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Fine Liner Pens Coloured

Fail

Demand is soft, at -17.3% this quarter, so Fine Liner Pens Coloured is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£72K/yr111K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
55%top-5 click share · 13 brands · 97 sellers

Flapen Score

Fine Liner Pens Coloured against its category

The dotted line is the Stationery & Office Supplies average. Past it, Fine Liner Pens Coloured is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fine Liner Pens Coloured market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fine Liner Pens Coloured 111K times last year and spent an estimated £72K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.8%
Market size, estimated
£72Ka year
Peak month
November5.0× the quietest month
Top search term
staedtler fineliner pens45K searches a year

02 · Price

A sale here is worth £9.48.

Listings sell for £9.48 on average, from £3.40 to £27.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.48 that is £2K to £5K a year per listing.

Average price
£9.48under the $15 to $100 sweet spot
Price range
£3.40–£27.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Pens, Pencils & Writing Supplies. It carries 3,978 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#231in Pens, Pencils & Writing Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,978per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fine Liner Pens Coloured products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

97

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

10%

  • STAEDTLER64%
  • Liquidraw10%
  • SKYGLORY8%
  • STABILO4%
  • TWOHANDS2%
  • SOL2%
  • Open — no brand owns it (7 brands, 10%)

Demand

Fine Liner Pens Coloured search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.0×

Search terms

Top Fine Liner Pens Coloured search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staedtler fineliner pens45K/yr
  • fine liner pens coloured16K/yr
  • coloured fine liner pens8K/yr
  • fineliner pens coloured8K/yr
  • steadler fine liners7K/yr
  • coloured fineliners5K/yr
  • staedtler triplus fineliner3K/yr
  • fine liners coloured pens3K/yr
  • spirograph pens4K/yr
  • staedtler triplus3K/yr

Reviews and returns

What reviews say buyers love and hate about Fine Liner Pens Coloured

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color12%+1.01

more of a dark grey

Darker and more smudgy

however not always true to the colour

Functionality-Overall8%−0.06

Dont work

Dont work properly

5 pens didn't work

Dry/Empty Ink8%−0.04

Perhaps the ink has dried up

A few pens were dry

Dry pens

Size-Overall5%−0.02

I assumed the size rather than being more thorough

Loose fitting

They are small

Quality-Overall5%+0.46

Cheaply made

Poor quality

Very poor quality

Love

Color19%+1.01

bright colours

the colours are vibrant

Nice variety of colours

Quality-Overall16%+0.46

Amazing quality

Good quality set

Great quality pens

Pen/Pencil Quality15%+1.19

Beautiful pens

Great set of pens

Good pens

Writing Experience10%+0.67

Great quality, write and colour well

Nice writers

Really lovely to write with

Value For Money9%+0.51

Excellent value

Good value

Worth every penny

Return

0.5% Return rate 36% Fixable by listing

Color14%▆▄▇▃█▄

more of a dark grey

Darker and more smudgy

however not always true to the colour

Quality-Overall11%▁▄▃▅▄█

Cheaply made

Poor quality

Very poor quality

Nib/Tip Quality10%▁█▅▆▁▅

the tip falls off them

the tip of the pen came away from the shaft of pen

The tips of pens fell apart or fell out

Display Colors8%▁▅▁█▅▃
Dry/Empty Ink7%█▅▃▂▁▄

Perhaps the ink has dried up

A few pens were dry

Dry pens

FAQ

Common Fine Liner Pens Coloured questions

Answered from the same tracked data.