Skip to content

Fineliners

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -11.9% this quarter, so Fineliners is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£259K/yr511K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
41%top-5 click share · 25 brands · 130 sellers

Flapen Score

Fineliners against its category

The dotted line is the Stationery & Office Supplies average. Past it, Fineliners is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fineliners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fineliners 511K times last year and spent an estimated £259K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
7.3%
Market size, estimated
£259Ka year
Peak month
January1.8× the quietest month
Top search term
fineliner pens159K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £2.33 to £27.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £6.90 that is £7K to £9K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£2.33–£27.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #50 within Pens, Pencils & Writing Supplies. It carries 3,604 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#50in Pens, Pencils & Writing Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,604per listing
Listings tracked
39

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fineliners products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

130

Est. top-5 brand share

67%

Top 20: 96%

Est. top-5 click share

41%

Top 20: 81%

Open market

27%

  • Liquidraw22%
  • STAEDTLER20%
  • KOUSICOO9%
  • STABILO8%
  • SKYGLORY8%
  • SAKURA6%

Demand

Fineliners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Fineliners search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fineliner pens159K/yr
  • staedtler fineliner pens45K/yr
  • fine liner pens black57K/yr
  • fineliners35K/yr
  • black fineliner pens30K/yr
  • fine tip pens28K/yr
  • fine liners24K/yr
  • fineliner17K/yr
  • fine liner pens19K/yr
  • fine liner13K/yr

Reviews and returns

What reviews say buyers love and hate about Fineliners

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Good quality pens let down by poor quality control”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fineliners questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data