Friend Birthday Card Female
MaybeReturns run at only 0.1% of orders. But prices span $2.27–$7.49, mostly outside the sweet spot, so Friend Birthday Card Female is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 4758
- Market size
- £387K/yr1.2M searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 31%top-5 click share · 34 brands · 58 sellers
Flapen Score
Friend Birthday Card Female against its category
The dotted line is the Stationery & Office Supplies average. Past it, Friend Birthday Card Female is stronger. Inside it, weaker.
Market
The Friend Birthday Card Female market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Friend Birthday Card Female 1.2M times last year and spent an estimated £387K. The top 5 brands take 48% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £387Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- friend birthday card female339K searches a year
02 · Price
A sale here is worth £3.32.
Listings sell for £3.32 on average, from £2.27 to £7.49. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £3.32 that is £3K to £4K a year per listing.
- Average price
- £3.32under the $15 to $100 sweet spot
- Price range
- £2.27–£7.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #982 within Cards & Card Stock. It carries 612 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 97%
- Out of stock, average day
- 3.4%
- Average rank
- #982in Cards & Card Stock
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 612per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 3 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Friend Birthday Card Female products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Printperfect friend birthday cards funny birthday cards for women happy birthday card for her Well Be Friends Until Were Old And Senile best friend or bestie gifts
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 222
- Age
- 3y ago
LimaLima Funny Best Friend Birthday Card for Women Friend with Humour Besties Are Like Big Knickers Design
- Price
- £3.33
- Rating
- 4.9/5
- Reviews
- 232
- Age
- 11mo ago
Nigel Quiney Special Friend Female Birthday Card - Pink Butterfly and Flowers - Eco-Friendly and Recyclable
- Price
- £2.77
- Rating
- 4.6/5
- Reviews
- 676
- Age
- 3y ago
Friend Birthday Card - Perfect Keepsake Gift for Special Best Friend Bestie or Soul Sister - Female - Cards for Her Women - Includes Luxury Pink Envelope - Size 14cm
- Price
- £2.79
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 7mo ago
Hallmark Birthday Card for Friend - Contemporary Text Design
- Price
- £2.47
- Rating
- 4.7/5
- Reviews
- 3,568
- Age
- 6y ago
Trending
90-day click momentum
Mirelia Birthday Card for Friend Watercolour Purple Butterfly Design with Heartfelt Meaningful Wishes for Best Friend Female 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Perfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)
- Price
- £3.45
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3mo ago
Birthday Card for Best Friend with Knitted Heart - Special Greeting Card for Women Unique Handmade-Look Design with Envelope (Friends)
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago
Birthday Cards for Women Female Mum Daughter Her - Adorable To-Do List Design - Be Fabulous Celebrate - Balloons Champagne - for Friend Bestie Loved One - Made in UK
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 12mo ago
Happy Birthday Card for Her Beautiful Happy Birthday Card for Friend-Lovely Card for Female Friend with Worded Verse for Special Person/Lovely Friend-Traditional Design Card-Eco-Friendly
- Price
- £3.69
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 1y ago
Newest
by launch datePerfect Message Friend Gift Birthday Keyring Thinking of You Gift for Women (Tree of Life Keyring)
- Price
- £3.45
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3mo ago
Mirelia Birthday Card for Friend Watercolour Purple Butterfly Design with Heartfelt Meaningful Wishes for Best Friend Female 20.5 x 13.5 cm with Envelope.
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Birthday Card for Best Friend with Knitted Heart - Special Greeting Card for Women Unique Handmade-Look Design with Envelope (Friends)
- Price
- £3.94
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 7mo ago
Friend Birthday Card - Perfect Keepsake Gift for Special Best Friend Bestie or Soul Sister - Female - Cards for Her Women - Includes Luxury Pink Envelope - Size 14cm
- Price
- £2.79
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 7mo ago
Best Friend Birthday Card Heartfelt Birthday Card for Best Friend Beautiful Greeting Card with Kraft Envelope for Women Bestie Sister Thoughtful Friendship Card Unique Birthday Gift Idea (Pink)
- Price
- £3.32
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
58
Top-5 brand share
48%
Top 20: 91%
Top-5 click share
31%
Top 20: 67%
Open market
47%
- Printperfect12%
- LimaLima10%
- Nigel Quiney9%
- Old English Company8%
- Cherry Orchard8%
- Noel Tatt5%
Demand
Friend Birthday Card Female search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Friend Birthday Card Female search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- friend birthday card female339K/yr
- best friend birthday card171K/yr
- special friend birthday card female141K/yr
- friend birthday card137K/yr
- birthday card friend female53K/yr
- birthday card friend53K/yr
- special friend birthday card41K/yr
- birthday card for friend female36K/yr
- birthday cards for women friend38K/yr
- friend card27K/yr
Reviews and returns
What reviews say buyers love and hate about Friend Birthday Card Female
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hoped card would be larger
very small
It has a very large
Poor quality card
Poor quality
Not quite the quality I was expecting for the price
a bit expensive
Expensive for what it is
Overpriced
contrary to the description
Picture deceiving
Blurred picture on cheap card
Would have been 5 stars if it hadnt smelled
once opened it smelled very strange
Lovely card, smelled strange though when opened
Love
Good quality cards
Brilliant quality
Great Quality Card
Good for the price
Excellent value
Excellent value for money
As advertised
As described
Exactly as shown
Good fun
Fun card
Real fun
Cute size
Decent size
nice size, not too small
Return
0.1% Return rate 25% Fixable by listing
Poor quality card
Poor quality
Not quite the quality I was expecting for the price
Hoped card would be larger
very small
It has a very large
As a consequence of the poor quality card and creased and dog eared envelope I will not be sending it to save embarrassment to myself and my friend
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Friend Birthday Card Female questions
Answered from the same tracked data.