Gift Box
Gift Box shows low returns (1.2%), but prices mostly outside the sweet spot ($2.90–$16.61) keeps it on the watch list.
Flapen Score
Is Gift Box profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gift Box is a £380K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Gift Box: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.1% over the last 90 days and 2.2% of searches end in a purchase.
£380K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 68 products
Top Gift Box products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
Tekhoho White Large Gift Box 33.5x27x12.5 cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining
- Price
- £10.52
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 4y ago
Tekhoho White Gift Box 22x22x10cm Premium Present Box with Magnetic Lid and Ribbon for Holidays Wedding Birthday Gift Packaging Plaid Lining
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 2,775
- Age
- 4y ago
Pink Gift Box Gift Box with Lid 25x18.5x8.8cm with Lids & Ribbon
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago
White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago
Trending
90-day click momentum
RUIXUE White Gift Box 22x16x8 cm Gift Boxes with Lids Greeting Cards and Shredded Paper Gift Boxes for Presents Suitable for Gift Wrapping Birthday Wedding Christmas
- Price
- £5.16
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
White Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago
Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
1 Pack Gift Boxes 24 x 15 x 7.6 cm Gift Boxes for Presents with Lids Magnetic Closure Rectangle Collapsible for Groomsman Proposal Box Wedding Christmas Halloween Birthday Gift (Green)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago
Pink Gift Box Gift Box with Lid 25x18.5x8.8cm with Lids & Ribbon
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago
Newest
by launch dateWhite Gift Box with Lid 25x18x9cm Medium/Large Luxury Gift Boxes for Presents Cardboard Empty Gift Box for Birthday Wedding Christmas Valentines Present Box for Girls Her Women with Ribbon
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 10mo ago
Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Pink)
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
Large Gifts Boxes with Magnetic Lids Dots Gift Box for Kids Men Women Birthday Wedding Anniversary Contains Card Ribbon Filler (Green)
- Price
- £5.29
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
Luxury A5 Gift Boxes White L23cm x W17cm x H7cm Magnetic Closure with Changeable Ribbon Perfect for Various Occasions (Pale pink)
- Price
- £2.90
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1y ago
LDPackagingmall Luxury A4 Size White Folding Magnetic Closure Gift Box with Changeable Ribbon - L31cm x W22cm x H10cm (White)
- Price
- £3.88
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
33 falling
Sellers
37
Top-5 brand share
49%
Top 20: 93%
Top-5 click share
30%
Top 20: 68%
Open market
46%
- Tekhoho14%
- ZJHiome13%
- ZWQLZG11%
- REECAGO7%
- HONGCI5%
- lvzhen5%
Gift Box demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Top Gift Box search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gift box909K/yr
- gift boxes for presents324K/yr
- gift boxes290K/yr
- small gift box184K/yr
- gift boxes with lids152K/yr
- large gift box120K/yr
- birthday box51K/yr
- gift box large50K/yr
- gift box small47K/yr
- birthday gift box29K/yr
What reviews say buyers love and hate about Gift Box
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Amazing quality”
“Perfect gift box”
“It's super sturdy”
“Worth the money”
“Easy to assemble”
What buyers complain about
72% of reviews“the lid wouldnt fit”
“Nice gift box ruined by lack of attention in quality control”
“Looks expensive”
“The box is advertised as a gift hamper box, yet the filler provided would barely fill the palm of one hand and is nowhere near enough to support or present the contents properly”
“This has been quite distressing actually because we bought this as a gift for somebody who had just suffered a loss”
Gift Box return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
90%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gift Box questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
