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Grandad Fathers Day Card

Maybe

Search demand grew >1,000% this quarter. But prices span $1.50–$9.22, mostly outside the sweet spot, so Grandad Fathers Day Card is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£14K/yr99K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 24 brands · 32 sellers

Flapen Score

Grandad Fathers Day Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Grandad Fathers Day Card is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandad Fathers Day Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandad Fathers Day Card 99K times last year and spent an estimated £14K. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.3%
Market size, estimated
£14Ka year
Top search term
grandad fathers day card51K searches a year

02 · Price

A sale here is worth £3.37.

Listings sell for £3.37 on average, from £1.50 to £9.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.37 that is £843 to £2K a year per listing.

Average price
£3.37under the $15 to $100 sweet spot
Price range
£1.50–£9.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£843–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #935 within Cards & Card Stock. It carries 149 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#935in Cards & Card Stock
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
43

04 · Newcomers

3 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Grandad Fathers Day Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£425£850£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Est. top-5 brand share

68%

Top 20: 98%

Est. top-5 click share

33%

Top 20: 75%

Open market

27%

  • UK Greetings18%
  • Huxters17%
  • Giftinghouse12%
  • Second Ave Gift Company10%
  • BestaFiesta10%
  • Me To You5%

Demand

Grandad Fathers Day Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26FebMarAprMayJunJulAugSepFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 550.2× · 9 of 12 months tracked

Search terms

Top Grandad Fathers Day Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grandad fathers day card51K/yr
  • fathers day card grandad28K/yr
  • fathers day card for grandad8K/yr
  • fathers day grandad card7K/yr
  • happy fathers day grandad5K/yr

Reviews and returns

What reviews say buyers love and hate about Grandad Fathers Day Card

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.1%of orders come back
“very small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Grandad Fathers Day Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data