Is girls wrapping paper birthday profitable to sell on Amazon United Kingdom?

The niche generates £173K/yr across 40 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the girls wrapping paper birthday niche?

26 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in girls wrapping paper birthday?

Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.3%.

When does demand for girls wrapping paper birthday peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the girls wrapping paper birthday niche?

Listings span £2.26–£11.75; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.

girls wrapping paper birthday

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great327.63

avg incumbent reviews — the moat a new listing must climb

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£173K

£173K/yr · 271K searches

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.61

avg listing price — sweet spot $15–$100

Price range

Bad£2.26–£11.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, girls wrapping paper birthday is a £173K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

girls wrapping paper birthday market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £132K–£165K; units × avg price
Conversion rate: 9.7%
Avg BSR: #222
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 5.4%
Avg brand age: 24 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

46%

Top 20: 96%

Top-5 click share

40%

Top 20: 82%

Open market

47%

GAOHUI14%
HBell9%
DOJoykey8%
LZRinue7%
RUSPEPA7%
MOBOOY7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top girls wrapping paper birthday search terms

girls wrapping paper birthday58K/yr +3.6%7.0% conv.
wrapping paper girls25K/yr +54.4%6.6% conv.
girls wrapping paper32K/yr -1.5%6.9% conv.
girls birthday wrapping paper34K/yr -14.2%7.0% conv.
girl wrapping paper20K/yr +6.2%8.3% conv.
birthday wrapping paper roll girls19K/yr -13.2%6.9% conv.
wrapping paper girl8K/yr +6.4%6.1% conv.
girls wrapping paper roll7K/yr +10.8%4.8% conv.
birthday girl wrapping paper7K/yr +7.1%8.6% conv.
girl birthday wrapping paper8K/yr -17.3%7.5% conv.

All search terms

Top girls wrapping paper birthday products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GAOHUI Wrapping Paper Rainbow Gradient Birthday Wrapping Paper Gift Wrap for Christmas New Year Mothers Day Valentine Day Birthday for Women and Girls with Tape

GAOHUI£3.604.5★519 rev

43cm*15M Birthday Gift Wrapping Paper Roll Recyclable Pink Star Kraft Paper for Birthday Christmas Wedding Party Decoration

DOJoykey£7.154.6★941 rev

HBell Wrapping Paper Rolls 4 Rolls Birthday Wrapping Paper 43cm x 3M Love Rainbow Gift Wrapping Paper Suitable for Birthday Valentine Party Wedding Baby Shower Festive Decorations

HBell£7.434.4★429 rev

Birthday Gift Wrapping Paper Roll: Pink Recyclable Wrapping Paper for Birthday Party Decoration - 4 Rolls 43cm x 3M

LZRinue£7.804.6★775 rev

4 x Unicorn Wrapping Paper - HUGE 43% BIGGER [84cm x 60cm] Premium Eco Kids Birthday Gift Wrap for Girls in Pink (4 Sheets & 4 Tags)

eco wrap£4.984.7★685 rev

Newest

by launch date

SinHin Birthday Wrapping Paper Roll3 Rolls - 43cm x 3M Pastel Wrapping Paper Rainbow Recyclable Foil Gift Wrap for Girls Women Mothers Day Easter Baby Shower Party Decoration

SinHin£7.5714 rev

4mo ago

woric 43cm x 15m Pink Bow Wrapping Paper Roll

woric£9.67113 rev

4mo ago

RUSPEPA Reversible Birthday Wrapping Paper - Mini Roll - 43.2cm x 3m - Rose Gold Foil and Iridescent Happy Birthday Wrapping Paper for Girls Women Baby Shower

RUSPEPA£5.7743 rev

5mo ago

Pink Happy Birthday Wrapping Paper 43% Bigger 85 * 60cm 4 Sheets 4 Bows 4 Cards 4 Envelopes 4 Tags Gift Wrap Pack for Her Girls Mum Wife Sister Daughter Kid

XCG-C£4.8342 rev

7mo ago

Wrapping Paper 6 Sheets Rainbow Birthday Wrapping Paper Girls Gift Wrap with Tape for Women Wedding Valentines Day Christmas - 70x50cm

HCFGS£3.7912 rev

7mo ago

What buyers say about girls wrapping paper birthday

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Amazing quality”

Color14%

“Beautiful colours”

Value For Money11%

“Very good for the price”

Thickness8%

“much thicker than standard gift wrap”

Design-Overall8%

“The design is beautiful”

Gifting Purpose6%

“Presents look lovely”

Size-Overall3%

“great size”

Brightness/Shine/Glow2%

“added a festive sparkle that everyone noticed”

Paper Quality1%

“Beautiful paper that doesnt rear am delighted with it”

Strength1%

“Sturdy paper”

What buyers complain about

Size-Overall22%

“won't fit everything”

Thickness11%

“The paper feels thick”

Value For Money9%

“To expensive”

Adhesion/Stickiness6%

“Sellotape won't stick to it”

Ease Of Use4%

“it can be a bit of a struggle”

Quality-Overall4%

“Awful quality”

Color3%

“Colour not like the photo shown at all”

Advertised Vs Actual Product2%

“again online as it was false advertisement”

Assembly/Installation2%

“didnt and bows are complicated to assemble”

Brightness/Shine/Glow1%

“Very dull with no shine”

Top return reasons

Size-Overall65%

Color9%

Quality-Overall7%

Value For Money5%

Advertised Vs Actual Product3%

Adhesion/Stickiness2%

Design-Overall2%

Product Condition2%

Ease Of Use1%

Durability1%

Common questions

Is girls wrapping paper birthday profitable to sell on Amazon United Kingdom?: The niche generates £173K/yr across 40 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the girls wrapping paper birthday niche?: 26 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in girls wrapping paper birthday?: Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.3%.
When does demand for girls wrapping paper birthday peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the girls wrapping paper birthday niche?: Listings span £2.26–£11.75; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.