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First Aid Book

Fail

The top 5 brands take 94% of clicks, so First Aid Book is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£136K/yr80K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 21 sellers

Flapen Score

First Aid Book against its category

The dotted line is the Stationery & Office Supplies average. Past it, First Aid Book is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for First Aid Book 80K times last year and spent an estimated £136K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 20.3% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
20.3%
Market size, estimated
£136Ka year
Peak month
March1.6× the quietest month
Top search term
accident book48K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £3.36 to £41.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £8.33 that is £21K to £25K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£3.36–£41.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£25K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #14 within Office Supplies. It carries 336 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
2.9%
Average rank
#14in Office Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
336per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top First Aid Book products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

21

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

3%

  • Safety First Aid Group52%
  • Cherry Printers13%
  • PrintWorks11%
  • tdog-online9%
  • 1ABOVE9%
  • Ezy-Aid3%
  • Open — no brand owns it (1 brand, 3%)

Demand

First Aid Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about First Aid Book

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
0.2%of orders come back
“Excellent value for money”
A buyer, on “Value For Money”17% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common First Aid Book questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data