Fountain Pen

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £379K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-18.4%

Conversion, latest week

2.2%

Market size, estimated

£379Ka year

Peak month

December2.0× the quietest month

Top search term

fountain pen676K searches a year

Listings sell for £13.08 on average, from £4.69 to £36.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £13.08 that is £10K to £13K a year per listing.

Average price

£13.08under the $15 to $100 sweet spot

Price range

£4.69–£36.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£10K–£13K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #19 within Pens, Pencils & Writing Supplies. It carries 4,708 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

96%

Out of stock, average day

0.2%

Average rank

#19in Pens, Pencils & Writing Supplies

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,708per listing

Listings tracked

25

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months