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Frixion Pens Blue

Fail

The top 5 brands take 100% of clicks, so Frixion Pens Blue is a Fail.

Flapen Score
29
29 / 100
Ranks 777 of 835 Stationery & Office Supplies niches · −18 vs the category median of 47
Market size
£18K/yr27K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
84%top-5 click share · 4 brands · 52 sellers

Flapen Score

Frixion Pens Blue against its category

The dotted line is the Stationery & Office Supplies average. Past it, Frixion Pens Blue is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frixion Pens Blue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frixion Pens Blue 27K times last year and spent an estimated £18K. All 4 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
9.8%
Market size, estimated
£18Ka year
Peak month
September3.3× the quietest month
Top search term
friction pen blue12K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £5.07 to £8.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.77 that is £2K to £3K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£5.07–£8.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #79 within Pens, Pencils & Writing Supplies. It carries 6,016 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#79in Pens, Pencils & Writing Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,016per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Frixion Pens Blue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

52

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • PILOT79%
  • Artbiu17%
  • ForestM2%
  • AYGORI2%

Demand

Frixion Pens Blue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Frixion Pens Blue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • friction pen blue12K/yr
  • frixion pens blue5K/yr
  • blue frixion pens4K/yr
  • pilot frixion erasable pens blue4K/yr
  • blue friction pen2K/yr

Reviews and returns

What reviews say buyers love and hate about Frixion Pens Blue

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Writing Experience”
16%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Awful pens”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Frixion Pens Blue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data