Gift Envelopes
MaybeReturns run at only 0.6% of orders. But prices span $2.28–$16.05, mostly outside the sweet spot, so Gift Envelopes is a Maybe.
- Flapen Score
- 51 / 100Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 4751
- Market size
- £38K/yr113K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 34%top-5 click share · 45 brands · 77 sellers
Flapen Score
Gift Envelopes against its category
The dotted line is the Stationery & Office Supplies average. Past it, Gift Envelopes is stronger. Inside it, weaker.
Market
The Gift Envelopes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gift Envelopes 113K times last year and spent an estimated £38K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £38Ka year
- Peak month
- December8.9× the quietest month
- Top search term
- gift envelope20K searches a year
02 · Price
A sale here is worth £5.93.
Listings sell for £5.93 on average, from £2.28 to £16.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £5.93 that is £0 to £593 a year per listing.
- Average price
- £5.93under the $15 to $100 sweet spot
- Price range
- £2.28–£16.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£593
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #151 within Envelopes & Mailing Supplies. It carries 317 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 98%
- Out of stock, average day
- 11.7%
- Average rank
- #151in Envelopes & Mailing Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 317per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Gift Envelopes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BINLINHONGO 5 Pcs Ribbon Bow Kraft Paper Envelope Thick Pearlescent Colour
- Price
- £3.67
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 1y ago

XFentech Pack of 15 Kraft Paper Envelopes with 15 Blank Cards - Small Heart Closure 10.5 x 7.5 cm Mini Envelopes for Thank You Invitation Birthday Cards
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 390
- Age
- 2y ago

BINLINHONGO 5 Pcs Ribbon Bow Kraft Paper Envelope Black Thick Envelopes
- Price
- £3.54
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 1y ago

50pcs Small Brown Envelopes Brown Little Kraft Paper Bags Self-Adhesive Seed Envelope Paper Self Seal Pocket Envelopes for Packing or Storing Small Item Seeds Cash Money Beads Coin(6x10cm)
- Price
- £3.31
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 3y ago

Small Gift Card Envelopes - 18 Pcs Vintage Brown Money Envelopes for Cash Seed and Vouchers
- Price
- £3.56
- Rating
- 4.0/5
- Reviews
- 69
- Age
- 4y ago
Trending
90-day click momentum
ZTXPRO Self-Sealing Green Kraft Paper Envelope with Ribbon Closure
- Price
- £3.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

10 Pcs Money Envelopes with Ribbons Money Wallets for Cash Gifts Vintage Kraft Paper for Christmas Invitations Greeting Thanksgiving Newyear Valentines Day
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 6mo ago

Aidi Brown Envelopes 30PCS Wage Envelopes for Money and Seeds Packing and Storing (6x10cm)
- Price
- £2.92
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 3y ago

Gold Glitter Envelope Luxury Custom Made. Thick 300gsm Sparkly Money & Voucher Holder 22cm x 10.5cm Gift Card Envelope for Weddings Birthdays Christmas & Special Events. Pack of 1
- Price
- £4.00
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 5mo ago

6 Clear Money Pouch Wallets with Zipper Matte Finish Waterproof Multi-Purpose Cash Envelopes - 21.5 * 10.5 cm
- Price
- £6.08
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
Gold Glitter Envelope Luxury Custom Made. Thick 300gsm Sparkly Money & Voucher Holder 22cm x 10.5cm Gift Card Envelope for Weddings Birthdays Christmas & Special Events. Pack of 1
- Price
- £4.00
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 5mo ago

10 Pcs Money Envelopes with Ribbons Money Wallets for Cash Gifts Vintage Kraft Paper for Christmas Invitations Greeting Thanksgiving Newyear Valentines Day
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 6mo ago

12 Pcs Money Envelopes Pearl Paper Envelope with Ribbon for Invitations Greeting Cards Anniversaries Birthdays Thanksgiving Day Arts
- Price
- £4.16
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 8mo ago

129Pcs Money Envelopes 2.2x3.5inch Brown Small Envelopes Mini Coin Envelop Set for Storing Wages Notes Beads Coins Stamps or the Other Small Items
- Price
- £6.06
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 9mo ago

ZTXPRO Self-Sealing Green Kraft Paper Envelope with Ribbon Closure
- Price
- £3.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
77
Top-5 brand share
40%
Top 20: 77%
Top-5 click share
34%
Top 20: 70%
Open market
56%
- BINLINHONGO18%
- XFentech7%
- Rowwait6%
- yeestone5%
- Chiltern Wove5%
- Mr. Pen4%
Demand
Gift Envelopes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Search terms
Top Gift Envelopes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gift envelope20K/yr
- cash envelopes17K/yr
- gift card envelopes26K/yr
- gift envelopes27K/yr
- money envelopes for cash8K/yr
- gift voucher envelopes14K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Envelopes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small
Bigger than l thought
The size was disappointing
Maybe a tad expensive
Expensive
didn't stick well
Envelope dosnt stick
The glue isn't strong enough to hold the flap down
Poor quality
Quality is poor
Very poor quality
Impossible to use now
So not useable
those like myself who have arthritis in my hands find this tricky
Love
Lovely money wallets good quality
Excellent quality
the card is very good quality
Good value
Value for money
great value for money
Good size
Great size for popping some cash in
Excellent right size to put in handbag to give
The colours are bright
Really good quality and lovely colours
Nice assortment of colours
As advertised
Exactly what I needed
As described
Return
0.6% Return rate 91% Fixable by listing
small
Bigger than l thought
The size was disappointing
Wrong portray of images
Wrong size portrayed in photos
Misleading product photos
Poor quality
Quality is poor
Very poor quality
didn't stick well
Envelope dosnt stick
The glue isn't strong enough to hold the flap down
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Envelopes questions
Answered from the same tracked data.









