How competitive is the Friction Pen Blue Refills niche on Amazon United Kingdom?

7 brands and 42 sellers compete in Friction Pen Blue Refills on Amazon United Kingdom. The top 5 Friction Pen Blue Refills products take 54% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Friction Pen Blue Refills?

Friction Pen Blue Refills buyers on Amazon United Kingdom complain most about Color, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Friction Pen Blue Refills niche?

Friction Pen Blue Refills sells for £7.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.96–£13.90. The average incumbent carries 2,687 reviews — the moat a new listing must climb.

Friction Pen Blue Refills

prices mostly outside the sweet spot ($4.96–$13.90) — Friction Pen Blue Refills doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Friction Pen Blue Refills profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Friction Pen Blue Refills is a £86K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Friction Pen Blue Refills: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.5% over the last 90 days and 12.6% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr15K

Search volume / yr-34.5%88K

Conversion rate12.6%

Avg price£7.79

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 42

Top-5 product click share54%

Open market2%

Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Top Friction Pen Blue Refills products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PILOT - Pack of 2 sets of 3 Refills 0 7 - Erasable ink for Frixion - Medium - Black

Price: £6.95
Rating: 4.7/5
Reviews: 1,743
Age: 7y ago

PILOT - Pack of 2 sets of 6 Refills 0 7 - Erasable ink for Frixion - Medium - blue

Price: £10.42
Rating: 4.7/5
Reviews: 1,652
Age: 7y ago

PILOT - FriXion Erasable Rollerball Ink Refills - Medium 0.7mm Tip - 6 x Blue - for FriXion Ball & FriXion Clicker Pens

Price: £6.49
Rating: 4.6/5
Reviews: 5,515
Age: 7y ago

PILOT - Pack of 4 sets of 3 Refills 0 7 - Erasable ink for Frixion - Medium - Black

Price: £11.37
Rating: 4.6/5
Reviews: 2,822
Age: 7y ago

Frixion Erasable Pens Bundle of 9 Refill Black Gel Ink Fine Point 07

Price: £10.25
Rating: 4.7/5
Reviews: 1,120
Age: 5y ago

Newest

by launch date

12Pcs 0.7MM Erasable Pen Refills Compatible with Pilot Frixion Pens

Price: £5.06
Rating: 3.6/5
Reviews: 9
Age: 4mo ago

16 Pcs Erasable Pen Refills for Pilot Frixion 0.5mm Refills 4 Colors Black Blue Red Green Fine Tip Gel Ink Multi Color Pens Smooth Writing Clean Erasing for School Office Journaling Note-Taking

Price: £6.47
Rating: 3.0/5
Reviews: 2
Age: 5mo ago

33Pack Erasable Pen Refills Black Ink 0.7mm Compatible with Pilot Frixion

Price: £7.33
Rating: 4.5/5
Reviews: 18
Age: 6mo ago

24-Pack Erasable Pen Refills Compatible with Pilot Frixion Pens

Price: £7.62
Rating: 1.0/5
Reviews: 1
Age: 6mo ago

12Pcs 0.7MM Erasable Pen Refills for Pilot Frixion Pens

Price: £4.96
Rating: 3.6/5
Reviews: 9
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

PILOT90%
ZenithCove3%
Lumoia3%
JagFond1%
WrteEase1%
Zouwel1%
Open — no brand owns it (1 brand, 1%)

Friction Pen Blue Refills demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR12.6%Products23Brands7Top 5 Brands98%OOS Rate1.7%Rating4.3★Reviews2,687Avg BSR#176

Peak months: Nov · busiest ÷ quietest = 2.1×

Top Friction Pen Blue Refills search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

frixion pens refills38K/yr -32.0%15.5% conv.
pilot frixion erasable pens refills29K/yr -33.7%12.6% conv.
pilot frixion refills7K/yr -28.1%8.0% conv.
frixion refills4K/yr -40.8%12.8% conv.
frixion pen refills3K/yr -38.7%11.1% conv.
pilot frixion erasable pens refills black2K/yr -14.9%12.8% conv.
frixion pens refills black2K/yr -11.9%18.1% conv.
pilot frixion erasable pens refills blue2K/yr -73.2%15.3% conv.
frixion pens refills blue1K/yr -67.8%20.7% conv.
friction pen blue refills574/yr -15.4%21.6% conv.

What reviews say buyers love and hate about Friction Pen Blue Refills

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Quality-Overall15%

“Excellent Product”

Ink Refill14%

“it is the nice blue ink that you expect”

Value For Money13%

“are cheaper than buying new original pens”

Advertised Vs Actual Product9%

“Product is just as advertised”

Erasability6%

“Great eraseable pen refills”

What buyers complain about

73% of reviews

Color15%

“Very poor quality and grey”

Quality-Overall14%

“Very poor quality and grey”

Size-Overall8%

“Did not fit in my Frixion pen”

Durability8%

“Do not last”

Value For Money6%

“They may be much cheaper than the originals”

Friction Pen Blue Refills return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ink Refill

31%

2Size-Overall

24%

3Color

14%

4Compatibility-Overall

5Functionality-Overall

Common Friction Pen Blue Refills questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Friction Pen Blue Refills 43/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -34.5% over the last 90 days.