Girlfriend Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $2.23–$10.56, mostly outside the sweet spot, so Girlfriend Birthday Cards is a Maybe.
- Flapen Score
- 50 / 100Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 4750
- Market size
- £71K/yr148K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 48%top-5 click share · 20 brands · 37 sellers
Flapen Score
Girlfriend Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Girlfriend Birthday Cards is stronger. Inside it, weaker.
Market
The Girlfriend Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girlfriend Birthday Cards 148K times last year and spent an estimated £71K. The top 5 brands take 63% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £71Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- girlfriend birthday card69K searches a year
02 · Price
A sale here is worth £4.23.
Listings sell for £4.23 on average, from £2.23 to £10.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.23 that is £1K to £2K a year per listing.
- Average price
- £4.23under the $15 to $100 sweet spot
- Price range
- £2.23–£10.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,474 within Cards & Card Stock. It carries 595 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,474in Cards & Card Stock
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 595per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Girlfriend Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Happy Birthday To My Amazing Girlfriend Greetings Card - Hand Finished with 3D Heart Embellishment - Includes Pink Envelope - Made in the UK
- Price
- £4.03
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago
Me To You Tatty Teddy Gorgeous Girlfriend 3D Keepsake Hololgraphic Birthday Greeting Card
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 2y ago
Otuuz Romantic Girlfriend Birthday Gifts Include Girlfriend Birthday Card Happy Keyring with White Envelop Key Ring for Girl Anniversary Event
- Price
- £7.10
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 3y ago
Elegant Birthday Card - Happy Birthday to My Favourite Person - 6 x 8 Inch - Made in UK - Includes Envelope - Blank Inside - Sustainable Materials
- Price
- £3.48
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 1y ago
Me To You Tatty Teddy Cute Birthday Card To My Beautiful Girlfriend Tatty Teddy Holding A Bouquet Of Flowers 15.2 X 22.8 cm - Official Collection
- Price
- £2.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Trending
90-day click momentum
Funny Hot Stuff Birthday Card for Husband Wife Boyfriend Girlfriend Fiancé | Blank Inside with Envelope | Humorous Greeting Card for Men & Women
- Price
- £3.47
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Me To You Tatty Teddy Cute Birthday Card To My Beautiful Girlfriend Tatty Teddy Holding A Bouquet Of Flowers 15.2 X 22.8 cm - Official Collection
- Price
- £2.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Musical Birthday Cards 3D Pop-up Daisy & Rose Paper Floral Bouquet Birthday Card with Lights Happy Birthday Card Gift for Women Girls Wife Mum Grandma Sister Girlfriend
- Price
- £10.56
- Rating
- 4.7/5
- Reviews
- 535
- Age
- 1y ago
Printperfect - Girlfriend Birthday Card - Happy Birthday Card - Loved You Yesterday Love You Still - I Love You Gifts For Him or Her - Sweet Birthday Cards For Girlfriend Partner For Her
- Price
- £3.58
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7mo ago
Rose Bouquet Pop-Up Card Handmade 3D Birthday Cards for Wife Girlfriend Romantic Wedding Anniversary Keepsake Gift for Her with Magic Envelope
- Price
- £8.36
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 4y ago
Newest
by launch dateMe To You Tatty Teddy Cute Birthday Card To My Beautiful Girlfriend Tatty Teddy Holding A Bouquet Of Flowers 15.2 X 22.8 cm - Official Collection
- Price
- £2.23
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Funny Hot Stuff Birthday Card for Husband Wife Boyfriend Girlfriend Fiancé | Blank Inside with Envelope | Humorous Greeting Card for Men & Women
- Price
- £3.47
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Printperfect - Girlfriend Birthday Card - Happy Birthday Card - Loved You Yesterday Love You Still - I Love You Gifts For Him or Her - Sweet Birthday Cards For Girlfriend Partner For Her
- Price
- £3.58
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7mo ago
Happy Birthday To My Amazing Girlfriend Greetings Card - Hand Finished with 3D Heart Embellishment - Includes Pink Envelope - Made in the UK
- Price
- £4.03
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago
Musical Birthday Cards 3D Pop-up Daisy & Rose Paper Floral Bouquet Birthday Card with Lights Happy Birthday Card Gift for Women Girls Wife Mum Grandma Sister Girlfriend
- Price
- £10.56
- Rating
- 4.7/5
- Reviews
- 535
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
37
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
31%
- Me To You19%
- PartiKraft14%
- Otuuz11%
- Printperfect10%
- Central 2310%
- Tamworth Cards6%
Demand
Girlfriend Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Girlfriend Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girlfriend birthday card69K/yr
- birthday card for girlfriend28K/yr
- birthday cards for girlfriend22K/yr
- birthday card girlfriend19K/yr
- happy birthday girlfriend card6K/yr
- girlfriend card4K/yr
Reviews and returns
What reviews say buyers love and hate about Girlfriend Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Little small
Smaller
SMALLER than the pictures
Pretty disappointed for the money
not worth money
Yes it is more expensive than a standard card
Smaller and poorer quality than expected
Rubbish product, DO NOT BUY
couldnt work the sound
the sound not really
I won't spend money in a card to give it all wrinkled
Love
Excellent quality
Good quality card
Good quality card also
Worth it
good price
Excellent value
Does everything as advertised
better than what I expected
Just as described
Excellent quality and lovely design
Good card design
Good imaginative ideas
Very large and colourful
the colours look nice
the colours are beautiful
Return
0.1% Return rate 43% Fixable by listing
Little small
Smaller
SMALLER than the pictures
Smaller and poorer quality than expected
Rubbish product, DO NOT BUY
It is very misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girlfriend Birthday Cards questions
Answered from the same tracked data.