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Girls Wrapping Paper Birthday

Maybe

Returns run at only 0.3% of orders. But prices span $2.26–$11.75, mostly outside the sweet spot, so Girls Wrapping Paper Birthday is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£173K/yr271K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
40%top-5 click share · 26 brands · 43 sellers

Flapen Score

Girls Wrapping Paper Birthday against its category

The dotted line is the Stationery & Office Supplies average. Past it, Girls Wrapping Paper Birthday is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Wrapping Paper Birthday market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Wrapping Paper Birthday 271K times last year and spent an estimated £173K. The top 5 brands take 46% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
9.7%
Market size, estimated
£173Ka year
Peak month
October1.5× the quietest month
Top search term
girls wrapping paper birthday58K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £2.26 to £11.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £6.61 that is £2K to £3K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£2.26–£11.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #222 within Paper. It carries 328 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#222in Paper
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
328per listing
Listings tracked
40

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Girls Wrapping Paper Birthday products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

43

Top-5 brand share

46%

Top 20: 96%

Top-5 click share

40%

Top 20: 82%

Open market

47%

  • GAOHUI14%
  • HBell9%
  • DOJoykey8%
  • LZRinue7%
  • RUSPEPA7%
  • MOBOOY7%

Demand

Girls Wrapping Paper Birthday search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Girls Wrapping Paper Birthday search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls wrapping paper birthday58K/yr
  • wrapping paper girls25K/yr
  • girls wrapping paper32K/yr
  • girls birthday wrapping paper34K/yr
  • girl wrapping paper20K/yr
  • birthday wrapping paper roll girls19K/yr
  • wrapping paper girl8K/yr
  • girls wrapping paper roll7K/yr
  • birthday girl wrapping paper7K/yr
  • girl birthday wrapping paper8K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Wrapping Paper Birthday

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.19

won't fit everything

the sheets are big

Very small

Thickness11%+0.13

The paper feels thick

Its thicker than a4 paper

Very thick

Value For Money9%−0.01

To expensive

Overpriced

Disappointing for the price

Adhesion/Stickiness6%−0.05

Sellotape won't stick to it

It takes sticky tape first time

virtually impossible to stick down Avoid

Ease Of Use4%−0.03

it can be a bit of a struggle

Difficult to fold

Not really usable

Love

Quality-Overall36%+3.00

Amazing quality

This is super quality wrapping paper

Gives gifts a real feeling of quality

Color14%+0.50

Beautiful colours

Bright colours

Amazing colour

Value For Money11%−0.01

Very good for the price

Worth buying

Good value for money

Thickness8%+0.13

much thicker than standard gift wrap

These sheets are also pretty thick

Good thickness

Design-Overall8%0.00

The design is beautiful

Nice designs

Great quality and vibrant design

Return

0.3% Return rate 80% Fixable by listing

Size-Overall65%█▅▆█▄▅

won't fit everything

the sheets are big

Very small

Color9%▁█▄▁▅▅

Colour not like the photo shown at all

Not colourful

it's not vibrant in colour

Quality-Overall7%▁▁▂▁█▄

Awful quality

the presents look so untidy not a good product at all

Value For Money5%▁▇▁▄█▃

To expensive

Overpriced

Disappointing for the price

Advertised Vs Actual Product3%▁▆█▁█▃

again online as it was false advertisement

dull and not like the picture advertised

FAQ

Common Girls Wrapping Paper Birthday questions

Answered from the same tracked data.