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Grandad Fathers Day Card

Maybe

Search demand grew >1,000% this quarter. But prices span $1.50–$9.22, mostly outside the sweet spot, so Grandad Fathers Day Card is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£14K/yr99K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 24 brands · 32 sellers

Flapen Score

Grandad Fathers Day Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Grandad Fathers Day Card is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandad Fathers Day Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandad Fathers Day Card 99K times last year and spent an estimated £14K. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.3%
Market size, estimated
£14Ka year
Top search term
grandad fathers day card51K searches a year

02 · Price

A sale here is worth £3.37.

Listings sell for £3.37 on average, from £1.50 to £9.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.37 that is £843 to £2K a year per listing.

Average price
£3.37under the $15 to $100 sweet spot
Price range
£1.50–£9.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£843–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #935 within Cards & Card Stock. It carries 149 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#935in Cards & Card Stock
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
149per listing
Listings tracked
43

04 · Newcomers

Amazon counts 3 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Grandad Fathers Day Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£425£850£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

33%

Top 20: 75%

Open market

27%

  • UK Greetings18%
  • Huxters17%
  • Giftinghouse12%
  • Second Ave Gift Company10%
  • BestaFiesta10%
  • Me To You5%

Demand

Grandad Fathers Day Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26FebMarAprMayJunJulAugSepFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 550.2× · 9 of 12 months tracked

Search terms

Top Grandad Fathers Day Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandad fathers day card51K/yr
  • fathers day card grandad28K/yr
  • fathers day card for grandad8K/yr
  • fathers day grandad card7K/yr
  • happy fathers day grandad5K/yr

Reviews and returns

What reviews say buyers love and hate about Grandad Fathers Day Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.15

very small

Value For Money19%+1.36

Its a little more expensive than a high street card

Priced at £4.49 I consider this priced a little high

Smell13%−0.02

the place definitely had a musty-like smell

Weird packaging smell

We were worried the smell wasn't going to come out of the hat

Love

Quality-Overall28%−0.06

of sturdy quality card

Good quality

Great quality card

Value For Money14%+1.36

good value when considering the card is easy to order

Worth getting

Good price

Design-Overall12%+0.37

i like the straightforward design which will be well received by the father in law from my children

The design is great

The design is sweet

Fun/Entertainment Experience7%+0.86

The kids loved this

Its ideal from a grandson or granddaughter, and it hits that perfect balance between heartfelt and fun

works well for younger kids to give

Color7%0.00

nicely illustrated and brightly coloured

The colours are nice

the colours are vivid

Return

0.1% Return rate 100% Fixable by listing

Size-Overall80%▁█▁██▁

very small

Display Colors20%

FAQ

Common Grandad Fathers Day Card questions

Answered from the same tracked data.