Is food diary profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).

How competitive is the food diary niche?

14 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in food diary?

Top complaints mined from reviews: Size-Overall, Writing Experience, Ease Of Use. The return rate is 0.8%.

When does demand for food diary peak?

Demand peaks in Jan–Feb; the busiest month runs 3.1× the quietest.

What does it cost to enter the food diary niche?

Listings span £3.97–£15.60; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.

food diary

Skip it

Prices mostly outside the sweet spot ($3.97–$15.60) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good1,286.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£8.87

avg listing price — sweet spot $15–$100

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Market size

Bad£54K

£54K/yr · 190K searches

Price range

Bad£3.97–£15.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, food diary is a £54K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

food diary market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £53K–£71K; units × avg price
Conversion rate: 3.2%
Avg BSR: #298
Page quality: 0%
Prime: 95%
Sponsored: 48%
Out of stock: 13.1%
Avg brand age: 30 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

16%

Journaltastic26%
Boxclever Press25%
rockthemod11%
Bloomingorgeous9%
1st Choice7%
BIROYAL5%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 3.1×

Open Trend

Top food diary search terms

food diary105K/yr -16.8%1.9% conv.
food diary journal34K/yr -10.6%2.6% conv.
food journal26K/yr -9.2%2.0% conv.
food journals for weight loss9K/yr +0.3%1.9% conv.
diet diary6K/yr +6.7%1.7% conv.
diet planner5K/yr -21.6%1.2% conv.
food diaries5K/yr -11.2%1.0% conv.

All search terms

Top food diary products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boxclever Press Food Journal. Undated 13-Week Food Diary with Food Planner Trackers & More. Weight Loss Journal works with most well known Diet Plans. Food Diary Journal to track meals and progress.

Boxclever Press£6.724.5★4,814 rev

Food Diary - Food Journal Undated 6 Months for Weight Loss Meal Planner to Count Calories 5.8 x 8.3 Keep Healthy Diet & Achieve Fitness Goals - Pink

Journaltastic£9.264.8★20 rev

Food Diary and Symptom Log: A5 Food Diary Journal Daily Tracker for Meals Mood IBS IBD Crohns & other Symptoms. Including Water Exercise and Well-Being - 2 months (62 days)

1st Choice£7.964.2★82 rev

S W Slimming Diet Healthy Food Mood Fitness Tracker Journal Log Book Diary Full Colour | Slimming World Compatible 12 Week (A6)

rockthemod£5.204.0★1,120 rev

Food Diary - Food Journal Undated 6 Months for Weight Loss Meal Planner to Count Calories 5.8 x 8.3 Keep Healthy Diet & Achieve Fitness Goals - Purple

Journaltastic£7.814.8★20 rev

Newest

by launch date

Cherry Printers£10.3611 rev

9mo ago

Food Diary and Symptom Log: A5 Food Diary Journal Daily Tracker for Meals Mood IBS IBD Crohns & other Symptoms. Including Water Exercise and Well-Being - 2 months (62 days)

1st Choice£7.9682 rev

11mo ago

10-Week Food Diary & Wellness Journal Includes Mental Health Journal Meal Planner Gym Log Book & Habit Trackers - 160 pages Weight Loss Tracker for Men & Women to Reach Wellness Goals (Green)

BIROYAL£5.103 rev

12mo ago

BIROYAL 10-Week Food Diary & Wellness Journal Includes Mental Health Journal Meal Planner Gym Log Book & Habit Trackers - 160 pages Weight Loss Tracker for Men & Women to Reach Wellness Goals

BIROYAL£4.845 rev

12mo ago

Food Diary - Food Journal Undated 6 Months for Weight Loss Meal Planner to Count Calories 5.8 x 8.3 Keep Healthy Diet & Achieve Fitness Goals - Pink

Journaltastic£9.2620 rev

1y ago

What buyers say about food diary

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use37%

“Easy use”

Advertised Vs Actual Product17%

“Exactly as expected”

Value For Money16%

“I did buy one as its a lot cheaper”

Document Organizing/Classification12%

“Super handy for weekly planning”

Quality-Overall6%

“Lovely quality cover”

Design-Overall6%

“The layout is very clear and well structured, with dedicated spaces for daily checks, batch notes, issues and sign offs”

Color2%

“Good size and pretty colour”

Print Quality1%

“A beautifully printed journal”

Paper Quality1%

“Great paper quality”

What buyers complain about

Size-Overall58%

“so not really impressed with the size”

Writing Experience21%

“Can't write in it”

Ease Of Use4%

“the smaller version is hard to use”

Advertised Vs Actual Product3%

“Pictures do not reflect what the cover looks like”

Quality-Overall3%

“Look cheap”

Value For Money3%

“This looks and feels more expensive than it is”

Print Quality3%

“very ugly print on front”

Top return reasons

Size-Overall65%

Quality-Overall5%

Value For Money5%

Writing Experience4%

Advertised Vs Actual Product4%

Print Quality4%

Paper Quality2%

Gifting Purpose1%

Software/Application1%

Functionality-Overall1%

Common questions

Is food diary profitable to sell on Amazon United Kingdom?: The niche generates £54K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).
How competitive is the food diary niche?: 14 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in food diary?: Top complaints mined from reviews: Size-Overall, Writing Experience, Ease Of Use. The return rate is 0.8%.
When does demand for food diary peak?: Demand peaks in Jan–Feb; the busiest month runs 3.1× the quietest.
What does it cost to enter the food diary niche?: Listings span £3.97–£15.60; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.