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Globe

Maybe

Products sell for $27.78 on average, inside the sweet spot. But demand is soft, at -17.2% this quarter, so Globe is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£376K/yr635K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
49%top-5 click share · 17 brands · 46 sellers

Flapen Score

Globe against its category

The dotted line is the Stationery & Office Supplies average. Past it, Globe is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Globe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Globe 635K times last year and spent an estimated £376K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £376K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
2.1%
Market size, estimated
£376Ka year
Peak month
December3.2× the quietest month
Top search term
globe204K searches a year

02 · Price

A sale here is worth £27.78.

Listings sell for £27.78 on average, from £3.19 to £160.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £27.78 that is £7K to £14K a year per listing.

Average price
£27.78inside the $15 to $100 sweet spot
Price range
£3.19–£160.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #27 within School & Educational Supplies. It carries 1,882 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
92%
Out of stock, average day
15.1%
Average rank
#27in School & Educational Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,882per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Globe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

46

Est. top-5 brand share

79%

Top 20: 99%

Est. top-5 click share

49%

Top 20: 83%

Open market

18%

  • EXERZ42%
  • Science Kidz13%
  • LeapFrog10%
  • SHATCHI9%
  • TECNODIDATTICA5%
  • Topglobe3%

Demand

Globe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Globe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • globe204K/yr
  • globes of earth99K/yr
  • globe for kids75K/yr
  • world globe37K/yr
  • globe lamp33K/yr
  • world globes for adults20K/yr
  • globes23K/yr
  • kids globe26K/yr
  • world globe for kids14K/yr
  • globe light18K/yr

Reviews and returns

What reviews say buyers love and hate about Globe

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Some reviews were not great”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Globe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data