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Globe

Maybe

Products sell for $27.78 on average, inside the sweet spot. But demand is soft, at -17.2% this quarter, so Globe is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£376K/yr635K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
49%top-5 click share · 17 brands · 46 sellers

Flapen Score

Globe against its category

The dotted line is the Stationery & Office Supplies average. Past it, Globe is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Globe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Globe 635K times last year and spent an estimated £376K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £376K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
2.1%
Market size, estimated
£376Ka year
Peak month
December3.2× the quietest month
Top search term
globe204K searches a year

02 · Price

A sale here is worth £27.78.

Listings sell for £27.78 on average, from £3.19 to £160.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £27.78 that is £7K to £14K a year per listing.

Average price
£27.78inside the $15 to $100 sweet spot
Price range
£3.19–£160.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #27 within School & Educational Supplies. It carries 1,882 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
92%
Out of stock, average day
15.1%
Average rank
#27in School & Educational Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,882per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Globe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

46

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

49%

Top 20: 83%

Open market

18%

  • EXERZ42%
  • Science Kidz13%
  • LeapFrog10%
  • SHATCHI9%
  • TECNODIDATTICA5%
  • Topglobe3%

Demand

Globe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Globe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • globe204K/yr
  • globes of earth99K/yr
  • globe for kids75K/yr
  • world globe37K/yr
  • globe lamp33K/yr
  • world globes for adults20K/yr
  • globes23K/yr
  • kids globe26K/yr
  • world globe for kids14K/yr
  • globe light18K/yr

Reviews and returns

What reviews say buyers love and hate about Globe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.10

Some reviews were not great

Cheap tat

Low quality

Value For Money12%+0.23

Quite expensive though

Not at all worth the money I paid for it

A bit pricey

Strength6%−0.04

a little flimsy

Plasticky and a bit shoddy, after putting it together. very basic instructions

Battery Life6%−0.06

This globe was faulty - the batteries became very hot

Also, the battery runs out very quickly

Size-Overall6%

Too small

Lettering very small

Should be bit bigger

Love

Quality-Overall23%−0.10

Overall, its a well-made, visually striking piece that works beautifully as a desk feature

Good quality

Great quality, perfect for sitting room shelf

Value For Money11%+0.23

Worth it

great value

Great for the price

Advertised Vs Actual Product9%+0.52

Just what I wanted

Just as expected

Exactly as advertised and prompt delivery

Size-Overall8%

perfect size

Good handy size

not too big

Brightness/Shine/Glow6%+0.79

he's a bright lad

The light is bright enough to light a room

Shiny & beautiful

Return

1.9% Return rate 48% Fixable by listing

Size-Overall35%▅█▇▇▇▄

Too small

Lettering very small

Should be bit bigger

Defective Material/Parts10%█▄▅▆▆▄
Quality-Overall10%▁▃▃█▂▅

Some reviews were not great

Cheap tat

Low quality

Functionality-Overall5%▄▇▄▄▅█
Product Condition3%█▁▃▄▄▅

FAQ

Common Globe questions

Answered from the same tracked data.