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Fine Liner Pens Coloured

Fail

Demand is soft, at -17.3% this quarter, so Fine Liner Pens Coloured is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£72K/yr111K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
55%top-5 click share · 13 brands · 97 sellers

Flapen Score

Fine Liner Pens Coloured against its category

The dotted line is the Stationery & Office Supplies average. Past it, Fine Liner Pens Coloured is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fine Liner Pens Coloured market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fine Liner Pens Coloured 111K times last year and spent an estimated £72K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.8%
Market size, estimated
£72Ka year
Peak month
November5.0× the quietest month
Top search term
staedtler fineliner pens45K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £3.40 to £27.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.48 that is £2K to £5K a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£3.40–£27.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Pens, Pencils & Writing Supplies. It carries 3,978 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#231in Pens, Pencils & Writing Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,978per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fine Liner Pens Coloured products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

97

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 92%

Open market

10%

  • STAEDTLER64%
  • Liquidraw10%
  • SKYGLORY8%
  • STABILO4%
  • TWOHANDS2%
  • SOL2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Fine Liner Pens Coloured search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.0×

Search terms

Top Fine Liner Pens Coloured search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • staedtler fineliner pens45K/yr
  • fine liner pens coloured16K/yr
  • coloured fine liner pens8K/yr
  • fineliner pens coloured8K/yr
  • steadler fine liners7K/yr
  • coloured fineliners5K/yr
  • staedtler triplus fineliner3K/yr
  • fine liners coloured pens3K/yr
  • spirograph pens4K/yr
  • staedtler triplus3K/yr

Reviews and returns

What reviews say buyers love and hate about Fine Liner Pens Coloured

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
12%of negative reviews mention “Color”
0.5%of orders come back
“more of a dark grey”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fine Liner Pens Coloured questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data