Is girls party bag fillers profitable to sell on Amazon United Kingdom?

The niche generates £67K/yr across 57 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the girls party bag fillers niche?

48 brands and 101 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in girls party bag fillers?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 0.4%.

When does demand for girls party bag fillers peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the girls party bag fillers niche?

Listings span £2.43–£18.08; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.

girls party bag fillers

Worth a look

Shows low returns (0.4%), but a small market ($67K/yr) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Review moat

Good837.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.74

avg listing price — sweet spot $15–$100

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Price range

Bad£2.43–£18.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£67K

£67K/yr · 191K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, girls party bag fillers is a £67K/yr Amazon United Kingdom market (191K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

girls party bag fillers market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £70K–£87K; units × avg price
Conversion rate: 4.0%
Avg BSR: #165
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 4.2%
Avg brand age: 25 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

101

Top-5 brand share

36%

Top 20: 78%

Top-5 click share

33%

Top 20: 72%

Open market

59%

Tacobear10%
Anpro8%
GSrenyu7%
boogift6%
FRIUSATE5%
BONNYCO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top girls party bag fillers search terms

girls party bag fillers74K/yr +0.5%2.5% conv.
party bag fillers for girls64K/yr -15.0%2.1% conv.
unicorn party bags fillers22K/yr -2.1%3.3% conv.
girl party bag fillers13K/yr +15.7%2.9% conv.
party bag fillers girls7K/yr -8.2%2.4% conv.
unicorn party bag fillers6K/yr +14.2%3.5% conv.
girls party5K/yr +1.6%0.0% conv.

All search terms

Top girls party bag fillers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tacobear 146pcs Girls Unicorn Party Bags Fillers with Unicorn Headband Slap Bracelets Rings Stamps Keychains Tattoos Stickers Gift Bags Pinata Fillers Birthday Party Favours for Kids

Tacobear£16.824.4★96 rev

Anpro 90 PCS Girls Party Bag Fillers 9 Different Goods

Anpro£10.824.6★802 rev

GSrenyu 82PCS Unicorn Party Bags Fillers Toys for Girls Birthday Party Favours Gift Include Slap Bracelets Unicorn Bracelets Keychains Stamper Temporary Tattoos Sticker Hair Clips

GSrenyu£10.964.0★6 rev

Shiny Metallic Scrunchies for Girls 12 Pieces Hair scrunchies for Women Elastics Ponytail Holder Hair bands Teenage Girls Hair Accessories Gift

boogift£4.274.6★3,062 rev

FRIUSATE 12 Pcs Unicorn Pens Sparkly Glitter Liquid Gel Pens Cute Unicorn Party Bag Fillers Girls Stationary Present Set 0.5 mm Fine Point Pen for Home Office School Supplies Black Ink

FRIUSATE£5.634.2★50 rev

Newest

by launch date

Sleepover Kit Spa Party Favors Supplies for Girls Hangover Kit Fillers - Facial Masks Skincare Cleanser Serum Hand Cream Lip Mask Foot Bath Bombs Pamper Gift for Spa Birthday (Cherry Blossoms-45PCS)

Fashion Base£16.93204 rev

4mo ago

12 Pcs Friendship Bracelets for Girls Adjustable Colorful Heart Beaded Bracelets with Thank You Wish Cards Party Bag Fillers for Women

Evewind£7.431 rev

6mo ago

GSrenyu 82PCS Unicorn Party Bags Fillers Toys for Girls Birthday Party Favours Gift Include Slap Bracelets Unicorn Bracelets Keychains Stamper Temporary Tattoos Sticker Hair Clips

GSrenyu£10.966 rev

8mo ago

Komergave 10 Pcs Friendship Bracelet Girls Bracelets Girls Party Bag Fillers Colorful Adjustable Clay Beads Set for Summer Surfer Beach Party Accessories Girls

Komergave£5.7716 rev

1y ago

CoralBloom 100pcs Party Bag Fillers - Pre Filled Party Bags for Kids Mini Party Favours for Boys & Girls Pinata Fillers Lucky Dip Prizes for Kids Birthday Return Gifts & Teacher Prize Box Fillers

CoralBloom£9.52178 rev

1y ago

What buyers say about girls party bag fillers

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Good value”

Quality-Overall18%

“Some of the items are brilliant”

Fun/Entertainment Experience12%

“They keep children entertained”

Gifting Purpose8%

“Excellent for little gifts in party bags”

Pen/Pencil Quality6%

“Cute pens”

Color5%

“lots of colours”

Collectibles3%

“Good fillers for the party”

Adhesion/Stickiness3%

“Stickiness”

Smell2%

“I bought these for my daughters party bags so I split them up, nice mix of scents and colours”

Advertised Vs Actual Product2%

“They all work as expected”

What buyers complain about

Quality-Overall17%

“Bad Quality”

Size-Overall15%

“quite small”

Functionality-Overall10%

“Bubbles dont work”

Advertised Vs Actual Product8%

“Nothing at all like the photos”

Adhesion/Stickiness7%

“Could be stickier”

Value For Money7%

“I wasn't expecting a great deal for the price”

Leak-Proof6%

“Bottles leak”

Inflation/Deflation4%

“it caused a huge meltdown/problem for us”

Color3%

“My only niggle would be that you don't get any purple”

Durability3%

“Cheap looking and most of it broke within a couple of uses”

Top return reasons

Size-Overall32%

Quality-Overall23%

Leak-Proof8%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Functionality-Overall5%

Value For Money4%

Material Quality3%

Strength2%

Paint Quality1%

Common questions

Is girls party bag fillers profitable to sell on Amazon United Kingdom?: The niche generates £67K/yr across 57 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the girls party bag fillers niche?: 48 brands and 101 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in girls party bag fillers?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 0.4%.
When does demand for girls party bag fillers peak?: Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the girls party bag fillers niche?: Listings span £2.43–£18.08; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.