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Globe

Globe shows a sweet-spot price point ($27.78 avg), but soft demand (-17.2% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 54Growth 16Conversion 27Competition 61Returns 77Price range 54Avg price 95Brand share 43Review moat 46Quality gap 57
This niche Category average

Is Globe profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Globe is a £376K/yr Amazon United Kingdom market (635K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Globe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.2% over the last 90 days and 2.1% of searches end in a purchase.

£376K

revenue / yr

Units sold / yr15K
Search volume / yr-17.2%635K
Conversion rate2.1%
Avg price£27.78

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers17 · 46
Top-5 product click share49%
Open market21%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement86%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,882

Top Globe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

46

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

49%

Top 20: 83%

Open market

18%

  • EXERZ42%
  • Science Kidz13%
  • LeapFrog10%
  • SHATCHI9%
  • TECNODIDATTICA5%
  • Topglobe3%

Globe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume635KCVR2.1%Products36Brands17Top 5 Brands79%OOS Rate15.1%Rating4.4★Reviews1,882Avg BSR#27
30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Globe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • globe204K/yr
  • globes of earth99K/yr
  • globe for kids75K/yr
  • world globe37K/yr
  • globe lamp33K/yr
  • world globes for adults20K/yr
  • globes23K/yr
  • kids globe26K/yr
  • world globe for kids14K/yr
  • globe light18K/yr

What reviews say buyers love and hate about Globe

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall23%

Overall, its a well-made, visually striking piece that works beautifully as a desk feature

Value For Money11%

Worth it

Advertised Vs Actual Product9%

Just what I wanted

Size-Overall8%

perfect size

Brightness/Shine/Glow6%

he's a bright lad

What buyers complain about

78% of reviews
Quality-Overall29%

Some reviews were not great

Value For Money12%

Quite expensive though

Strength6%

a little flimsy

Battery Life6%

This globe was faulty - the batteries became very hot

Size-Overall6%

Too small

Globe return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Defective Material/Parts
10%
3Quality-Overall
10%
4Functionality-Overall
5%
5Product Condition
3%

Common Globe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Globe 50/100 on Amazon United Kingdom — Worth a look. The niche generates £376K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -17.2% over the last 90 days.
Search demand for Globe on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.