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Flip Chart

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -18.9% this quarter, so Flip Chart is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£223K/yr111K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 61 sellers

Flapen Score

Flip Chart against its category

The dotted line is the Stationery & Office Supplies average. Past it, Flip Chart is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flip Chart market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flip Chart 111K times last year and spent an estimated £223K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
6.5%
Market size, estimated
£223Ka year
Peak month
January2.6× the quietest month
Top search term
flip chart43K searches a year

02 · Price

A sale here is worth £30.82.

Listings sell for £30.82 on average, from £6.81 to £71.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £30.82 that is £8K to £15K a year per listing.

Average price
£30.82inside the $15 to $100 sweet spot
Price range
£6.81–£71.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #25 within Paper. It carries 950 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
63%
Out of stock, average day
0.7%
Average rank
#25in Paper
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
950per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Flip Chart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

61

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

23%

  • VIZ-PRO37%
  • 5 Star10%
  • Bi-Office10%
  • maxtek8%
  • DOEWORKS7%
  • Q-Connect5%

Demand

Flip Chart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Flip Chart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flip chart43K/yr
  • flipchart21K/yr
  • flipchart stand12K/yr
  • flip chart stands12K/yr
  • flipcharts6K/yr
  • flip chart stand6K/yr
  • flipchart easel4K/yr
  • flip charts4K/yr
  • flipchart board4K/yr

Reviews and returns

What reviews say buyers love and hate about Flip Chart

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality16%+1.04

Please be aware that the paper arrives in too small a container meaning its crinkled so not easy to use as flip chart paper

Paper is poor quality

Quite poor quality paper as ripped easily

Advertised Vs Actual Product11%−0.04

False advertising

not as pictured

Not as described

Quality-Overall11%−0.04

Poor quality surface

I suspect its because the board itself just low quality

LOW QUALITY

Flatness7%−0.08

Instead of flat it came rolled up with no protective cover either side as in the picture

came rolled up so wasn't flat

Adhesion/Stickiness6%−0.04

the lable was stuck straight onto the whiteboard

Love

Quality-Overall21%−0.04

Good quality

Great item

Great product

Paper Quality13%+1.04

Great paper

Paper is of good quality - very sturdy pack

The paper quality is good for quick notes, sketches, or workshop activities, and the clean white surface makes everything easy to read

Value For Money11%+0.94

Flip chart good value and servie

Great value for money

Good value

Strength8%

Sturdy

in strong case too

Easy to set up - sturdy - good board

Advertised Vs Actual Product7%−0.04

Does the job

As described

Just as it says

Return

0.4% Return rate 38% Fixable by listing

Size-Overall21%█▆▄▇▅▄
Paper Quality11%█▇▄▂▆▆

Please be aware that the paper arrives in too small a container meaning its crinkled so not easy to use as flip chart paper

Paper is poor quality

Quite poor quality paper as ripped easily

Defective Material/Parts8%▁▆██▇▆
Strength6%█▂▂▂▃▂

Its legs are not sufficiently sturdy

Quality-Overall5%▁▁█▃▁▃

Poor quality surface

I suspect its because the board itself just low quality

LOW QUALITY

FAQ

Common Flip Chart questions

Answered from the same tracked data.