friction pen blue refills
Skip itPrices mostly outside the sweet spot ($4.96–$13.90) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,686.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 88K searches
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£4.96–£13.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, friction pen blue refills is a £86K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
friction pen blue refills market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £97K–£117K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 74%
- Out of stock
- 1.7%
- Avg brand age
- 24 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
1%
- PILOT90%
- ZenithCove3%
- Lumoia3%
- JagFond1%
- WrteEase1%
- Zouwel1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top friction pen blue refills search terms
- frixion pens refills38K/yr
- pilot frixion erasable pens refills29K/yr
- pilot frixion refills7K/yr
- frixion refills4K/yr
- frixion pen refills3K/yr
- pilot frixion erasable pens refills black2K/yr
- frixion pens refills black2K/yr
- pilot frixion erasable pens refills blue2K/yr
- frixion pens refills blue1K/yr
- friction pen blue refills574/yr
Top friction pen blue refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PILOT - Pack of 2 sets of 3 Refills 0 7 - Erasable ink for Frixion - Medium - Black
PILOT£6.954.7★1,743 rev
PILOT - Pack of 2 sets of 6 Refills 0 7 - Erasable ink for Frixion - Medium - blue
PILOT£10.424.7★1,652 rev
PILOT - FriXion Erasable Rollerball Ink Refills - Medium 0.7mm Tip - 6 x Blue - for FriXion Ball & FriXion Clicker Pens
PILOT£6.494.6★5,515 rev
PILOT - Pack of 4 sets of 3 Refills 0 7 - Erasable ink for Frixion - Medium - Black
PILOT£11.374.6★2,822 rev
Frixion Erasable Pens Bundle of 9 Refill Black Gel Ink Fine Point 07
PILOT£10.254.7★1,120 rev
Newest
by launch date
12Pcs 0.7MM Erasable Pen Refills Compatible with Pilot Frixion Pens
Lumoia£5.069 rev
16 Pcs Erasable Pen Refills for Pilot Frixion 0.5mm Refills 4 Colors Black Blue Red Green Fine Tip Gel Ink Multi Color Pens Smooth Writing Clean Erasing for School Office Journaling Note-Taking
Dbaemu£6.472 rev
33Pack Erasable Pen Refills Black Ink 0.7mm Compatible with Pilot Frixion
Zouwel£7.3318 rev
24-Pack Erasable Pen Refills Compatible with Pilot Frixion Pens
WrteEase£7.621 rev
12Pcs 0.7MM Erasable Pen Refills for Pilot Frixion Pens
Lumoia£4.969 rev
Trending
90-day click momentum12Pcs 0.7MM Erasable Pen Refills Compatible with Pilot Frixion Pens
Lumoia£5.063.6★
16 Pcs Erasable Pen Refills for Pilot Frixion 0.5mm Refills 4 Colors Black Blue Red Green Fine Tip Gel Ink Multi Color Pens Smooth Writing Clean Erasing for School Office Journaling Note-Taking
Dbaemu£6.473.0★
PILOT - FriXion Ball Clicker Erasable Rollerball Pen Set - Medium 0.7mm Tip - 1 x Black 3 x Refills
PILOT£6.044.7★
24-Pack Erasable Pen Refills Compatible with Pilot Frixion Pens
WrteEase£7.621.0★
PILOT - Pack of 2 sets of 6 Refills 0 7 - Erasable ink for Frixion - Medium - blue
PILOT£10.424.7★
What buyers say about friction pen blue refills
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“it is the nice blue ink that you expect”
“are cheaper than buying new original pens”
“Product is just as advertised”
“Great eraseable pen refills”
“The refills fit perfectly”
“Colour is good -”
“that also might be because the nib is slightly thicker. which makes writing more comfortable to me.”
“The ink is rich and smooth and writes with a fine line with no ink splatters”
“its decent value for good compatibles”
What buyers complain about
“Very poor quality and grey”
“Very poor quality and grey”
“Did not fit in my Frixion pen”
“Do not last”
“They may be much cheaper than the originals”
“These refills are pretty expensive”
“THEY ARE VERY FAINT IN COLOUR AND RUN OUT VERY VERY QUICKLY”
“Ink is a light colour rather than black”
“The ink flow keeps stopping”
“Not the same”
Top return reasons
Common questions
- Is friction pen blue refills profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the friction pen blue refills niche?
- 7 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in friction pen blue refills?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for friction pen blue refills peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the friction pen blue refills niche?
- Listings span £4.96–£13.90; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 2,687 reviews — the moat a new listing must climb.