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Gift Box

Maybe

Returns run at only 1.2% of orders. But prices span $2.90–$16.61, mostly outside the sweet spot, so Gift Box is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£380K/yr2.4M searches / yr
90-day growth
-7.1%search demand this quarter
Competition
30%top-5 click share · 33 brands · 37 sellers

Flapen Score

Gift Box against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gift Box is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Box 2.4M times last year and spent an estimated £380K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
2.2%
Market size, estimated
£380Ka year
Peak month
December4.9× the quietest month
Top search term
gift box909K searches a year

02 · Price

A sale here is worth £7.01.

Listings sell for £7.01 on average, from £2.90 to £16.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £7.01 that is £2K to £4K a year per listing.

Average price
£7.01under the $15 to $100 sweet spot
Price range
£2.90–£16.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #49 within Envelopes & Mailing Supplies. It carries 503 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
94%
Out of stock, average day
11.8%
Average rank
#49in Envelopes & Mailing Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
503per listing
Listings tracked
68

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

37

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

30%

Top 20: 68%

Open market

46%

  • Tekhoho14%
  • ZJHiome13%
  • ZWQLZG11%
  • REECAGO7%
  • HONGCI5%
  • lvzhen5%

Demand

Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift box909K/yr
  • gift boxes for presents324K/yr
  • gift boxes290K/yr
  • small gift box184K/yr
  • gift boxes with lids152K/yr
  • large gift box120K/yr
  • birthday box51K/yr
  • gift box large50K/yr
  • gift box small47K/yr
  • birthday gift box29K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.22

the lid wouldnt fit

it was a bit bigger than I thought

Smaller than expected

Quality-Overall15%+1.40

Nice gift box ruined by lack of attention in quality control

Poor Quality

Overall, the product is overpriced for the quality received

Value For Money9%+0.48

Looks expensive

Pricing could be better

Overpriced

Advertised Vs Actual Product6%−0.05

The box is advertised as a gift hamper box, yet the filler provided would barely fill the palm of one hand and is nowhere near enough to support or present the contents properly

Misleading images suggest ribbons are included but they're not

Item not as described

Gifting Purpose3%+1.46

This has been quite distressing actually because we bought this as a gift for somebody who had just suffered a loss

Pointless gift box as doesnt even come with the ribbon

Love

Quality-Overall30%+1.40

Amazing quality

Great quality box

Lovely quality box

Gifting Purpose17%+1.46

Perfect gift box

Great for gifting

Excellent ideal gift

Strength10%+0.52

It's super sturdy

Nice sturdy box

the bags are really sturdy too

Value For Money10%+0.48

Worth the money

Great value for money

Good price

Assembly/Installation8%+0.28

Easy to assemble

easy to put together

Easy to set up

Return

1.2% Return rate 90% Fixable by listing

Size-Overall83%██▇███

the lid wouldnt fit

it was a bit bigger than I thought

Smaller than expected

Quality-Overall3%▂█▆▇▆▄

Nice gift box ruined by lack of attention in quality control

Poor Quality

Overall, the product is overpriced for the quality received

Color2%▁▅█▇▅▃
Strength2%█▂▆▃▁▆
Adhesion/Stickiness2%▄▁█▃▄▂

the adhesive strips on the sides didn't work at all

the glue did not hold it together

The sticky adhesive isnt sticky enough

FAQ

Common Gift Box questions

Answered from the same tracked data.