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Gold Star Stickers

Fail

Prices span $2.03–$6.32, mostly outside the sweet spot, so Gold Star Stickers is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£57K/yr99K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
78%top-5 click share · 12 brands · 20 sellers

Flapen Score

Gold Star Stickers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gold Star Stickers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Star Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Star Stickers 99K times last year and spent an estimated £57K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
15.4%
Market size, estimated
£57Ka year
Peak month
December3.0× the quietest month
Top search term
gold star stickers50K searches a year

02 · Price

A sale here is worth £3.72.

Listings sell for £3.72 on average, from £2.03 to £6.32. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £3.72 that is £4K to £5K a year per listing.

Average price
£3.72under the $15 to $100 sweet spot
Price range
£2.03–£6.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #211 within Office Supplies. It carries 201 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#211in Office Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gold Star Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • a2bsales22%
  • Prasacco22%
  • TownStix17%
  • HENBRANDT10%
  • BTOPB9%
  • Blick5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Gold Star Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Gold Star Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold star stickers50K/yr
  • gold stars27K/yr
  • gold stars stickers10K/yr
  • gold star12K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Star Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.10

Didnt fit our door

The stars are quite big

Small

Color11%−0.16

colour soon rubs off

Thickness8%−0.01

quite thin

The string is a little thin

Adhesion/Stickiness7%−0.08

hit or miss adhesion

doesn't really stick to clothes

Not very sticky

Ease Of Use4%+0.11

A bit fiddly to remove from the backing sheet

Love

Value For Money21%+1.54

good for price

Best value

Great value pack considering the amount provided

Quality-Overall13%+1.25

Good quality overall

Great product

Highly recommend, very good quality

Size-Overall9%−0.10

Good size

Perfect Size for Projects

lovely product really fit for purpose, thank you

Adhesion/Stickiness9%−0.08

lasting stickiness

Good stickers

Not too sticky

Educational-Overall9%+0.86

good for schools

Whether its for schoolwork, chores, or little achievements, kids absolutely love earning a gold star

Perfect for teachers

Return

0.3% Return rate 51% Fixable by listing

Size-Overall41%▁█▆▁██

Didnt fit our door

The stars are quite big

Small

Adhesion/Stickiness16%▁▃▁█▁▄

hit or miss adhesion

doesn't really stick to clothes

Not very sticky

Quality-Overall15%█▄▂▃▁▂
Value For Money5%▁▁█▁▁▅
Color5%▁▁▁▁█▁

colour soon rubs off

FAQ

Common Gold Star Stickers questions

Answered from the same tracked data.