Friend Birthday Card Female

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £387K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

9.6%

Market size, estimated

£387Ka year

Peak month

February1.9× the quietest month

Top search term

friend birthday card female339K searches a year

Listings sell for £3.32 on average, from £2.27 to £7.49. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £3.32 that is £3K to £4K a year per listing.

Average price

£3.32under the $15 to $100 sweet spot

Price range

£2.27–£7.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,000–1,250

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #982 within Cards & Card Stock. It carries 612 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

3.4%

Average rank

#982in Cards & Card Stock

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

612per listing

Listings tracked

62

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

27 months