How competitive is the First Aid Book niche on Amazon United Kingdom?

7 brands and 21 sellers compete in First Aid Book on Amazon United Kingdom. The top 5 First Aid Book products take 81% of clicks and its top 5 brands hold 94% of demand.

What does it cost to enter the First Aid Book niche?

First Aid Book sells for £8.33 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.36–£41.95. The average incumbent carries 336 reviews — the moat a new listing must climb.

First Aid Book

brand-locked demand (top 5 brands take 94% of clicks) — First Aid Book doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is First Aid Book profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, First Aid Book is a £136K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.

First Aid Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.4% over the last 90 days and 20.3% of searches end in a purchase.

£136K

revenue / yr

Units sold / yr25K

Search volume / yr-1.4%80K

Conversion rate20.3%

Avg price£8.33

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 21

Top-5 product click share81%

Open market6%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top First Aid Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Safety First Aid Group A4 Accident Book

Price: £4.81
Rating: 4.6/5
Reviews: 1,836
Age: 19y ago

Accident Report Book 2026 Version HSE Compliant Incident & Near Miss Record Book Suitable for Workplace First Aid Kit 120 Pages GDPR RIDDOR & CQC Aligned

Price: £5.29
Rating: 4.6/5
Reviews: 24
Age: 9mo ago

Safety First Aid Group Accident Book A5

Price: £3.44
Rating: 4.6/5
Reviews: 357
Age: 12y ago

GDPR Compliant Accident Report Book HSE Compliant

Price: £4.90
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Workplace Accident Record Book A5 48 Forms Incident Recording System

Price: £3.36
Rating: 4.7/5
Reviews: 35
Age: 1y ago

Newest

by launch date

Accident Report Book 2026 Version HSE Compliant Incident & Near Miss Record Book Suitable for Workplace First Aid Kit 120 Pages GDPR RIDDOR & CQC Aligned

Price: £5.29
Rating: 4.6/5
Reviews: 24
Age: 9mo ago

Workplace Accident Record Book A5 48 Forms Incident Recording System

Price: £3.36
Rating: 4.7/5
Reviews: 35
Age: 1y ago

GDPR Compliant Accident Report Book HSE Compliant

Price: £4.90
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Lewis-Plast A4 Accident Book - Mandatory For Workplaces Data Protection & HSE Compliant Clear Instructions On Use - Accident Report Book Keep A Record Of Employee Injuries

Price: £4.01
Rating: 4.3/5
Reviews: 44
Age: 2y ago

40 Records HSE Compliant A4 Accident Book - Workplace Injury Record/GDPR Compliant Log (1x Accident Log Book)

Price: £4.43
Rating: 4.6/5
Reviews: 189
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Safety First Aid Group52%
Cherry Printers13%
PrintWorks11%
tdog-online9%
1ABOVE9%
Ezy-Aid3%
Open — no brand owns it (1 brand, 3%)

First Aid Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR20.3%Products10Brands7Top 5 Brands94%OOS Rate2.9%Rating4.6★Reviews336Avg BSR#14

No pronounced peak months · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about First Aid Book

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money17%

“Excellent value for money”

Ease Of Use17%

“Everything is easy to read”

Quality-Overall15%

“Item is well made”

Advertised Vs Actual Product12%

“Does the Job”

Certifications10%

“Clear and GDPR Compliant”

First Aid Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

45%

2Compatibility-Overall

27%

3Advertised Vs Actual Product

4Water Resistance

5Certifications

Common First Aid Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores First Aid Book 43/100 on Amazon United Kingdom — Skip it. The niche generates £136K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.4% over the last 90 days.