Folder

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

5.8%

Market size, estimated

£1.2Ma year

Peak month

September2.9× the quietest month

Top search term

folders472K searches a year

Listings sell for £8.82 on average, from £3.33 to £19.06. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £8.82 that is £18K to £22K a year per listing.

Average price

£8.82under the $15 to $100 sweet spot

Price range

£3.33–£19.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

£18K–£22K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #23 within Office Supplies. It carries 2,455 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

95%

Out of stock, average day

0.9%

Average rank

#23in Office Supplies

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,455per listing

Listings tracked

55

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months