How competitive is the Frixion Pens Blue niche on Amazon United Kingdom?

4 brands and 52 sellers compete in Frixion Pens Blue on Amazon United Kingdom. The top 5 Frixion Pens Blue products take 84% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Frixion Pens Blue?

Frixion Pens Blue buyers on Amazon United Kingdom complain most about Quality-Overall, Ink Leakage, Erasability, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Frixion Pens Blue niche?

Frixion Pens Blue sells for £6.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.07–£8.97. The average incumbent carries 6,016 reviews — the moat a new listing must climb.

Frixion Pens Blue

brand-locked demand (top 5 brands take 100% of clicks) — Frixion Pens Blue doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Frixion Pens Blue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frixion Pens Blue is a £18K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 29/100.

Frixion Pens Blue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.6% over the last 90 days and 9.8% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr6K

Search volume / yr-37.6%27K

Conversion rate9.8%

Avg price£6.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 52

Top-5 product click share84%

Open market0%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Frixion Pens Blue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PILOT - FriXion Ball Erasable Pen - 0.7mm Tip Rollerball - 6 x Blue Pens

Price: £8.35
Rating: 4.7/5
Reviews: 959
Age: 7y ago

Artbiu 8 Erasable Pens Blue - Rub Out Pens Erasable Gel Pens with Rubbers on the End Cool Friction Pen with Eraser Ballpoint Writing Pen that Rub Out Stationary Office Back to School Supplies

Price: £5.46
Rating: 4.1/5
Reviews: 1,445
Age: 3y ago

PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue

Price: £5.07
Rating: 4.6/5
Reviews: 5,959
Age: 1y ago

PILOT - FriXion Ball Erasable Pen - Medium 0.7mm Tip Rollerball - 5 x Blue Pens

Price: £7.99
Rating: 4.6/5
Reviews: 19,279
Age: 8y ago

PILOT - FriXion Ball Clicker Erasable Rollerball Pen - Medium 0.7mm Tip - 5 x Blue

Price: £8.60
Rating: 4.6/5
Reviews: 11,103
Age: 8y ago

Newest

by launch date

8 Blue Friction Pens Erasable Pens Blue Ink for Daily Writing Clear Note-Taking General Use Rub out Pens with Rubbers on the End eraser pen Portable Practical Stationery for School Home Office

Price: £5.50
Rating: 3.6/5
Reviews: 35
Age: 9mo ago

ForestM 10pcs Blue Friction Pens - 0.7mm Erasable Gel Pens with Eraser on End Ideal for Kids & Adults School Office Work Paperwork Stationery Supplies

Price: £5.59
Rating: 4.1/5
Reviews: 138
Age: 1y ago

PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue

Price: £5.07
Rating: 4.6/5
Reviews: 5,959
Age: 1y ago

PILOT - FriXion Ball Clicker Erasable Pen Set - Medium 0.7mm Tip Rollerball - 1 x Blue Pen 3 x Blue Refills

Price: £5.81
Rating: 4.7/5
Reviews: 1,471
Age: 2y ago

PILOT Frixion Clicker - Retractable Erasable Gel Ink Pens - Blue Ink - Medium 0.7mm Nib - Blister Pack of 2 + 6 Bonus Refills

Price: £8.97
Rating: 4.7/5
Reviews: 341
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

PILOT79%
Artbiu17%
ForestM2%
AYGORI2%

Frixion Pens Blue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR9.8%Products11Brands4Top 5 Brands100%OOS Rate0.9%Rating4.5★Reviews6,016Avg BSR#79

Peak months: Sep, Nov · busiest ÷ quietest = 3.3×

Top Frixion Pens Blue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

friction pen blue12K/yr -2.9%17.1% conv.
frixion pens blue5K/yr -59.7%17.1% conv.
blue frixion pens4K/yr -43.7%24.5% conv.
pilot frixion erasable pens blue4K/yr -68.2%16.2% conv.
blue friction pen2K/yr -43.2%15.7% conv.

What reviews say buyers love and hate about Frixion Pens Blue

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Writing Experience23%

“makes my writing look good”

Erasability17%

“nice that you can erase”

Quality-Overall15%

“Brilliant pens”

Value For Money10%

“Great value”

Pen/Pencil Quality8%

“Excellent pens”

What buyers complain about

89% of reviews

Quality-Overall16%

“Awful pens”

Ink Leakage13%

“The ink runs out very quickly”

Erasability11%

“Moreover, the quality of the eraser is poor and tends to be aggressive on the paper”

Writing Experience10%

“Most of the pens were not writing clearly”

Functionality-Overall9%

“Dont work”

Frixion Pens Blue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

17%

2Quality-Overall

14%

3Color

11%

4Writing Experience

5Erasability

Common Frixion Pens Blue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frixion Pens Blue 29/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -37.6% over the last 90 days.