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First Aid Book

Fail

The top 5 brands take 94% of clicks, so First Aid Book is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£136K/yr80K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 21 sellers

Flapen Score

First Aid Book against its category

The dotted line is the Stationery & Office Supplies average. Past it, First Aid Book is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The First Aid Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for First Aid Book 80K times last year and spent an estimated £136K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
20.3%
Market size, estimated
£136Ka year
Peak month
March1.6× the quietest month
Top search term
accident book48K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £3.36 to £41.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £8.33 that is £21K to £25K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£3.36–£41.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£25K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #14 within Office Supplies. It carries 336 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
2.9%
Average rank
#14in Office Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
336per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top First Aid Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£20K£41K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

21

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Safety First Aid Group52%
  • Cherry Printers13%
  • PrintWorks11%
  • tdog-online9%
  • 1ABOVE9%
  • Ezy-Aid3%
  • Open — no brand owns it (1 brand, 3%)

Demand

First Aid Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about First Aid Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money17%−0.02

Excellent value for money

Good price

Good value for money

Ease Of Use17%−0.02

Everything is easy to read

Easy to understand

It looks to be an easy to use format

Quality-Overall15%+1.72

Item is well made

Good product

Advertised Vs Actual Product12%−0.06

Does the Job

Excellent, just what was wanted

Certifications10%+1.08

Clear and GDPR Compliant

Return

0.2% Return rate 55% Fixable by listing

Size-Overall45%▅▁▁▁█▃
Compatibility-Overall27%▁▁▁█▁▄
Advertised Vs Actual Product9%▁▁▁▁▁█
Water Resistance9%█▁▁▁▁▁
Certifications9%▁▁▁█▁▁

FAQ

Common First Aid Book questions

Answered from the same tracked data.