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Food Diary

Fail

Prices span $3.97–$15.60, mostly outside the sweet spot, so Food Diary is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£54K/yr190K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 20 sellers

Flapen Score

Food Diary against its category

The dotted line is the Stationery & Office Supplies average. Past it, Food Diary is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Diary market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Diary 190K times last year and spent an estimated £54K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
3.2%
Market size, estimated
£54Ka year
Peak month
January3.1× the quietest month
Top search term
food diary105K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £3.97 to £15.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.87 that is £2K to £4K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£3.97–£15.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #298 within Calendars, Planners & Personal Organisers. It carries 1,287 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
95%
Out of stock, average day
13.1%
Average rank
#298in Calendars, Planners & Personal Organisers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,287per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Food Diary products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

16%

  • Journaltastic26%
  • Boxclever Press25%
  • rockthemod11%
  • Bloomingorgeous9%
  • 1st Choice7%
  • BIROYAL5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Food Diary search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.1×

Search terms

Top Food Diary search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • food diary105K/yr
  • food diary journal34K/yr
  • food journal26K/yr
  • food journals for weight loss9K/yr
  • diet diary6K/yr
  • diet planner5K/yr
  • food diaries5K/yr

Reviews and returns

What reviews say buyers love and hate about Food Diary

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall58%−0.32

so not really impressed with the size

Very small

Absolutely tiny

Writing Experience21%−0.13

Can't write in it

You struggle to write in it everything you need to write

it is way too small to write anything in

Ease Of Use4%+2.61

the smaller version is hard to use

Advertised Vs Actual Product3%+0.57

Pictures do not reflect what the cover looks like

Quality-Overall3%+0.22

Look cheap

Love

Ease Of Use37%+2.61

Easy use

easy to fill in

cute and handy

Advertised Vs Actual Product17%+0.57

Exactly as expected

Just what I needed

Just the job

Value For Money16%+1.06

I did buy one as its a lot cheaper

Excellent value

Good price and has everything I need in its boxes to track

Document Organizing/Classification12%−0.01

Super handy for weekly planning

Great planner

Well structured layout with enough space to fill in the details

Quality-Overall6%+0.22

Lovely quality cover

Lovely quality with helpful trackers and info

Really good quality

Return

0.8% Return rate 74% Fixable by listing

Size-Overall65%█▇█▆▇▇

so not really impressed with the size

Very small

Absolutely tiny

Quality-Overall5%▆▄▁█▄█

Look cheap

Value For Money5%▁▃█▆▃▁

This looks and feels more expensive than it is

Writing Experience4%▅▄▅█▂▁

Can't write in it

You struggle to write in it everything you need to write

it is way too small to write anything in

Advertised Vs Actual Product4%▁▅▁▆█▁

Pictures do not reflect what the cover looks like

FAQ

Common Food Diary questions

Answered from the same tracked data.