Skip to content

Foil Wrapping Paper

Fail

Prices span $4.12–$10.52, mostly outside the sweet spot, so Foil Wrapping Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£7K/yr50K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
48%top-5 click share · 15 brands · 21 sellers

Flapen Score

Foil Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Foil Wrapping Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Wrapping Paper 50K times last year and spent an estimated £7K. The top 5 brands take 65% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
1.8%
Market size, estimated
£7Ka year
Top search term
holographic wrapping paper8K searches a year

02 · Price

A sale here is worth £7.76.

Listings sell for £7.76 on average, from £4.12 to £10.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.76 that is £0 to £776 a year per listing.

Average price
£7.76under the $15 to $100 sweet spot
Price range
£4.12–£10.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£776
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #687 within Paper. It carries 616 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
27.7%
Average rank
#687in Paper
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
616per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Foil Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£284£569£853£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

21

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

30%

  • HJIJIAY19%
  • Karrma Ltd.18%
  • ZJHiome10%
  • Wikadlik9%
  • Juertime8%
  • Vaktop5%

Demand

Foil Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 24.1× · 8 of 12 months tracked

Search terms

Top Foil Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holographic wrapping paper8K/yr
  • foil wrapping paper13K/yr
  • metallic wrapping paper11K/yr
  • foil christmas wrapping paper12K/yr
  • metallic christmas wrapping paper6K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.10

It is a little more expensive

is quite pricey

Expensive

Adhesion/Stickiness12%−0.06

celotape does not stick

maybe stick with double sided tape as it doesnt stick well with normal tape

It takes sticky tape first time

Thickness8%+0.71

The paper feels thick

not so thick as to make it very difficult

not so thick that you can't easily wrap presents with it

Size-Overall6%−0.02

won't fit everything

while it might not be the widest

the roll is quite narrow

Advertised Vs Actual Product5%−0.09

i should of read the description better

Love

Quality-Overall26%+1.51

Excellent quality

Great item, good quality does not tear

This is super quality wrapping paper

Color14%+1.14

Amazing colour

which is a gorgeous shade

Love the pink

Thickness11%+0.71

The paper is thick

It's also a little thicker than I was expecting, making it easier to cut and not tear

Thickness excellent

Gifting Purpose10%+0.26

It's ideal for any occasion gifts

Makes any gift look amazing

I would definitely recommend this for special gifts such as wedding presents

Brightness/Shine/Glow8%+0.57

Pretty and sparkling

a lot of sparkle

Good quality, lovely sparkle

Return

0.8% Return rate 70% Fixable by listing

Size-Overall31%▇▇█▁▃▆

won't fit everything

while it might not be the widest

the roll is quite narrow

Color18%▁▁▂█▅▁
Advertised Vs Actual Product14%▁▁▃▁██

i should of read the description better

Quality-Overall11%▁▁▃▁█▁
Strength5%▁▁▅▁▁█

FAQ

Common Foil Wrapping Paper questions

Answered from the same tracked data.