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Flower Press

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $211K a year here, so Flower Press is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 835 Stationery & Office Supplies niches · +15 vs the category median of 47
Market size
£211K/yr190K searches / yr
90-day growth
+49.3%search demand this quarter
Competition
56%top-5 click share · 15 brands · 23 sellers

Flapen Score

Flower Press against its category

The dotted line is the Stationery & Office Supplies average. Past it, Flower Press is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flower Press market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flower Press 190K times last year and spent an estimated £211K. The top 5 brands take 75% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
+49.3%
Conversion, latest week
7.6%
Market size, estimated
£211Ka year
Peak month
May2.6× the quietest month
Top search term
flower press115K searches a year

02 · Price

A sale here is worth £14.59.

Listings sell for £14.59 on average, from £6.93 to £33.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £14.59 that is £7K to £11K a year per listing.

Average price
£14.59under the $15 to $100 sweet spot
Price range
£6.93–£33.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #144 within Art & Craft Supplies. It carries 381 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#144in Art & Craft Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Flower Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

19%

  • Rhykoka35%
  • Sanlebi18%
  • GOLDGE8%
  • Aboofx8%
  • Berstuk5%
  • zunmial5%

Demand

Flower Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.6×

Search terms

Top Flower Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower press115K/yr
  • flower pressing kit36K/yr
  • flower press for adults17K/yr
  • flower press kit10K/yr
  • flower pressing kit kids9K/yr
  • large flower press5K/yr

Reviews and returns

What reviews say buyers love and hate about Flower Press

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%+0.51

Large in size

quite small

bolts did not fit

Instructions/User Manual/Troubleshooting12%−0.09

Instructions could be a bit better for beginners

Instructions not easy to follow seemed a bit flimsy

Instruction manual missing

Defective Material/Parts9%−0.06

Slight flaw

The plastic end pieces warped

Assembly/Installation7%

A little unsure how to put it together

I was not expecting to manually screw in 4 screws which was difficult for me to do

Wood Quality5%−0.05

Two cheap bits of wood

Love

Quality-Overall20%−0.02

Absolutely beautiful equipment

Excellent quality

Good enough as a starter kit

Value For Money12%−0.03

Good value

Excellent value for money

Good value for money

Size-Overall12%+0.51

Good size

Fits nicely in my coat pocket

It's the perfect size for taking on walks

Gifting Purpose9%+0.86

Cute gift

Birthday gift

A lovely gift

Ease Of Use9%+1.12

Easy to use

easy instructions

Perfect for on the go

Return

0.7% Return rate 43% Fixable by listing

Size-Overall38%█▄▃▃▄▃

Large in size

quite small

bolts did not fit

Functionality-Overall9%▁▆█▁▃▄

Gimik - doesn't work

Defective Material/Parts9%▁▃▃▅▄█

Slight flaw

The plastic end pieces warped

Wood Quality7%▁▃▁▇█▄

Two cheap bits of wood

Quality-Overall6%▁▁▂█▁█

I think the products arent good quality

I'm surprised to find out the price as it is not reflected in the quality

FAQ

Common Flower Press questions

Answered from the same tracked data.