Gift Box
MaybeReturns run at only 1.2% of orders. But prices span $2.90–$16.61, mostly outside the sweet spot, so Gift Box is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £380K/yr2.4M searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 30%top-5 click share · 33 brands · 37 sellers
Flapen Score
Gift Box against its category
The dotted line is the Stationery & Office Supplies average. Past it, Gift Box is stronger. Inside it, weaker.
Market
The Gift Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gift Box 2.4M times last year and spent an estimated £380K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £380Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- gift box909K searches a year
02 · Price
A sale here is worth £7.01.
Listings sell for £7.01 on average, from £2.90 to £16.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £7.01 that is £2K to £4K a year per listing.
- Average price
- £7.01under the $15 to $100 sweet spot
- Price range
- £2.90–£16.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #49 within Envelopes & Mailing Supplies. It carries 503 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 94%
- Out of stock, average day
- 11.8%
- Average rank
- #49in Envelopes & Mailing Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 503per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Gift Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Tekhoho White Large Gift Box 33.5x27x12.5 cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining
- Price
- £10.52
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 4y ago

Tekhoho White Gift Box 22x22x10cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 4y ago

Pink Gift Box Gift Box with Lid 25x18.5x8.8cm with Lids & Ribbon
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago

White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago
Trending
90-day click momentum
RUIXUE White Gift Box 22x16x8 cm Gift Boxes with Lids Greeting Cards and Shredded Paper Gift Boxes for Presents Suitable for Gift Wrapping Birthday Wedding Christmas
- Price
- £5.16
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago

Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

1 Pack Gift Boxes 24 x 15 x 7.6 cm Gift Boxes for Presents with Lids Magnetic Closure Rectangle Collapsible for Groomsman Proposal Box Wedding Christmas Halloween Birthday Gift (Green)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago

Pink Gift Box Gift Box with Lid 25x18.5x8.8cm with Lids & Ribbon
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago
Newest
by launch date
White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago

Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Green)
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Luxury A5 Gift Boxes White L23cm x W17cm x H7cm Magnetic Closure with Changeable Ribbon Perfect for Various Occasions (Pale pink)
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago

LDPackagingmall Luxury A4 Size White Folding Magnetic Closure Gift Box with Changeable Ribbon - L31cm x W22cm x H10cm (White)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
37
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
30%
Top 20: 68%
Open market
46%
- Tekhoho14%
- ZJHiome13%
- ZWQLZG11%
- REECAGO7%
- HONGCI5%
- lvzhen5%
Demand
Gift Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Gift Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gift box909K/yr
- gift boxes for presents324K/yr
- gift boxes290K/yr
- small gift box184K/yr
- gift boxes with lids152K/yr
- large gift box120K/yr
- birthday box51K/yr
- gift box large50K/yr
- gift box small47K/yr
- birthday gift box29K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the lid wouldnt fit
it was a bit bigger than I thought
Smaller than expected
Nice gift box ruined by lack of attention in quality control
Poor Quality
Overall, the product is overpriced for the quality received
Looks expensive
Pricing could be better
Overpriced
The box is advertised as a gift hamper box, yet the filler provided would barely fill the palm of one hand and is nowhere near enough to support or present the contents properly
Misleading images suggest ribbons are included but they're not
Item not as described
This has been quite distressing actually because we bought this as a gift for somebody who had just suffered a loss
Pointless gift box as doesnt even come with the ribbon
Love
Amazing quality
Great quality box
Lovely quality box
Perfect gift box
Great for gifting
Excellent ideal gift
It's super sturdy
Nice sturdy box
the bags are really sturdy too
Worth the money
Great value for money
Good price
Easy to assemble
easy to put together
Easy to set up
Return
1.2% Return rate 90% Fixable by listing
the lid wouldnt fit
it was a bit bigger than I thought
Smaller than expected
Nice gift box ruined by lack of attention in quality control
Poor Quality
Overall, the product is overpriced for the quality received
the adhesive strips on the sides didn't work at all
the glue did not hold it together
The sticky adhesive isnt sticky enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Box questions
Answered from the same tracked data.









