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Graduation Card

Maybe

Search demand grew +737.9% this quarter. But prices span $2.25–$6.51, mostly outside the sweet spot, so Graduation Card is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 835 Stationery & Office Supplies niches · +14 vs the category median of 47
Market size
£62K/yr147K searches / yr
90-day growth
+737.9%search demand this quarter
Competition
46%top-5 click share · 24 brands · 34 sellers

Flapen Score

Graduation Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Graduation Card is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graduation Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graduation Card 147K times last year and spent an estimated £62K. The top 5 brands take 58% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +737.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+737.9%
Conversion, latest week
12.1%
Market size, estimated
£62Ka year
Peak month
July21.4× the quietest month
Top search term
graduation card107K searches a year

02 · Price

A sale here is worth £3.47.

Listings sell for £3.47 on average, from £2.25 to £6.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £3.47 that is £868 to £2K a year per listing.

Average price
£3.47under the $15 to $100 sweet spot
Price range
£2.25–£6.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£868–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #809 within Cards & Card Stock. It carries 104 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
9.2%
Average rank
#809in Cards & Card Stock
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
104per listing
Listings tracked
37

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Graduation Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

24 falling

Sellers

34

Est. top-5 brand share

58%

Top 20: 96%

Est. top-5 click share

46%

Top 20: 81%

Open market

35%

  • Tamfastic16%
  • Bluebellinda15%
  • Yunvisty13%
  • Piccadilly Greetings7%
  • Generic6%
  • Absolutely Yours6%

Demand

Graduation Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 21.4×

Search terms

Top Graduation Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • graduation card107K/yr
  • graduation cards19K/yr
  • graduation cards female18K/yr
  • graduation cards male2K/yr

Reviews and returns

What reviews say buyers love and hate about Graduation Card

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Quite large”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Graduation Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data