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Flash Cards

Fail

Prices span $1.72–$8.96, mostly outside the sweet spot, so Flash Cards is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£558K/yr1.4M searches / yr
90-day growth
-28.2%search demand this quarter
Competition
57%top-5 click share · 14 brands · 81 sellers

Flapen Score

Flash Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Flash Cards is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Cards 1.4M times last year and spent an estimated £558K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £558K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
8.7%
Market size, estimated
£558Ka year
Peak month
May2.9× the quietest month
Top search term
flash cards463K searches a year

02 · Price

A sale here is worth £4.61.

Listings sell for £4.61 on average, from £1.72 to £8.96. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £4.61 that is £37K to £46K a year per listing.

Average price
£4.61under the $15 to $100 sweet spot
Price range
£1.72–£8.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£37K–£46K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #13 within Cards & Card Stock. It carries 3,846 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#13in Cards & Card Stock
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,846per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Flash Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

81

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

18%

  • ojussa29%
  • Amazon Basics18%
  • Silvine14%
  • MIUTME10%
  • DDSHUN5%
  • OWLKELA5%

Demand

Flash Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Flash Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash cards463K/yr
  • revision cards224K/yr
  • flashcards260K/yr
  • index cards77K/yr
  • flash cards revision69K/yr
  • flashcards for revision49K/yr
  • cue cards32K/yr
  • note cards31K/yr
  • revision flash cards34K/yr
  • study cards24K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness21%−0.12

not thick

Obviously no thickness data in description

Thinner than I expected

Paper Quality20%−0.13

The cards look bright and tidy, yet the paper quality is quite poor

Very flimsy paper

My only negative would be that the paper could be a bit thicker

Quality-Overall11%+0.62

Quality too thin

Cheap price, cheap product

Poor quality

Strength5%−0.03

Cards not the strongest, bit lightweight

Flimsy

Id imagine these will tear with any amount of use or hole punching to make a set on a ring

Size-Overall5%+1.11

sadly not fit for intended purpose as I trusted these measurements

Larger than I meant to get -

Quite small

Love

Quality-Overall23%+0.62

Quality card

Good quality card

Good quality

Advertised Vs Actual Product15%+1.00

As described

just what we needed

Does the job

Value For Money14%+1.10

Great value for money

Fair price

Good value for money

Size-Overall10%+1.11

Good size

Good size as described

Good size pack

Color9%+0.18

the colours are so pretty

the other colours are good

Colorful

Return

0.3% Return rate 81% Fixable by listing

Size-Overall76%██▇▇▇▇

sadly not fit for intended purpose as I trusted these measurements

Larger than I meant to get -

Quite small

Thin5%▇▆▆▅██
Paper Quality4%▂▃▆▅▇█

The cards look bright and tidy, yet the paper quality is quite poor

Very flimsy paper

My only negative would be that the paper could be a bit thicker

Double-Sided Printing3%▃▆█▆▆▃
Quality-Overall2%▃▃▆▅▇█

Quality too thin

Cheap price, cheap product

Poor quality

FAQ

Common Flash Cards questions

Answered from the same tracked data.