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Gift Envelopes

Maybe

An estimated 0.6% of orders come back. But prices span $2.28–$16.05, mostly outside the sweet spot, so Gift Envelopes is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£38K/yr113K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
34%top-5 click share · 45 brands · 77 sellers

Flapen Score

Gift Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gift Envelopes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Envelopes 113K times last year and spent an estimated £38K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
5.7%
Market size, estimated
£38Ka year
Peak month
December8.9× the quietest month
Top search term
gift envelope20K searches a year

02 · Price

A sale here is worth £5.93.

Listings sell for £5.93 on average, from £2.28 to £16.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £5.93 that is £0 to £593 a year per listing.

Average price
£5.93under the $15 to $100 sweet spot
Price range
£2.28–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£593
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #151 within Envelopes & Mailing Supplies. It carries 317 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
11.7%
Average rank
#151in Envelopes & Mailing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
52

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Gift Envelopes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

77

Est. top-5 brand share

40%

Top 20: 77%

Est. top-5 click share

34%

Top 20: 70%

Open market

56%

  • BINLINHONGO18%
  • XFentech7%
  • Rowwait6%
  • yeestone5%
  • Chiltern Wove5%
  • Mr. Pen4%

Demand

Gift Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Gift Envelopes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gift envelope20K/yr
  • cash envelopes17K/yr
  • gift card envelopes26K/yr
  • gift envelopes27K/yr
  • money envelopes for cash8K/yr
  • gift voucher envelopes14K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Envelopes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Size-Overall”
0.6%of orders come back
“small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gift Envelopes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data