.

Average price
£2.84under the $15 to $100 sweet spot
Price range
£2.19–£3.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£710–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #2,662 within Cards & Card Stock. It carries 405 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#2,662in Cards & Card Stock
Average rating
4.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
405per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Granddaughter Christmas Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

9%

  • Piccadilly Greetings32%
  • UK Greetings15%
  • Me To You13%
  • Kingfisher Cards12%
  • Jonny Javelin12%
  • Lets Go Crimbo7%
  • Open — no brand owns it (2 brands, 9%)

Demand

Granddaughter Christmas Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 488.7×

Search terms

Top Granddaughter Christmas Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granddaughter christmas card146K/yr
  • christmas cards granddaughter26K/yr
  • christmas card granddaughter30K/yr
  • christmas cards for granddaughter19K/yr
  • granddaughter xmas card12K/yr
  • granddaughter christmas cards19K/yr
  • christmas card for granddaughter16K/yr
  • xmas cards granddaughter8K/yr
  • xmas card granddaughter5K/yr
  • granddaughter christmas cards for girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Granddaughter Christmas Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.11

Very expensive looking card

Size-Overall25%−0.05

not as big as the ones you buy in the shop

Love

Quality-Overall41%+4.00

Good quality

Quality

Good quality, reasonably priced and very nice Christmas card

Value For Money23%−0.11

Value for money

Value for the money

Worth money

Design-Overall9%−0.07

Very decorative

Great design

Size-Overall9%−0.05

nice card ok size well made cute

Advertised Vs Actual Product9%+0.61

Just what I wanted

FAQ

Common Granddaughter Christmas Cards questions

Answered from the same tracked data.