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Graduation Card

Graduation Card shows demand growing +737.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 16Growth 100Conversion 95Competition 65Returns 99Price range 0Avg price 10Brand share 77Review moat 95Quality gap 20
This niche Category average

Is Graduation Card profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Graduation Card is a £62K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 61/100.

Graduation Card: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +737.9% over the last 90 days and 12.1% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr15K
Search volume / yr+737.9%147K
Conversion rate12.1%
Avg price£3.47

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers24 · 34
Top-5 product click share46%
Open market42%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement92%
New entrants (1y)17· 0 succeeded
Avg rating4.7★
Avg reviews104

Top Graduation Card products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

24 falling

Sellers

34

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

46%

Top 20: 81%

Open market

35%

  • Tamfastic16%
  • Bluebellinda15%
  • Yunvisty13%
  • Piccadilly Greetings7%
  • Generic6%
  • Absolutely Yours6%

Graduation Card demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR12.1%Products37Brands24Top 5 Brands58%OOS Rate9.2%Rating4.7★Reviews104Avg BSR#809
15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 21.4×

Top Graduation Card search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • graduation card107K/yr
  • graduation cards19K/yr
  • graduation cards female18K/yr
  • graduation cards male2K/yr

What reviews say buyers love and hate about Graduation Card

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall37%

Good quality

Value For Money23%

Good value

Advertised Vs Actual Product12%

As described

Design-Overall8%

Great card design

Size-Overall3%

Nice size

What buyers complain about

63% of reviews
Size-Overall36%

Quite large

Quality-Overall14%

Expensive for the quality wouldnt choose them again

Assembly/Installation5%

I didn't like to set it up in case it wouldn't fold down again - my fellow reviewers state this is not the case

Value For Money5%

A bit pricey

Adhesion/Stickiness4%

This sticker excess cannot just be simply peeled off unfortunately as it is properly stuck on with glue

Graduation Card return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Certifications
33%
3Value For Money
17%
4Quality-Overall
17%

Common Graduation Card questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Graduation Card 61/100 on Amazon United Kingdom — Worth a look. The niche generates £62K/yr across 37 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved +737.9% over the last 90 days.
Search demand for Graduation Card on Amazon United Kingdom peaks in Jun–Jul–Nov, where the busiest month runs 21.4× the quietest.