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Food Diary

prices mostly outside the sweet spot ($3.97–$15.60) — Food Diary doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 14Growth 18Conversion 40Competition 42Returns 96Price range 5Avg price 25Brand share 43Review moat 55Quality gap 53
This niche Category average

Is Food Diary profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Food Diary is a £54K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Food Diary: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.4% over the last 90 days and 3.2% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr8K
Search volume / yr-13.4%190K
Conversion rate3.2%
Avg price£8.87

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 20
Top-5 product click share60%
Open market21%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement48%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews1,287

Top Food Diary products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

16%

  • Journaltastic26%
  • Boxclever Press25%
  • rockthemod11%
  • Bloomingorgeous9%
  • 1st Choice7%
  • BIROYAL5%
  • Open — no brand owns it (8 brands, 16%)

Food Diary demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR3.2%Products21Brands14Top 5 Brands79%OOS Rate13.1%Rating4.4★Reviews1,287Avg BSR#298
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.1×

Top Food Diary search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • food diary105K/yr
  • food diary journal34K/yr
  • food journal26K/yr
  • food journals for weight loss9K/yr
  • diet diary6K/yr
  • diet planner5K/yr
  • food diaries5K/yr

What reviews say buyers love and hate about Food Diary

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Ease Of Use37%

Easy use

Advertised Vs Actual Product17%

Exactly as expected

Value For Money16%

I did buy one as its a lot cheaper

Document Organizing/Classification12%

Super handy for weekly planning

Quality-Overall6%

Lovely quality cover

What buyers complain about

94% of reviews
Size-Overall58%

so not really impressed with the size

Writing Experience21%

Can't write in it

Ease Of Use4%

the smaller version is hard to use

Advertised Vs Actual Product3%

Pictures do not reflect what the cover looks like

Quality-Overall3%

Look cheap

Food Diary return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Quality-Overall
5%
3Value For Money
5%
4Writing Experience
4%
5Advertised Vs Actual Product
4%

Common Food Diary questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Food Diary 39/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -13.4% over the last 90 days.
Search demand for Food Diary on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 3.1× the quietest.