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Gold Gift Tags

Fail

Prices span $2.75–$8.93, mostly outside the sweet spot, so Gold Gift Tags is a Fail.

Flapen Score
41
41 / 100
Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 47
Market size
£11K/yr49K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
59%top-5 click share · 12 brands · 18 sellers

Flapen Score

Gold Gift Tags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gold Gift Tags is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Gift Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Gift Tags 49K times last year and spent an estimated £11K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
5.5%
Market size, estimated
£11Ka year
Peak month
December48.2× the quietest month
Top search term
gold gift tags31K searches a year

02 · Price

A sale here is worth £4.27.

Listings sell for £4.27 on average, from £2.75 to £8.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £4.27 that is £427 to £1K a year per listing.

Average price
£4.27under the $15 to $100 sweet spot
Price range
£2.75–£8.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£427–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #345 within Envelopes & Mailing Supplies. It carries 272 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
28.3%
Average rank
#345in Envelopes & Mailing Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
272per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gold Gift Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

18

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

59%

Top 20: 100%

Open market

26%

  • Tallon35%
  • Dmnnlp9%
  • Hallmark8%
  • Tallon Christmas8%
  • G2PLUS8%
  • YLAB7%

Demand

Gold Gift Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 48.2×

Search terms

Top Gold Gift Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold gift tags31K/yr
  • gold gift tags for presents6K/yr
  • gold christmas gift tags7K/yr
  • gold christmas tags4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Gift Tags

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%−0.23

Good quality tags

Decent quality

Good product

Value For Money18%+1.95

Good value

Worth the price you pay

Value

Ease Of Use8%+0.80

Really useful

it is very easy to find to replace

Going to be very useful

Size-Overall7%+0.64

Fab prize - size and pretty

Perfect size to write on

Color5%+0.42

Good range of colours

Return

0.3% Return rate 63% Fixable by listing

Size-Overall63%▁██▁▅▅
Moist/Dry13%
Ease Of Use13%▁▁▁▁█▁
Compatibility-Overall13%▁▁▁▁▁█

FAQ

Common Gold Gift Tags questions

Answered from the same tracked data.