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Football Wrapping Paper

Maybe

Returns run at only 0.3% of orders. But prices span $3.08–$11.83, mostly outside the sweet spot, so Football Wrapping Paper is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£49K/yr80K searches / yr
90-day growth
+52.3%search demand this quarter
Competition
49%top-5 click share · 18 brands · 25 sellers

Flapen Score

Football Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Football Wrapping Paper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Wrapping Paper 80K times last year and spent an estimated £49K. The top 5 brands take 61% of clicks. Demand peaks in Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+52.3%
Conversion, latest week
9.3%
Market size, estimated
£49Ka year
Peak month
September1.7× the quietest month
Top search term
football wrapping paper57K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £3.08 to £11.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.66 that is £666 to £2K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£3.08–£11.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£666–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #709 within Paper. It carries 440 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
7.4%
Average rank
#709in Paper
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
440per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Football Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

25

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

33%

  • WERNNSAI21%
  • BIOBROWN13%
  • RUSPEPA11%
  • PLULON8%
  • Simon Elvin7%
  • MORAINJAY7%

Demand

Football Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Football Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football wrapping paper57K/yr
  • football wrapping paper roll19K/yr
  • football wrapping paper roll 10m4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.09

At £13.99, I think it's a little expensive for wrapping paper

Love

Quality-Overall38%+1.69

Great quality

the quality is very good

Nice quality

Thickness12%+1.07

really thick

Nice and thick and lots of it

Size-Overall10%−0.09

good size

The roll is a good size

Color9%+0.81

The colors are bright

Perfect for football fans of all ages - colour scheme of gold

Durability8%+0.68

Durable Paper

Return

0.3% Return rate 75% Fixable by listing

Size-Overall69%▁█▃▅█▆
Quality-Overall13%▁▁█▁▁█
Product Condition6%▁▁█▁▁▁
Advertised Vs Actual Product6%
Value For Money6%▁▁▁█▁▁

At £13.99, I think it's a little expensive for wrapping paper

FAQ

Common Football Wrapping Paper questions

Answered from the same tracked data.