Granddaughter Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $2.21–$12.18, mostly outside the sweet spot, so Granddaughter Birthday Cards is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £254K/yr649K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 36%top-5 click share · 27 brands · 45 sellers
Flapen Score
Granddaughter Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Granddaughter Birthday Cards is stronger. Inside it, weaker.
Market
The Granddaughter Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Granddaughter Birthday Cards 649K times last year and spent an estimated £254K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.
- Searches, last 12 months
- 649K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £254Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- granddaughter birthday cards354K searches a year
02 · Price
A sale here is worth £3.70.
Listings sell for £3.70 on average, from £2.21 to £12.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £3.70 that is £4K to £5K a year per listing.
- Average price
- £3.70under the $15 to $100 sweet spot
- Price range
- £2.21–£12.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,557 within Cards & Card Stock. It carries 781 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 2.2%
- Average rank
- #1,557in Cards & Card Stock
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 781per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Granddaughter Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Piccadilly Greetings Group Ltd LOVELY GLITTER COATED TO A VERY SPECIAL GRANDDAUGHTER BIRTHDAY GREETING CARD White Smoke 7 x 5 inches
- Price
- £2.53
- Rating
- 4.6/5
- Reviews
- 1,609
- Age
- 8y ago
Piccadilly Greetings Traditional Birthday Card Granddaughter - 9 x 6 inches red|blue|brown|grey|pink
- Price
- £2.71
- Rating
- 4.7/5
- Reviews
- 5,904
- Age
- 6y ago
Granddaughter Birthday Card Lovely Verse
- Price
- £4.08
- Rating
- 4.8/5
- Reviews
- 932
- Age
- 10y ago
Piccadilly Greetings Birthday Card Granddaughter - 9 x 6 inches - Regal Publishing C80442 Pink
- Price
- £3.00
- Rating
- 4.7/5
- Reviews
- 5,904
- Age
- 6y ago
Me To You Tatty Teddy Beautiful Granddaughter Bear With Dog Balloons Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 6mo ago
Trending
90-day click momentum
Heartfelt Birthday Card for Granddaughter Special Love Gift Warm Design for Grandchild Blank Inside with Envelope
- Price
- £3.19
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago
Me To You Tatty Teddy Beautiful Granddaughter Bear With Dog Balloons Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 6mo ago
Piccadilly Greetings Traditional Birthday Card Granddaughter - 9 x 6 inches red|blue|brown|grey|pink
- Price
- £2.71
- Rating
- 4.7/5
- Reviews
- 5,904
- Age
- 6y ago
Musical Birthday Card 3D Pop-up Birthday Card with Music & Lights & Blowable Candle Perfect Happy Birthday Singing Card Gift for Girls Granddaughter Daughter Niece
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 370
- Age
- 1y ago
Granddaughter Birthday Card Lovely Verse
- Price
- £4.08
- Rating
- 4.8/5
- Reviews
- 932
- Age
- 10y ago
Newest
by launch dateMe To You Tatty Teddy Beautiful Granddaughter Bear With Dog Balloons Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 6mo ago
Heartfelt Birthday Card for Granddaughter Special Love Gift Warm Design for Grandchild Blank Inside with Envelope
- Price
- £3.19
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago
Birthday Card for Granddaughter. Flower Fairy Design. Premium birthday card with gold foil. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 10mo ago
Happivue Granddaughter Birthday Cards Pop Up Happy Birthday Card for Her
- Price
- £5.56
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 1y ago
Cherry Orchard | Granddaughter Birthday Card | Colourful Birthday Gift Bags and Balloons | Foil Finish | Complete with Envelope
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
45
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
36%
Top 20: 79%
Open market
29%
- Piccadilly Greetings40%
- Me To You8%
- Stuff47%
- Wtimesie7%
- Cherry Orchard5%
- IC&G, International Cards & Gifts4%
Demand
Granddaughter Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Granddaughter Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- granddaughter birthday cards354K/yr
- birthday card granddaughter55K/yr
- granddaughter birthday card56K/yr
- birthday card for granddaughter44K/yr
- birthday cards for granddaughter37K/yr
- granddaughter birthday cards adult28K/yr
- birthday card granddaughter adult16K/yr
- birthday cards granddaughter15K/yr
- grand daughter birthday card11K/yr
- birthday card for granddaughter adult10K/yr
Reviews and returns
What reviews say buyers love and hate about Granddaughter Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Whilst this card is not the largest
small
Small card
although a bit expensive
Expensive and not worth the money
Would not buy again for price
Didnt work /broken
Does not work as described
Writing us hard to make out on a very dark grey envelope
the writing on the envelope has delayed it or its been lost
Fell apart after one day
Love
Amazing quality
Good quality card
Good quality card
Good price
not expensive
Excellent value
The design is absolutely lovely, very pretty & playing Happy Birthday just perfect
Very decorative
Lovely design
Told that the colours were beautiful
Perfect very pretty
Nice colours too
As advertised
Everything was just as Id hoped it would be
What they advertised is exactly what you get....Perfect!
Return
0.1% Return rate 75% Fixable by listing
Whilst this card is not the largest
small
Small card
Does not work as described
Didnt work /broken
Does not work as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Granddaughter Birthday Cards questions
Answered from the same tracked data.