foil wrapping paper
Skip itPrices mostly outside the sweet spot ($4.12–$10.52) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good616.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad£7K£7K/yr · 50K searches
Price range
Bad£4.12–£10.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, foil wrapping paper is a £7K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
foil wrapping paper market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £12K–£16K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #687
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 27.7%
- Avg brand age
- 30 months
- Avg seller age
- 247 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
21
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
48%
Top 20: 95%
Open market
30%
- HJIJIAY19%
- Karrma Ltd.18%
- ZJHiome10%
- Wikadlik9%
- Juertime8%
- Vaktop5%
Demand
Weekly Amazon search volume, last 33 weeks — -21.7% search growth over the last 90 days.Top foil wrapping paper search terms
- holographic wrapping paper8K/yr
- foil wrapping paper13K/yr
- metallic wrapping paper11K/yr
- foil christmas wrapping paper12K/yr
- metallic christmas wrapping paper6K/yr
Top foil wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set Of 4 Sparkling Holographic Gift Wrapping Paper Roll any Shiny Foil Party Roll Paper Wedding BirthdayValentines Day Christmas Bag Present Craft Art Decoration Wrapping Paper Roll Size 2m x 70Cm
Karrma Ltd.£8.374.2★136 rev
Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.374.7★37 rev
Wikadlik Blue Holographic Wrapping Paper Cute Stars Gift Wrap Paper for Fathers Day Birthday Wedding Bridal Shower Baby Shower Party
Wikadlik£10.124.6★222 rev
Sliver Metallic Wrapping Paper Roll 43cm*10m Solid Color Foil Gift Wrapping Paper Perfect for Wedding Birthday Valentines Day Christmas Baby Shower Festive Decoration
ZJHiome£6.474.5★84 rev
60 Sheets Metallic Wrapping Paper Silver Wrapping Paper Sheets Foil Gift Wrapping Paper for Wedding Birthday Valentines Day Christmas Baby Shower Festive Decoration (43cm/16.9in)
Vaktop£4.124.0★20 rev
Newest
by launch date
Holographic Blue Wrapping Paper 43 * 60cm Metallic Shining Blue Wrapping Paper Stars Design for Fathers Day Birthday Christmas Decoration
DXTXTJ£4.150 rev
Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.3737 rev
Black Holographic Wrapping Paper Roll 43cm x 10m Black Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.9937 rev
Blue Holographic Wrapping Paper Roll 43cm x 10m Blue Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.3937 rev
Pink Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Valentines Day Baby Shower Christmas - 43cm x 10m
Juertime£8.7836 rev
Trending
90-day click momentumHolographic Blue Wrapping Paper 43 * 60cm Metallic Shining Blue Wrapping Paper Stars Design for Fathers Day Birthday Christmas Decoration
DXTXTJ£4.150.0★
Blue Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Fathers Day Valentines Day Christmas - 43cm x 10m
Juertime£8.324.8★
Black Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Valentines Day Fathers Day Christmas Graduation - 43cm x 10m
Juertime£8.174.8★
Blue Holographic Wrapping Paper Roll 43cm x 10m Blue Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.394.7★
Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas
HJIJIAY£7.374.7★
What buyers say about foil wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Amazing colour”
“The paper is thick”
“It's ideal for any occasion gifts”
“Pretty and sparkling”
“its also fantastic value”
“Wonderful product easy to use”
“Strong product”
“The design is lovely”
“Great product, weeds like a dream, adheres well”
What buyers complain about
“It is a little more expensive”
“celotape does not stick”
“The paper feels thick”
“won't fit everything”
“i should of read the description better”
“Not easy to weed”
“be wary of allergy”
“Really beautiful, unfortunately the smell of the material used to make it is really strong and it set off my latex allergy on the skin of my hands”
Top return reasons
Common questions
- Is foil wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 24 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the foil wrapping paper niche?
- 15 brands and 21 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in foil wrapping paper?
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Thickness. The return rate is 0.8%.
- What does it cost to enter the foil wrapping paper niche?
- Listings span £4.12–£10.52; the average listing price is £7.76 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.