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Foil Gift Bags

Fail

The top 5 brands take 100% of clicks, so Foil Gift Bags is a Fail.

Flapen Score
31
31 / 100
Ranks 747 of 835 Stationery & Office Supplies niches · −16 vs the category median of 47
Market size
£31K/yr33K searches / yr
90-day growth
-43.1%search demand this quarter
Competition
82%top-5 click share · 5 brands · 10 sellers

Flapen Score

Foil Gift Bags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Foil Gift Bags is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Gift Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Gift Bags 33K times last year and spent an estimated £31K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-43.1%
Conversion, latest week
12.0%
Market size, estimated
£31Ka year
Top search term
foil gift bags9K searches a year

02 · Price

A sale here is worth £7.82.

Listings sell for £7.82 on average, from £4.45 to £11.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.82 that is £0 to £782 a year per listing.

Average price
£7.82under the $15 to $100 sweet spot
Price range
£4.45–£11.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£782
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #869 within Envelopes & Mailing Supplies. It carries 361 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
27.8%
Average rank
#869in Envelopes & Mailing Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
361per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Foil Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Aisszhao53%
  • Meister22%
  • Candcamp14%
  • RAM ONLINE5%
  • FENGfxcgs5%

Demand

Foil Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 61.5× · 8 of 12 months tracked

Search terms

Top Foil Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil gift bags9K/yr
  • wrapping paper bags11K/yr
  • wrap bags3K/yr
  • foil gift bags drawstring10K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Gift Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Zipper Quality50%−0.15

Rubbish zip

Smell25%−0.07

stinks

it absolutely stinks

Love

Quality-Overall18%−0.01

Good quality foil gift bags

great selection

Good quality

Ease Of Use14%+0.97

Very easy to use

Really handy

easy to find

Gifting Purpose11%+0.70

Wonderful way to package gifts

Great bags for presents

These are awesome to use for presents

Storage Capacity10%+0.66

Useful storage

Great storage bag

Brilliant Storage Solution for Christmas Wrap

Size-Overall9%+0.58

great size

size of them are perfect for any size of gift

A good variety of sizes

Return

0.3% Return rate 25% Fixable by listing

Zipper Quality75%▁▁▁███

Rubbish zip

Size-Overall25%██▁▁▁▁

FAQ

Common Foil Gift Bags questions

Answered from the same tracked data.