graduation card
Worth a lookShows demand growing +737.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+737.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Great104.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 147K searches
Avg price
Bad£3.47avg listing price — sweet spot $15–$100
Price range
Bad£2.25–£6.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, graduation card is a £62K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
graduation card market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #809
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 92%
- Out of stock
- 9.2%
- Avg brand age
- 23 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
34
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
46%
Top 20: 81%
Open market
35%
- Tamfastic16%
- Bluebellinda15%
- Yunvisty13%
- Piccadilly Greetings7%
- Generic6%
- Absolutely Yours6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +737.9% search growth over the last 90 days.Peak months: Jun, Jul, Nov · busiest ÷ quietest = 21.4×
Top graduation card search terms
- graduation card107K/yr
- graduation cards19K/yr
- graduation cards female18K/yr
- graduation cards male2K/yr
Top graduation card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Graduation card congratulations on your graduation well done you did it graduation 2026 class of 2026
Tamfastic£3.384.7★527 rev
Graduation Card -pink - Congratulations on Your Graduation! Send Best Wishes and Cheers to the Recent Grad. You Did It! Graduation 2026
Bluebellinda£3.354.7★46 rev
Graduation card congratulations on your graduation well done you did it graduation 2026 class of 2026
Generic£3.364.8★47 rev
Graduation Card. Smart Cookie Design. Card with Kraft Envelope. 150x150mm when folded. Blank inside. Made in Britain.
Absolutely Yours£3.144.7★30 rev
Graduation Card College High School Graduation Cards for Her Class of 2026 A Gift for Graduates for Your Daughter A Friend or A Graduate Foldable 18x12cm Single-Sided Greeting Card
Yunvisty£3.484.2★6 rev
Newest
by launch date
RUQVKWLA Class Of 2026 Graduation Card Set - Keepsake Stainless Steel Keychain & Premium Thick Cardboard Greeting Card With Envelope Perfect Graduation Gifts Graduation Presents
RUQVKWLA£3.040 rev
UK Greetings | Congratulations Card for Graduation | Congratulations/Proud of You | Her/Him | Graduation 2026 Design | With Envelope | 15.9 x 18.4 cm
UK Greetings£2.461 rev
UK Greetings | Congratulations Card for Graduation | Congratulations/Proud of You | Her/Him | Graduation Hats Design | With Envelope | 15.9 x 18.4 cm
UK Greetings£2.420 rev
Graduation Card for Female Male Her Him Daughter Son Congratulations on Your Graduation with Gold Lustre Envelope
COMOOKA£3.060 rev
Graduation Card Mastered it! Greeting Cards So Very Proud of You Graduation cap Cards Female or Male Masters graduations ceremony graduations party
Yunvisty£3.595 rev
Trending
90-day click momentumUK Greetings | Congratulations Card for Graduation | Congratulations/Proud of You | Her/Him | Graduation 2026 Design | With Envelope | 15.9 x 18.4 cm
UK Greetings£2.465.0★
Graduation Card College High School Graduation Cards for Her Class of 2026 A Gift for Graduates for Your Daughter A Friend or A Graduate Foldable 18x12cm Single-Sided Greeting Card
Yunvisty£3.484.2★
Graduation Card for Female Male Her Him Daughter Son Congratulations on Your Graduation with Gold Lustre Envelope
COMOOKA£3.060.0★
Graduation Card 3d Pop Up Graduation Cap Greeting Cards Black And Gold With Envelope For University College High School Graduations Gift For Classmates And Teachers Party Favors
Yunvisty£5.204.3★
UK Greetings | Congratulations Card for Graduation | Congratulations/Proud of You | Her/Him | Graduation Hats Design | With Envelope | 15.9 x 18.4 cm
UK Greetings£2.420.0★
What buyers say about graduation card
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value”
“As described”
“Great card design”
“Nice size”
“the different fonts work well”
“Nice glossy finish on a decent thickness of card”
“The envelope is made of good quality paper”
“Amusing”
What buyers complain about
“Quite large”
“Expensive for the quality wouldnt choose them again”
“I didn't like to set it up in case it wouldn't fold down again - my fellow reviewers state this is not the case”
“A bit pricey”
“This sticker excess cannot just be simply peeled off unfortunately as it is properly stuck on with glue”
Top return reasons
Common questions
- Is graduation card profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 37 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +737.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the graduation card niche?
- 24 brands and 34 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in graduation card?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.2%.
- When does demand for graduation card peak?
- Demand peaks in Jun–Jul–Nov; the busiest month runs 21.4× the quietest.
- What does it cost to enter the graduation card niche?
- Listings span £2.25–£6.51; the average listing price is £3.47 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.