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Friction Pen Blue Refills

Fail

Prices span $4.96–$13.90, mostly outside the sweet spot, so Friction Pen Blue Refills is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£86K/yr88K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
54%top-5 click share · 7 brands · 42 sellers

Flapen Score

Friction Pen Blue Refills against its category

The dotted line is the Stationery & Office Supplies average. Past it, Friction Pen Blue Refills is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friction Pen Blue Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friction Pen Blue Refills 88K times last year and spent an estimated £86K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
12.6%
Market size, estimated
£86Ka year
Peak month
November2.1× the quietest month
Top search term
frixion pens refills38K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £4.96 to £13.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.79 that is £2K to £4K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£4.96–£13.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #176 within Pens, Pencils & Writing Supplies. It carries 2,687 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
1.7%
Average rank
#176in Pens, Pencils & Writing Supplies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,687per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Friction Pen Blue Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

1%

  • PILOT90%
  • ZenithCove3%
  • Lumoia3%
  • JagFond1%
  • WrteEase1%
  • Zouwel1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Friction Pen Blue Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Friction Pen Blue Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frixion pens refills38K/yr
  • pilot frixion erasable pens refills29K/yr
  • pilot frixion refills7K/yr
  • frixion refills4K/yr
  • frixion pen refills3K/yr
  • pilot frixion erasable pens refills black2K/yr
  • frixion pens refills black2K/yr
  • pilot frixion erasable pens refills blue2K/yr
  • frixion pens refills blue1K/yr
  • friction pen blue refills574/yr

Reviews and returns

What reviews say buyers love and hate about Friction Pen Blue Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color15%−0.03

Very poor quality and grey

The ink is more grey than black

The ink is perhaps not quite as black

Quality-Overall14%

Very poor quality and grey

sadly they are not the same quality as the Frixion

Not good quality

Size-Overall8%−0.05

Did not fit in my Frixion pen

Too short

they are initially very tight

Durability8%−0.06

Do not last

runs out within a matter of days

Didnt last long

Value For Money6%+1.09

They may be much cheaper than the originals

These refills are pretty expensive

Complete waste of money

Love

Quality-Overall15%

Excellent Product

they are reliable

Good quality

Ink Refill14%+1.16

it is the nice blue ink that you expect

These refill pens fir my own pen well

These pen refills are good compatibles for Frixion pens

Value For Money13%+1.09

are cheaper than buying new original pens

Great value for money

Good value

Advertised Vs Actual Product9%+0.82

Product is just as advertised

Work as per the originals

just what I needed

Erasability6%

Great eraseable pen refills

easy to erase the ink

The best erasable pens

Return

0.2% Return rate 41% Fixable by listing

Ink Refill31%▄███▇▆

These refills are pretty expensive

AWFUL PEN REFILLS

Size-Overall24%█▃▅▅▅▃

Did not fit in my Frixion pen

Too short

they are initially very tight

Color14%▁▄█▆▄█

Very poor quality and grey

The ink is more grey than black

The ink is perhaps not quite as black

Compatibility-Overall7%▁▃█▄▂▃
Functionality-Overall6%▄▄▁▅█▇

FAQ

Common Friction Pen Blue Refills questions

Answered from the same tracked data.