Is football party bags fillers profitable to sell on Amazon United Kingdom?

The niche generates £58K/yr across 36 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +58.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the football party bags fillers niche?

33 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in football party bags fillers?

Top complaints mined from reviews: Smell, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.6%.

When does demand for football party bags fillers peak?

Demand peaks in Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the football party bags fillers niche?

Listings span £5.13–£16.27; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 347 reviews — the moat a new listing must climb.

football party bags fillers

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Review moat

Great347.06

avg incumbent reviews — the moat a new listing must climb

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Growth

Good+58.1%

90-day search growth — must beat 0% to launch

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.11

avg listing price — sweet spot $15–$100

Market size

Bad£58K

£58K/yr · 129K searches

Price range

Bad£5.13–£16.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, football party bags fillers is a £58K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

football party bags fillers market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £61K–£81K; units × avg price
Conversion rate: 4.5%
Avg BSR: #415
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 15.8%
Avg brand age: 17 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 rising

Sellers

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

40%

Top 20: 83%

Open market

49%

ARIEL-GXR12%
Toyssa11%
LALASTYLE9%
JOLCEEY9%
HENBRANDT6%
MyCandyShop4%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +58.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.0×

Open Trend

Top football party bags fillers search terms

football party bags fillers92K/yr +49.5%3.0% conv.
football party bag fillers17K/yr +47.8%2.6% conv.
football party favours14K/yr +125.4%1.6% conv.
football themed party bag fillers6K/yr +95.5%3.3% conv.

All search terms

Top football party bags fillers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARIEL-GXR Football Party Bags Fillers Football Party Bags Football Party Favors Set with Keychains Bracelets Whistles Tattoos Stickers Soccer Party Supplies Birthday Gift

ARIEL-GXR£12.824.7★17 rev

LALASTYLE 40 PCS Football Party Bags Set Include Football Pen Retractable Pinball Game Reflective Keychain Adjustable Bracelet Football Party Bag Fillers for Students

LALASTYLE£6.934.6★7 rev

JOLCEEY 112pcs Football Party Bags Fillers Football Party Favors Set Football Key Chains Wristbands Whistles Stickers for Birthday Gift

JOLCEEY£8.154.5★175 rev

Henbrandt 24 x Mini Football Puzzle Book Kids A6 Activity Book Colouring Word Puzzle Fun Learning Party Bag Loot Bag Fillers Prizes Gifts Classroom Rewards Colouring Books for Boys and Girls

HENBRANDT£5.164.9★16 rev

Toyssa Football Party Bags Fillers for Kids with Soccer Pinball Toys Ballons Drawstring Gift Bags Keychain Silicone Bracelet Whistles Soccer Pinata Filler Kids Party Favours Supplies for Boys

Toyssa£15.084.4★144 rev

Newest

by launch date

137 Pieces Football Party Bags Fillers Football Party Favors Soccer Party Supplies Kit with Gift Bags Bracelets Pens Notebooks for Soccer Birthday Championship Viewing Game Day Team Party

Rosafinal£13.538 rev

3mo ago

24Pcs Football Party Bag Fillers Include Retractable Soccer Ballpoint Pens

Moxychrony£7.000 rev

3mo ago

Yoosso 24 Pack Football Mini 4 Colour Ballpoint Pens for Boys 9cm

Yoosso£8.03303 rev

6mo ago

LALASTYLE 40 PCS Football Party Bags Set Include Football Pen Retractable Pinball Game Reflective Keychain Adjustable Bracelet Football Party Bag Fillers for Students

LALASTYLE£6.937 rev

8mo ago

Trevixor 16PCS Football Fidget Set Fun Football Fidget Spinner for Stress Relief Mini Football Fidget sets Ideal for Boys & Adults Perfect Football Party Bags Fillers

Trevixor£6.214 rev

9mo ago

What buyers say about football party bags fillers

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value for money”

Quality-Overall14%

“Still a decent set”

Taste-Overall8%

“The taste is precisely what you'd expect”

Fun/Entertainment Experience7%

“Fun and cute”

Advertised Vs Actual Product4%

“better than expected”

Collectibles4%

“Great addition to the party bag”

Color3%

“These are great for the kids there are plenty of different colours”

Strength3%

“Still going strong months later”

Inflation/Deflation2%

“Great blow up easily”

Ease Of Use2%

“So easy to do party bags with all this”

What buyers complain about

Smell43%

“Fishy smell”

Quality-Overall12%

“a bit mixed in quality”

Stretchability/Expandability/Elasticity7%

“Elastics broke”

Taste-Overall6%

“While these chocolate footballs aren't the best chocolate I've ever had”

Size-Overall5%

“the pen and keychain did not fit”

Rubber Quality2%

“Rubber bands severely degraded”

Inflation/Deflation2%

“They don't stay inflated”

Value For Money2%

“they are on the expensive side for this type of item”

Color2%

“The water turned a disgusting brown”

Advertised Vs Actual Product1%

“Very misleading”

Top return reasons

Smell26%

Size-Overall20%

Quality-Overall8%

Stretchability/Expandability/Elasticity7%

Advertised Vs Actual Product7%

Value For Money5%

Durability3%

Functionality-Overall3%

Material Quality3%