Is first aid book profitable to sell on Amazon United Kingdom?

The niche generates £136K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (43/100).

How competitive is the first aid book niche?

7 brands and 21 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.

When does demand for first aid book peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the first aid book niche?

Listings span £3.36–£41.95; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.

first aid book

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great335.6

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.36–£41.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£136K

£136K/yr · 80K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.33

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, first aid book is a £136K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

first aid book market data

Units sold / yr: 20K–25K; avg 2,500–3,000/product
Revenue / yr: £167K–£208K; units × avg price
Conversion rate: 20.3%
Avg BSR: #14
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 2.9%
Avg brand age: 83 months
Avg seller age: 201 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Safety First Aid Group52%
Cherry Printers13%
PrintWorks11%
tdog-online9%
1ABOVE9%
Ezy-Aid3%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top first aid book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Safety First Aid Group A4 Accident Book

Safety First Aid Group£4.814.6★1,836 rev

Accident Report Book 2026 Version HSE Compliant Incident & Near Miss Record Book Suitable for Workplace First Aid Kit 120 Pages GDPR RIDDOR & CQC Aligned

PrintWorks£5.294.6★24 rev

Safety First Aid Group Accident Book A5

Safety First Aid Group£3.444.6★357 rev

GDPR Compliant Accident Report Book HSE Compliant

tdog-online£4.900.0★0 rev

Workplace Accident Record Book A5 48 Forms Incident Recording System

1ABOVE£3.364.7★35 rev

Newest

by launch date

Accident Report Book 2026 Version HSE Compliant Incident & Near Miss Record Book Suitable for Workplace First Aid Kit 120 Pages GDPR RIDDOR & CQC Aligned

PrintWorks£5.2924 rev

9mo ago

Workplace Accident Record Book A5 48 Forms Incident Recording System

1ABOVE£3.3635 rev

1y ago

GDPR Compliant Accident Report Book HSE Compliant

tdog-online£4.900 rev

1y ago

Lewis-Plast A4 Accident Book - Mandatory For Workplaces Data Protection & HSE Compliant Clear Instructions On Use - Accident Report Book Keep A Record Of Employee Injuries

Reliance Medical£4.0144 rev

2y ago

40 Records HSE Compliant A4 Accident Book - Workplace Injury Record/GDPR Compliant Log (1x Accident Log Book)

Ezy-Aid£4.43189 rev

8y ago

What buyers say about first aid book

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Excellent value for money”

Ease Of Use17%

“Everything is easy to read”

Quality-Overall15%

“Item is well made”

Advertised Vs Actual Product12%

“Does the Job”

Certifications10%

“Clear and GDPR Compliant”

Safety Standards10%

“Keeps you compliant”

Size-Overall7%

“Good size will be easy to use”

Paper Quality5%

“This accident book is printed on good quality paper that doesn't bleed through to the reverse side”

Document Organizing/Classification5%

“You can add all the info”

Storage Capacity2%

“Good size for storage”

Top return reasons

Size-Overall45%

Compatibility-Overall27%

Advertised Vs Actual Product9%

Water Resistance9%

Certifications9%

Common questions

Is first aid book profitable to sell on Amazon United Kingdom?: The niche generates £136K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (43/100).
How competitive is the first aid book niche?: 7 brands and 21 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
When does demand for first aid book peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the first aid book niche?: Listings span £3.36–£41.95; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.