flower wrapping paper
Worth a lookShows low returns (0.5%), but soft demand (-35.9% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good520.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.22–£19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£69K£69K/yr · 248K searches
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, flower wrapping paper is a £69K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
flower wrapping paper market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £60K–£75K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #855
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 12.4%
- Avg brand age
- 22 months
- Avg seller age
- 215 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
43
Top-5 brand share
50%
Top 20: 87%
Top-5 click share
38%
Top 20: 74%
Open market
46%
- RUSPEPA13%
- MtnLaur13%
- BWLOIES12%
- JMOOT8%
- OUKEYI5%
- dogmoon4%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -35.9% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
Top flower wrapping paper search terms
- flower wrapping paper63K/yr
- bouquet wrapping paper52K/yr
- flower bouquet wrapping paper20K/yr
- flower wrapping paper bouquet17K/yr
- flower paper for bouquets16K/yr
- flower paper17K/yr
- flower wrap11K/yr
- boquet wrapping paper9K/yr
- bouquet paper8K/yr
- florist paper8K/yr
Top flower wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MtnLaur Flower Wrapping Paper 20 Sheets Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Wedding Birthday Gift (Pink)
MtnLaur£5.044.5★88 rev
Pink Flower Wrapping Paper Bouquet Wrap with Gold Border Design Korean Paper Style Bouquet Wrapping Paper Waterproof Floral Gift Wrap Paper
BWLOIES£5.194.6★239 rev
Flower Bouquet Wrapping Paper 20 Sheets Flower Floral Wrap Packaging Paper for Bouquets Wedding Birthdays Party 5 Colors
JMOOT£6.304.8★29 rev
RUSPEPA 20 Sheets Flower Wrapping Paper Waterproof Floral Bouquet Packing Paper Florist Supplies for Birthday Party Wedding and DIY Crafts - Pink
RUSPEPA£6.294.8★614 rev
OUKEYI 145 Sheets Korean Cotton Wrapping Flower Paper Waterproof Pleated Floral Wrapping Paper for Bouquets & Gift Packaging
OUKEYI£7.974.4★141 rev
Newest
by launch date
OMBRISA Flower Wrapping Paper 20 Sheets Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Flowers Shop Bouquet Packaging(White & Pink)
OMBRISA£5.176 rev
3.8 Yard Pearl Flower Wrapping Paper Mesh Bouquet Wrapping Paper Wrinkled Translucent for Party Favor Decor Florist Supplies Wedding Gift Packaging Mothers Day Valentines Day
Matwsec£3.840 rev
NETFLO Flower Wrapping Paper 40 Sheets Bouquet Wrapping Paper
NETFLO£8.4214 rev
Bouquet Wrapping Paper 4 Yards Black Floral Paper Wrinkled Translucent Bouquet Accessories Supplies Pearl Edge Waterproof Flower Wrap Mesh Paper For Florist Gift Package 4Yard x 11Inch
YCZARD£3.651 rev
20 Sheets MtnLaur Flower Wrapping Paper 22x22in Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Wedding Birthday Gift (Pink)
JIESHEPR£4.931 rev
Trending
90-day click momentum20 Sheets MtnLaur Flower Wrapping Paper 22x22in Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Wedding Birthday Gift (Pink)
JIESHEPR£4.935.0★
OMBRISA Flower Wrapping Paper 20 Sheets Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Flowers Shop Bouquet Packaging(White & Pink)
OMBRISA£5.174.7★
Bouquet Wrapping Paper 4 Yards Black Floral Paper Wrinkled Translucent Bouquet Accessories Supplies Pearl Edge Waterproof Flower Wrap Mesh Paper For Florist Gift Package 4Yard x 11Inch
YCZARD£3.655.0★
40Pcs Flower Wrapping Paper White and Pink Bouquet Wrapping Paper 22x22in
jwtyu£8.554.8★
3.8 Yard Pearl Flower Wrapping Paper Mesh Bouquet Wrapping Paper Wrinkled Translucent for Party Favor Decor Florist Supplies Wedding Gift Packaging Mothers Day Valentines Day
Matwsec£3.840.0★
What buyers say about flower wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“These wrapping bags are really good quality”
“Worth the money”
“it did the job”
“Lovely colours”
“A sturdy quality paper”
“Easy to use”
“Very thick paper its good quality”
“Theyre a good size”
“Great design”
“keeps water in”
What buyers complain about
“Not well made”
“Not very thick”
“so there were creases on them”
“a bit slippery to work with”
“therefore the paper was ruined throughout the whole roll”
“Short roll”
“I didn't really look at the listing”
“Thin”
“Rubbish”
“then wrap the bouquet it doesnt notice so much the material is pleated to give it a gathering the colour is not as vibrant as I was expecting”
Top return reasons
Common questions
- Is flower wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 51 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the flower wrapping paper niche?
- 35 brands and 43 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in flower wrapping paper?
- Top complaints mined from reviews: Quality-Overall, Thickness, Wrinkles. The return rate is 0.5%.
- When does demand for flower wrapping paper peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- What does it cost to enter the flower wrapping paper niche?
- Listings span £3.22–£19.42; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.