Skip to content

Gold Wrapping Paper

Fail

Prices span $4.30–$11.79, mostly outside the sweet spot, so Gold Wrapping Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£85K/yr115K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
72%top-5 click share · 12 brands · 13 sellers

Flapen Score

Gold Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gold Wrapping Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Wrapping Paper 115K times last year and spent an estimated £85K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
10.5%
Market size, estimated
£85Ka year
Peak month
December9.6× the quietest month
Top search term
gold wrapping paper75K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £4.30 to £11.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £7.04 that is £704 to £2K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£4.30–£11.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£704–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #356 within Paper. It carries 201 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.1%
Average rank
#356in Paper
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gold Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£34K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

13

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

  • Kyralyn38%
  • HBell14%
  • HJIJIAY10%
  • ADQUATOR8%
  • XCG-C6%
  • GAOHUI5%

Demand

Gold Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Gold Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold wrapping paper75K/yr
  • gold wrapping paper roll17K/yr
  • wrapping paper gold6K/yr
  • gold christmas wrapping paper11K/yr
  • christmas wrapping paper gold5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%−0.35

Far too thick to be easy to use

Value For Money25%−0.05

Bit expensive

Bit pricey

Love

Quality-Overall35%+1.86

EXCELLENT QUALITY

Very very nice item

was desperate, it is a good quality roll though,

Thickness14%−0.35

Perfect thickness

thick

The thickness is fabulous as its not the type of wrapping paper that rips easily

Color12%+0.91

Colour perfect

The gold colour is also perfect for what I was wanting

Matte gold colour is gorgeous

Strength8%+0.64

Sturdy and easy to use

sturdy bought for craft project

Value For Money7%−0.05

Good value for money

Reasonable price at £8.49

Value for money

Return

0.9% Return rate 64% Fixable by listing

Size-Overall36%▁▄▅█▁▅
Color24%▁▁▂▁█▅
Functionality-Overall12%▁▁█▁▁▁
Quality-Overall4%▁█▁▁▁▁
Adhesion/Stickiness4%▁▁█▁▁▁

FAQ

Common Gold Wrapping Paper questions

Answered from the same tracked data.