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Frixion Pens Blue

Fail

The top 5 brands take 100% of clicks, so Frixion Pens Blue is a Fail.

Flapen Score
29
29 / 100
Ranks 777 of 835 Stationery & Office Supplies niches · −18 vs the category median of 47
Market size
£18K/yr27K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
84%top-5 click share · 4 brands · 52 sellers

Flapen Score

Frixion Pens Blue against its category

The dotted line is the Stationery & Office Supplies average. Past it, Frixion Pens Blue is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frixion Pens Blue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frixion Pens Blue 27K times last year and spent an estimated £18K. All 4 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
9.8%
Market size, estimated
£18Ka year
Peak month
September3.3× the quietest month
Top search term
friction pen blue12K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £5.07 to £8.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.77 that is £2K to £3K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£5.07–£8.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #79 within Pens, Pencils & Writing Supplies. It carries 6,016 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#79in Pens, Pencils & Writing Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,016per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Frixion Pens Blue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • PILOT79%
  • Artbiu17%
  • ForestM2%
  • AYGORI2%

Demand

Frixion Pens Blue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Frixion Pens Blue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friction pen blue12K/yr
  • frixion pens blue5K/yr
  • blue frixion pens4K/yr
  • pilot frixion erasable pens blue4K/yr
  • blue friction pen2K/yr

Reviews and returns

What reviews say buyers love and hate about Frixion Pens Blue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.02

Awful pens

Poor quality

Expensive and poor quality - have to buy as the school insists that my sons use them

Ink Leakage13%−0.09

The ink runs out very quickly

Bad it ran out of ink

Erasability11%0.00

Moreover, the quality of the eraser is poor and tends to be aggressive on the paper

they are not good to erase

Avoid Useless Erasers

Writing Experience10%+1.31

Most of the pens were not writing clearly

when I have had to discard 3 of the pens which wrote very thinly

Functionality-Overall9%−0.06

Dont work

Over half of them don't work

still not working

Love

Writing Experience23%+1.31

makes my writing look good

Nice smooth writing too

Happy writer

Erasability17%0.00

nice that you can erase

Lovely pens with eraser

Great pens and the erasing works perfectly

Quality-Overall15%−0.02

Brilliant pens

Excellent product

Perfect quality

Value For Money10%+1.22

Great value

good option for the price

Worth every penny

Pen/Pencil Quality8%+0.78

Excellent pens

These pens are great

Pens work really well

Return

0.3% Return rate 17% Fixable by listing

Functionality-Overall17%▁█▁▃▆▆

Dont work

Over half of them don't work

still not working

Quality-Overall14%▁▇█▅▁▄

Awful pens

Poor quality

Expensive and poor quality - have to buy as the school insists that my sons use them

Color11%▁▃▁▅█▂
Writing Experience8%▁█▃▂▁▅

Most of the pens were not writing clearly

when I have had to discard 3 of the pens which wrote very thinly

Erasability7%▁▁█▁▆▁

Moreover, the quality of the eraser is poor and tends to be aggressive on the paper

they are not good to erase

Avoid Useless Erasers

FAQ

Common Frixion Pens Blue questions

Answered from the same tracked data.