Gel Pens

Shoppers searched for this 864K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months

864K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

5.9%

Market size, estimated

£448Ka year

Peak month

December1.8× the quietest month

Top search term

gel pens451K searches a year

Listings sell for £8.73 on average, from £2.05 to £24.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £8.73 that is £7K to £9K a year per listing.

Average price

£8.73under the $15 to $100 sweet spot

Price range

£2.05–£24.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£7K–£9K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #98 within Pens, Pencils & Writing Supplies. It carries 3,366 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#98in Pens, Pencils & Writing Supplies

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,366per listing

Listings tracked

46

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months