Skip to content

Flower Wrapping Paper

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -35.9% this quarter, so Flower Wrapping Paper is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£69K/yr248K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
38%top-5 click share · 35 brands · 43 sellers

Flapen Score

Flower Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Flower Wrapping Paper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Wrapping Paper 248K times last year and spent an estimated £69K. The top 5 brands take 50% of clicks. Demand peaks in Feb–Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
4.6%
Market size, estimated
£69Ka year
Peak month
February2.7× the quietest month
Top search term
flower wrapping paper63K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £3.22 to £19.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.99 that is £1K to £3K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£3.22–£19.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #855 within Paper. It carries 520 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
12.4%
Average rank
#855in Paper
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
51

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Flower Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 rising

Sellers

43

Est. top-5 brand share

50%

Top 20: 87%

Est. top-5 click share

38%

Top 20: 74%

Open market

46%

  • RUSPEPA13%
  • MtnLaur13%
  • BWLOIES12%
  • JMOOT8%
  • OUKEYI5%
  • dogmoon4%

Demand

Flower Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Search terms

Top Flower Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flower wrapping paper63K/yr
  • bouquet wrapping paper52K/yr
  • flower bouquet wrapping paper20K/yr
  • flower wrapping paper bouquet17K/yr
  • flower paper for bouquets16K/yr
  • flower paper17K/yr
  • flower wrap11K/yr
  • boquet wrapping paper9K/yr
  • bouquet paper8K/yr
  • florist paper8K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Wrapping Paper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Not well made”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Flower Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data