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Gift Card Box

Fail

Prices span $2.90–$9.38, mostly outside the sweet spot, so Gift Card Box is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£14K/yr68K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
54%top-5 click share · 17 brands · 28 sellers

Flapen Score

Gift Card Box against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gift Card Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Card Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Card Box 68K times last year and spent an estimated £14K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
3.7%
Market size, estimated
£14Ka year
Peak month
December19.2× the quietest month
Top search term
gift card box29K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £2.90 to £9.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.71 that is £0 to £571 a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£2.90–£9.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£571
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #257 within Envelopes & Mailing Supplies. It carries 134 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
38.0%
Average rank
#257in Envelopes & Mailing Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Gift Card Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£720£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

31%

  • BINLINHONGO32%
  • Packaging World11%
  • lvzhen8%
  • UK Greetings8%
  • ZJHiome5%
  • Stella Crafts5%

Demand

Gift Card Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.2×

Search terms

Top Gift Card Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift card box29K/yr
  • gift card boxes for giftcard9K/yr
  • gift voucher box10K/yr
  • voucher gift box9K/yr
  • gift boxes for vouchers6K/yr
  • gift card boxes6K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Card Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+0.82

the ribbon is not very nice

they looked a little cheaper than I had hoped

Instructions/User Manual/Troubleshooting13%−0.09

NO INSTRUCTIONS

Durability13%−0.09

It broke upon trying to take it out of the plastic packet

It did break after one use

Functionality-Overall13%−0.09

Did not work very well

Material Quality13%−0.09

Poor materials mine arrived squashed

Love

Quality-Overall32%+0.82

Lovely quality box

Amazing quality

The quality is also very good

Gifting Purpose24%+1.56

Good for gift vouchers or money

Great little gift box

Nice gift

Fun/Entertainment Experience8%+0.66

GREAT FUN

Well made, good fun

Well made good fun

Size-Overall5%+0.52

Perfect size a5

Really happy with the size of it too

Thickness4%+0.14

The envelopes are of decent thickness

its a good thick card

They are both well made from thick, robust card and add a touch of elegance to any gift

Return

0.7% Return rate 82% Fixable by listing

Size-Overall74%▇█▆▇▆▆

The box itself is quite small at 7 x 9cm

Assembly/Installation4%▇▁▁▃█▁
Functionality-Overall3%▁▁▄▁▁█

Did not work very well

Color3%▁▁▇█▁▁
Defective Material/Parts3%▁▁▅█▁▁

FAQ

Common Gift Card Box questions

Answered from the same tracked data.