Is football wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £49K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +52.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the football wrapping paper niche?

18 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in football wrapping paper?

Top complaints mined from reviews: Value For Money. The return rate is 0.3%.

When does demand for football wrapping paper peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the football wrapping paper niche?

Listings span £3.08–£11.83; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.

football wrapping paper

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.08–$11.83) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great439.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+52.3%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.66

avg listing price — sweet spot $15–$100

Market size

Bad£49K

£49K/yr · 80K searches

Price range

Bad£3.08–£11.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, football wrapping paper is a £49K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

football wrapping paper market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £40K–£53K; units × avg price
Conversion rate: 9.3%
Avg BSR: #709
Page quality: 0%
Prime: 91%
Sponsored: 87%
Out of stock: 7.4%
Avg brand age: 25 months
Avg seller age: 209 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

49%

Top 20: 98%

Open market

33%

WERNNSAI21%
BIOBROWN13%
RUSPEPA11%
PLULON8%
Simon Elvin7%
MORAINJAY7%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +52.3% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top football wrapping paper search terms

football wrapping paper57K/yr +53.9%8.0% conv.
football wrapping paper roll19K/yr +43.9%6.7% conv.
football wrapping paper roll 10m4K/yr +72.1%9.1% conv.

All search terms

Top football wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIOBROWN Football Wrapping Paper for Kids Boys 43cm x 10m Goal & Football Design Sports Gift Wrap Paper for Teens Birthday Party Holiday Football Fans

BIOBROWN£11.804.6★37 rev

RUSPEPA Soccer Ball Wrapping Paper Roll for Boys Mini Roll Classic Football Pattern on Green Grass Background Gift Wrap for Sports Birthday Game Day Party 43.2cm x 5m

RUSPEPA£8.314.4★30 rev

WERNNSAI Soccer Wrapping Paper - 3 Rolls Football Wrapping Paper for Men Kids Birthday Gift Wrap Green White Blue Football Watch Party Sports Birthday Favor Present Packing 43 x 305 cm

WERNNSAI£9.684.5★1,473 rev

PLULON 8 Sheets Football Wrapping Paper 70x50cm Soccer Sport Gift Wrap Recyclable Paper for Boys & Girls Birthday Presents Football Fans Gift Party Decorations

PLULON£5.894.6★132 rev

Simon Elvin - FOOTBALL WRAPPING PAPER - 2 SHEETS OF GIFT WRAP & 1 TAG - SE2562

Simon Elvin£3.084.6★326 rev

Newest

by launch date

BIOBROWN Football Wrapping Paper Roll for Boys and Men Black with Gold Foil - Sports Wrapping Paper Design Kraft Paper Wrapping Paper for Birthdays Team Parties Football Fans 43 cm x 10 m

BIOBROWN£11.834 rev

2mo ago

Football Wrapping Paper 5Pcs 50 * 70cm Birthday Wrapping Paper for Boys Girls Football Fans Party Decorations

DXTXTJ£4.2213 rev

4mo ago

Football Goal Gift Wrapping Paper Roll 3m Green Goaaaal Birthday Gift Wrap 70cm Wide Recyclable Present Paper

PARTYRAMA.CO.UK£4.562 rev

5mo ago

Football Wrapping Paper 6 Sheets of Soccer-Themed Gift Wrap for Birthday Presents and Party Decorations Recyclable Paper Measuring 70cm x 50cm per Sheet

Wvbzf£6.050 rev

6mo ago

12 Pcs Football Wrapping Paper Sheets 69x50cm Green Soccor Art Gift Wrapping Paper Recyclable Golfs Birthday Wrapper for Boys Mens Kids Adults Party Gift Wrap Boxes Decorations

yayafunfun£6.6738 rev

10mo ago

What buyers say about football wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Great quality”

Thickness12%

“really thick”

Size-Overall10%

“good size”

Color9%

“The colors are bright”

Durability8%

“Durable Paper”

Value For Money8%

“Worth the price”

Design-Overall7%

“Nice Design & Good Quality”

Shape/Style4%

“I appreciate the grid on the reverse which allows you to cut straight edges easily”

Advertised Vs Actual Product4%

“Exactly as pictured”

What buyers complain about

Value For Money25%

“At £13.99, I think it's a little expensive for wrapping paper”

Top return reasons

Size-Overall69%

Quality-Overall13%

Product Condition6%

Advertised Vs Actual Product6%

Value For Money6%

Common questions

Is football wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £49K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +52.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the football wrapping paper niche?: 18 brands and 25 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in football wrapping paper?: Top complaints mined from reviews: Value For Money. The return rate is 0.3%.
When does demand for football wrapping paper peak?: Demand peaks in Sep; the busiest month runs 1.7× the quietest.
What does it cost to enter the football wrapping paper niche?: Listings span £3.08–£11.83; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.