Is good luck cards multipack profitable to sell on Amazon United Kingdom?

The niche generates £6K/yr across 37 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +125.9%. Flapen's verdict: Worth a look (59/100).

How competitive is the good luck cards multipack niche?

22 brands and 34 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in good luck cards multipack?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.3%.

When does demand for good luck cards multipack peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 21.1× the quietest.

What does it cost to enter the good luck cards multipack niche?

Listings span £3.16–£12.44; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

good luck cards multipack

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+125.9%

90-day search growth — must beat 0% to launch

Review moat

Great128.43

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.22

avg listing price — sweet spot $15–$100

Market size

Bad£6K

£6K/yr · 15K searches

Price range

Bad£3.16–£12.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, good luck cards multipack is a £6K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

good luck cards multipack market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £7K–£9K; units × avg price
Conversion rate: 5.4%
Avg BSR: #858
Page quality: 0%
Prime: 92%
Sponsored: 89%
Out of stock: 8.3%
Avg brand age: 23 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

28%

the lazy panda card company24%
SWEETZER & ORANGE16%
Olivia Samuel10%
Solihigh8%
Bear and Bee8%
Papa Prints6%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +125.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 21.1×

Open Trend

Top good luck cards multipack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

S&O Colorful Inspirational Encouragement Cards with Envelopes Set of 24 - Blank Greeting sheets Assortment Box - Positive Affirmation notes and Envelopes - Motivating decor cards

SWEETZER & ORANGE£8.264.5★193 rev

Solihigh 24 Pack Good Luck Cards Greeting Cards Set with White Envelopes & Clover Stickers 8 Unique Designs for Students Leavers Teacher Congratulations Goodbye

Solihigh£8.494.6★11 rev

36 Good Luck Cards with 12 Different Designs (36 Set)

Bear and Bee£9.974.6★38 rev

36 x Good Luck Cards Multipack - 6 Different Designs Great Value

the lazy panda card company£9.164.4★77 rev

Olivia Samuel 12 x Mixed Good Luck Cards Pack with Envelopes. UK Made and Fully Recyclable

Olivia Samuel£4.984.5★75 rev

Newest

by launch date

30 Good Luck Cards Set with Envelopes Bright Colourful 30 Different Designs Premium 300gsm Pearlescent Cardstock for Exam New Job Interview Driving Test University Wishes

the lazy panda card company£8.282 rev

3mo ago

the lazy panda card company 60 Good Luck Postcards Set 30 Bright Colourful Designs Premium 300gsm Pearlescent Cardstock Great for Exam New Job Interview Driving Test University

the lazy panda card company£8.280 rev

3mo ago

Mtjkkpo 8 Pack Good Luck Cards Greeting Cards Set with White Envelopes & Clover Stickers 8 Unique Designs Graduation Card for Students Leavers Teacher Congratulations Goodbye

Mtjkkpo£4.885 rev

4mo ago

Mtjkkpo16 Pack Good Luck Cards Greeting Cards Set with White Envelopes & Clover Stickers 8 Unique Designs Graduation Card for Students Leavers Teacher Congratulations Goodbye

Mtjkkpo£6.575 rev

4mo ago

12 Pack Good Luck Cards for Students with White Envelopes and Clover Stickers Motivational Cards Set 12 Unique Designs for Graduation Leavers Teacher Congratulations Goodbye

Moorlan£5.775 rev

5mo ago

What buyers say about good luck cards multipack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Good quality cards”

Design-Overall10%

“the designs are lovely”

Advertised Vs Actual Product8%

“the product was as advertised”

Value For Money8%

“Great value”

Color5%

“the colors are bright”

Ease Of Use4%

“Easy to use”

Thickness3%

“The cards are lovely thick quality with nice”

Paper Quality3%

“Beautiful cards printed on excellent, quality card”

Office Usability3%

“But the box and cards are excellent, they look good on your desk or table”

Writing Experience3%

“Theyre easy to write on with a biro”

What buyers complain about

Size-Overall18%

“bigger than I thought they'd be too”

Quality-Overall14%

“when they arrived they looked incredibly cheap”

Adhesion/Stickiness12%

“envelopes dont stick”

Value For Money10%

“Expensive”

Advertised Vs Actual Product8%

“Not as advertised”

Flatness5%

“The cards arrive flat”

Print Quality3%

“Maybe the image quality for the printing was the problem”

Top return reasons

Size-Overall44%

Quality-Overall13%

Print Quality12%

Advertised Vs Actual Product10%

Functionality-Overall6%

Water Resistance6%

Value For Money3%

Ease Of Cleaning3%

Design-Overall3%

Common questions

Is good luck cards multipack profitable to sell on Amazon United Kingdom?: The niche generates £6K/yr across 37 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +125.9%. Flapen's verdict: Worth a look (59/100).
How competitive is the good luck cards multipack niche?: 22 brands and 34 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in good luck cards multipack?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.3%.
When does demand for good luck cards multipack peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 21.1× the quietest.
What does it cost to enter the good luck cards multipack niche?: Listings span £3.16–£12.44; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.