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Gift Envelopes

Maybe

Returns run at only 0.6% of orders. But prices span $2.28–$16.05, mostly outside the sweet spot, so Gift Envelopes is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£38K/yr113K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
34%top-5 click share · 45 brands · 77 sellers

Flapen Score

Gift Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gift Envelopes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Envelopes 113K times last year and spent an estimated £38K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
5.7%
Market size, estimated
£38Ka year
Peak month
December8.9× the quietest month
Top search term
gift envelope20K searches a year

02 · Price

A sale here is worth £5.93.

Listings sell for £5.93 on average, from £2.28 to £16.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £5.93 that is £0 to £593 a year per listing.

Average price
£5.93under the $15 to $100 sweet spot
Price range
£2.28–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£593
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #151 within Envelopes & Mailing Supplies. It carries 317 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
11.7%
Average rank
#151in Envelopes & Mailing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Gift Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

77

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

34%

Top 20: 70%

Open market

56%

  • BINLINHONGO18%
  • XFentech7%
  • Rowwait6%
  • yeestone5%
  • Chiltern Wove5%
  • Mr. Pen4%

Demand

Gift Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Gift Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift envelope20K/yr
  • cash envelopes17K/yr
  • gift card envelopes26K/yr
  • gift envelopes27K/yr
  • money envelopes for cash8K/yr
  • gift voucher envelopes14K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.21

small

Bigger than l thought

The size was disappointing

Value For Money10%+1.39

Maybe a tad expensive

Expensive

Adhesion/Stickiness7%−0.03

didn't stick well

Envelope dosnt stick

The glue isn't strong enough to hold the flap down

Quality-Overall6%+1.73

Poor quality

Quality is poor

Very poor quality

Ease Of Use6%

Impossible to use now

So not useable

those like myself who have arthritis in my hands find this tricky

Love

Quality-Overall32%+1.73

Lovely money wallets good quality

Excellent quality

the card is very good quality

Value For Money11%+1.39

Good value

Value for money

great value for money

Size-Overall10%−0.21

Good size

Great size for popping some cash in

Excellent right size to put in handbag to give

Color8%+0.69

The colours are bright

Really good quality and lovely colours

Nice assortment of colours

Advertised Vs Actual Product8%−0.01

As advertised

Exactly what I needed

As described

Return

0.6% Return rate 91% Fixable by listing

Size-Overall82%▅▆█▇▇▇

small

Bigger than l thought

The size was disappointing

Color4%▁▆▁█▂▄
Advertised Vs Actual Product3%█▂▂▃▂▃

Wrong portray of images

Wrong size portrayed in photos

Misleading product photos

Quality-Overall3%█▃▂▁▂▂

Poor quality

Quality is poor

Very poor quality

Adhesion/Stickiness2%▁█▁▁▂▂

didn't stick well

Envelope dosnt stick

The glue isn't strong enough to hold the flap down

FAQ

Common Gift Envelopes questions

Answered from the same tracked data.