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Gift Card Box

Fail

Prices span $2.90–$9.38, mostly outside the sweet spot, so Gift Card Box is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£14K/yr68K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
54%top-5 click share · 17 brands · 28 sellers

Flapen Score

Gift Card Box against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gift Card Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Card Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Card Box 68K times last year and spent an estimated £14K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
3.7%
Market size, estimated
£14Ka year
Peak month
December19.2× the quietest month
Top search term
gift card box29K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £2.90 to £9.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £5.71 that is £0 to £571 a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£2.90–£9.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£571
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #257 within Envelopes & Mailing Supplies. It carries 134 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
38.0%
Average rank
#257in Envelopes & Mailing Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Gift Card Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£720£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

28

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 99%

Open market

31%

  • BINLINHONGO32%
  • Packaging World11%
  • lvzhen8%
  • UK Greetings8%
  • ZJHiome5%
  • Stella Crafts5%

Demand

Gift Card Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.2×

Search terms

Top Gift Card Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gift card box29K/yr
  • gift card boxes for giftcard9K/yr
  • gift voucher box10K/yr
  • voucher gift box9K/yr
  • gift boxes for vouchers6K/yr
  • gift card boxes6K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Card Box

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“the ribbon is not very nice”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gift Card Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data