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Funny Birthday Cards for Men

Maybe

Returns run at only 0.1% of orders. But prices span $2.41–$10.63, mostly outside the sweet spot, so Funny Birthday Cards for Men is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£97K/yr348K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
29%top-5 click share · 32 brands · 57 sellers

Flapen Score

Funny Birthday Cards for Men against its category

The dotted line is the Stationery & Office Supplies average. Past it, Funny Birthday Cards for Men is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Birthday Cards for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Funny Birthday Cards for Men 348K times last year and spent an estimated £97K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
8.1%
Market size, estimated
£97Ka year
Peak month
September1.7× the quietest month
Top search term
rude birthday cards for men70K searches a year

02 · Price

A sale here is worth £3.46.

Listings sell for £3.46 on average, from £2.41 to £10.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £3.46 that is £346 to £865 a year per listing.

Average price
£3.46under the $15 to $100 sweet spot
Price range
£2.41–£10.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£346–£865
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,813 within Cards & Card Stock. It carries 280 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
99%
Out of stock, average day
2.9%
Average rank
#1,813in Cards & Card Stock
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
280per listing
Listings tracked
75

04 · Newcomers

Amazon counts 4 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Funny Birthday Cards for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

57

Top-5 brand share

67%

Top 20: 92%

Top-5 click share

29%

Top 20: 61%

Open market

30%

  • LimaLima36%
  • Paperlink10%
  • Emotional Rescue10%
  • Old English Company6%
  • Central 234%
  • Stuff43%

Demand

Funny Birthday Cards for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Funny Birthday Cards for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rude birthday cards for men70K/yr
  • humorous birthday cards for men41K/yr
  • birthday cards for men humour23K/yr
  • birthday card funny for man12K/yr
  • male friend birthday card16K/yr
  • funny male birthday cards18K/yr
  • birthday cards for men funny18K/yr
  • mens funny birthday card17K/yr
  • funny birthday card for men12K/yr
  • funny cards for men17K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Birthday Cards for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.06

Didnt fit in the envelope

Its a smaller card than normal

Not very big

Quality-Overall17%+2.49

Poor quality card was used

Medium quality

Awful quality

Value For Money14%−0.03

I thought expensive

on the expensive side

Expensive

Strength7%

the card was a little bent

but the card was flimsy

Defective Material/Parts4%−0.03

Item faulty

Love

Quality-Overall38%+2.49

Good quality cards

Good quality card

Fabulous quality

Fun/Entertainment Experience21%+1.65

Fun card

Fun

Fun card

Value For Money17%−0.03

Value for money

Excellent value

Good price

Advertised Vs Actual Product7%+0.20

As advertised and good quality

As described

As pictured

Size-Overall7%−0.06

Good size

It is a good size with quality presentation

Nice size and suitable for older adults

Return

0.1% Return rate 44% Fixable by listing

Size-Overall34%▁▆▁█▁█

Didnt fit in the envelope

Its a smaller card than normal

Not very big

Quality-Overall16%▁▆█▃▁▁

Poor quality card was used

Medium quality

Awful quality

Leak-Proof13%▁▁▁▆█▁
Defective Material/Parts6%▁▁▁▁█▁

Item faulty

Fun/Entertainment Experience6%▁█▁▁▁▁

FAQ

Common Funny Birthday Cards for Men questions

Answered from the same tracked data.