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Flower Wrapping Paper

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -35.9% this quarter, so Flower Wrapping Paper is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£69K/yr248K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
38%top-5 click share · 35 brands · 43 sellers

Flapen Score

Flower Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Flower Wrapping Paper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Wrapping Paper 248K times last year and spent an estimated £69K. The top 5 brands take 50% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
4.6%
Market size, estimated
£69Ka year
Peak month
February2.7× the quietest month
Top search term
flower wrapping paper63K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £3.22 to £19.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.99 that is £1K to £3K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£3.22–£19.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #855 within Paper. It carries 520 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
12.4%
Average rank
#855in Paper
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Flower Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 rising

Sellers

43

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

38%

Top 20: 74%

Open market

46%

  • RUSPEPA13%
  • MtnLaur13%
  • BWLOIES12%
  • JMOOT8%
  • OUKEYI5%
  • dogmoon4%

Demand

Flower Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Flower Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower wrapping paper63K/yr
  • bouquet wrapping paper52K/yr
  • flower bouquet wrapping paper20K/yr
  • flower wrapping paper bouquet17K/yr
  • flower paper for bouquets16K/yr
  • flower paper17K/yr
  • flower wrap11K/yr
  • boquet wrapping paper9K/yr
  • bouquet paper8K/yr
  • florist paper8K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.05

Not well made

Looks cheap and was dull

Poor quality

Thickness17%−0.09

Not very thick

Very thin

is quite thin

Wrinkles8%−0.03

so there were creases on them

They do come vacuum packed so have creases in them that are difficult to come out

Grip6%+0.26

a bit slippery to work with

Paper Quality6%−0.01

therefore the paper was ruined throughout the whole roll

Triplast paper

Love

Quality-Overall30%−0.05

These wrapping bags are really good quality

Great Quality and Perfect for Presenting Flowers

Brilliant quality

Value For Money17%+1.94

Worth the money

Good Value

Excellent value

Advertised Vs Actual Product10%

it did the job

Exactly as advertised

As described

Color5%

Lovely colours

the colours are lovely

The colour of these is simple and stylish and works well with any colour of flower or style

Paper Quality5%−0.01

A sturdy quality paper

Well priced and fairly strong paper

Thick paper for good quality

Return

0.5% Return rate 60% Fixable by listing

Size-Overall33%▂▄▇▇▆█

Short roll

It's a bit on the small side

tiny roll arrived

Color19%▅▆▂▆▃█

then wrap the bouquet it doesnt notice so much the material is pleated to give it a gathering the colour is not as vibrant as I was expecting

The shade of pink is very pale...almost white, and the fabric has a pleated effect

Quality-Overall12%█▄▃▃▃▃

Not well made

Looks cheap and was dull

Poor quality

Value For Money6%▁▃█▁▇▇
Paper Quality5%█▁▃▁▄▁

therefore the paper was ruined throughout the whole roll

Triplast paper

FAQ

Common Flower Wrapping Paper questions

Answered from the same tracked data.