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Graduation Card

Maybe

Search demand grew +737.9% this quarter. But prices span $2.25–$6.51, mostly outside the sweet spot, so Graduation Card is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 835 Stationery & Office Supplies niches · +14 vs the category median of 47
Market size
£62K/yr147K searches / yr
90-day growth
+737.9%search demand this quarter
Competition
46%top-5 click share · 24 brands · 34 sellers

Flapen Score

Graduation Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Graduation Card is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graduation Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graduation Card 147K times last year and spent an estimated £62K. The top 5 brands take 58% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +737.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+737.9%
Conversion, latest week
12.1%
Market size, estimated
£62Ka year
Peak month
July21.4× the quietest month
Top search term
graduation card107K searches a year

02 · Price

A sale here is worth £3.47.

Listings sell for £3.47 on average, from £2.25 to £6.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.47 that is £868 to £2K a year per listing.

Average price
£3.47under the $15 to $100 sweet spot
Price range
£2.25–£6.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£868–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #809 within Cards & Card Stock. It carries 104 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
9.2%
Average rank
#809in Cards & Card Stock
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
104per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Graduation Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

24 falling

Sellers

34

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

46%

Top 20: 81%

Open market

35%

  • Tamfastic16%
  • Bluebellinda15%
  • Yunvisty13%
  • Piccadilly Greetings7%
  • Generic6%
  • Absolutely Yours6%

Demand

Graduation Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 21.4×

Search terms

Top Graduation Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • graduation card107K/yr
  • graduation cards19K/yr
  • graduation cards female18K/yr
  • graduation cards male2K/yr

Reviews and returns

What reviews say buyers love and hate about Graduation Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.10

Quite large

could have been made a little larger too small

The size of the card is not very big

Quality-Overall14%+0.95

Expensive for the quality wouldnt choose them again

Assembly/Installation5%+0.08

I didn't like to set it up in case it wouldn't fold down again - my fellow reviewers state this is not the case

Value For Money5%+2.05

A bit pricey

Adhesion/Stickiness4%−0.02

This sticker excess cannot just be simply peeled off unfortunately as it is properly stuck on with glue

Love

Quality-Overall37%+0.95

Good quality

Quality card

Nice quality card

Value For Money23%+2.05

Good value

Excellent value for money

Great value

Advertised Vs Actual Product12%+1.33

As described

looks exactly like the picture

Just what we needed

Design-Overall8%−0.02

Great card design

The design looks very beautiful

Design is perfect

Size-Overall3%−0.10

Nice size

Good value for decent size card

Return

0.2% Return rate 33% Fixable by listing

Size-Overall33%▁▁▁▁█▁

Quite large

could have been made a little larger too small

The size of the card is not very big

Certifications33%
Value For Money17%▁▁▁▁▁█

A bit pricey

Quality-Overall17%▁▁▁▁▁█

Expensive for the quality wouldnt choose them again

FAQ

Common Graduation Card questions

Answered from the same tracked data.