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Girlfriend Birthday Cards

Maybe

An estimated 0.1% of orders come back. But prices span $2.23–$10.56, mostly outside the sweet spot, so Girlfriend Birthday Cards is a Maybe.

Flapen Score
50
50 / 100
Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 47
Market size
£71K/yr148K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
48%top-5 click share · 20 brands · 37 sellers

Flapen Score

Girlfriend Birthday Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Girlfriend Birthday Cards is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girlfriend Birthday Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girlfriend Birthday Cards 148K times last year and spent an estimated £71K. The top 5 brands take 63% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
11.4%
Market size, estimated
£71Ka year
Peak month
October1.3× the quietest month
Top search term
girlfriend birthday card69K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £2.23 to £10.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.23 that is £1K to £2K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£2.23–£10.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,474 within Cards & Card Stock. It carries 595 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,474in Cards & Card Stock
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
28

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Girlfriend Birthday Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

37

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 92%

Open market

31%

  • Me To You19%
  • PartiKraft14%
  • Otuuz11%
  • Printperfect10%
  • Central 2310%
  • Tamworth Cards6%

Demand

Girlfriend Birthday Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Girlfriend Birthday Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girlfriend birthday card69K/yr
  • birthday card for girlfriend28K/yr
  • birthday cards for girlfriend22K/yr
  • birthday card girlfriend19K/yr
  • happy birthday girlfriend card6K/yr
  • girlfriend card4K/yr

Reviews and returns

What reviews say buyers love and hate about Girlfriend Birthday Cards

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Little small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Girlfriend Birthday Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data