Gift Box
MaybeAn estimated 1.2% of orders come back. But prices span $2.90–$16.61, mostly outside the sweet spot, so Gift Box is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £380K/yr2.4M searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 30%top-5 click share · 33 brands · 37 sellers
Flapen Score
Gift Box against its category
The dotted line is the Stationery & Office Supplies average. Past it, Gift Box is stronger. Inside it, weaker.
Market
The Gift Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gift Box 2.4M times last year and spent an estimated £380K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £380Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- gift box909K searches a year
02 · Price
A sale here is worth £7.01.
Listings sell for £7.01 on average, from £2.90 to £16.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £7.01 that is £2K to £4K a year per listing.
- Average price
- £7.01under the $15 to $100 sweet spot
- Price range
- £2.90–£16.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #49 within Envelopes & Mailing Supplies. It carries 503 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 94%
- Out of stock, average day
- 11.8%
- Average rank
- #49in Envelopes & Mailing Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 503per listing
- Listings tracked
- 68
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Gift Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Tekhoho White Large Gift Box 33.5x27x12.5 cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining
- Price
- £10.52
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 4y ago

Tekhoho White Gift Box 22x22x10cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 4y ago

Pink Gift Box Gift Box with Lid 25x18.5x8.8cm with Lids & Ribbon
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago

White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago
Trending
estimated 90-day click momentum
RUIXUE White Gift Box 22x16x8 cm Gift Boxes with Lids Greeting Cards and Shredded Paper Gift Boxes for Presents Suitable for Gift Wrapping Birthday Wedding Christmas
- Price
- £5.16
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago

White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago

Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

1 Pack Gift Boxes 24 x 15 x 7.6 cm Gift Boxes for Presents with Lids Magnetic Closure Rectangle Collapsible for Groomsman Proposal Box Wedding Christmas Halloween Birthday Gift (Green)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago

Pink Gift Box Gift Box with Lid 25x18.5x8.8cm with Lids & Ribbon
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago
Newest
by launch date
White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago

Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Green)
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Luxury A5 Gift Boxes White L23cm x W17cm x H7cm Magnetic Closure with Changeable Ribbon Perfect for Various Occasions (Pale pink)
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago

LDPackagingmall Luxury A4 Size White Folding Magnetic Closure Gift Box with Changeable Ribbon - L31cm x W22cm x H10cm (White)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
33 falling
Sellers
37
Est. top-5 brand share
49%
Top 20: 93%
Est. top-5 click share
30%
Top 20: 68%
Open market
46%
- Tekhoho14%
- ZJHiome13%
- ZWQLZG11%
- REECAGO7%
- HONGCI5%
- lvzhen5%
Demand
Gift Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Gift Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gift box909K/yr
- gift boxes for presents324K/yr
- gift boxes290K/yr
- small gift box184K/yr
- gift boxes with lids152K/yr
- large gift box120K/yr
- birthday box51K/yr
- gift box large50K/yr
- gift box small47K/yr
- birthday gift box29K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Box
We read the reviews and the return reasons for every product selling here.
“the lid wouldnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









