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Friction Pen Blue Refills

Fail

Prices span $4.96–$13.90, mostly outside the sweet spot, so Friction Pen Blue Refills is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£86K/yr88K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
54%top-5 click share · 7 brands · 42 sellers

Flapen Score

Friction Pen Blue Refills against its category

The dotted line is the Stationery & Office Supplies average. Past it, Friction Pen Blue Refills is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friction Pen Blue Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friction Pen Blue Refills 88K times last year and spent an estimated £86K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
12.6%
Market size, estimated
£86Ka year
Peak month
November2.1× the quietest month
Top search term
frixion pens refills38K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £4.96 to £13.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.79 that is £2K to £4K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£4.96–£13.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #176 within Pens, Pencils & Writing Supplies. It carries 2,687 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
1.7%
Average rank
#176in Pens, Pencils & Writing Supplies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,687per listing
Listings tracked
23

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Friction Pen Blue Refills products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

42

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 98%

Open market

1%

  • PILOT90%
  • ZenithCove3%
  • Lumoia3%
  • JagFond1%
  • WrteEase1%
  • Zouwel1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Friction Pen Blue Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Friction Pen Blue Refills search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frixion pens refills38K/yr
  • pilot frixion erasable pens refills29K/yr
  • pilot frixion refills7K/yr
  • frixion refills4K/yr
  • frixion pen refills3K/yr
  • pilot frixion erasable pens refills black2K/yr
  • frixion pens refills black2K/yr
  • pilot frixion erasable pens refills blue2K/yr
  • frixion pens refills blue1K/yr
  • friction pen blue refills574/yr

Reviews and returns

What reviews say buyers love and hate about Friction Pen Blue Refills

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
0.2%of orders come back
“Very poor quality and grey”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Friction Pen Blue Refills questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data