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Fine Liner Pens Black

Fail

Prices span $2.33–$12.41, mostly outside the sweet spot, so Fine Liner Pens Black is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£81K/yr127K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
55%top-5 click share · 19 brands · 80 sellers

Flapen Score

Fine Liner Pens Black against its category

The dotted line is the Stationery & Office Supplies average. Past it, Fine Liner Pens Black is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fine Liner Pens Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fine Liner Pens Black 127K times last year and spent an estimated £81K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
10.5%
Market size, estimated
£81Ka year
Peak month
September1.7× the quietest month
Top search term
fine liner pens black57K searches a year

02 · Price

A sale here is worth £6.10.

Listings sell for £6.10 on average, from £2.33 to £12.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.10 that is £3K to £5K a year per listing.

Average price
£6.10under the $15 to $100 sweet spot
Price range
£2.33–£12.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #47 within Pens, Pencils & Writing Supplies. It carries 3,004 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#47in Pens, Pencils & Writing Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,004per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fine Liner Pens Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

80

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

29%

  • Liquidraw31%
  • STABILO13%
  • KOUSICOO10%
  • STAEDTLER6%
  • TWOHANDS6%
  • uni-ball5%

Demand

Fine Liner Pens Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Fine Liner Pens Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fine liner pens black57K/yr
  • black fineliner pens30K/yr
  • fineliner pens black14K/yr
  • black fine liner pen9K/yr
  • black fine liner pens for artists5K/yr
  • zentangle pens4K/yr
  • fine liners black pens4K/yr
  • black fineliner4K/yr

Reviews and returns

What reviews say buyers love and hate about Fine Liner Pens Black

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%+0.86

Poor quality Pens

AWFUL QUALITY

Poor quality, only a few in the pack are working all the rest are dried up

Dry/Empty Ink8%−0.03

Ink dried out

Dried out

Pens dry

Nib/Tip Quality6%

could have contained smaller sized nibs

one pen didn't have a nib so wouldn't work

which the tips of the pens are more fragile

Ink Leakage5%−0.03

Ink runs out very quickly

One of them started leaking after 5 minutes use

Pens run out of ink very quickly - have to continuously shake the pen

Moist/Dry5%−0.04

Dry and useless

Pens dry

Some where dry

Love

Quality-Overall18%+0.86

Amazing quality

Satisfactory overall

Good quality pen

Value For Money11%+0.51

Good value

Worth the money

Excellent Value

Drawing Experience11%+1.17

Great drawing pens

Good for drawing

Very useful pens for drawing

Writing Experience8%+0.58

Great for fine writing

Easy to write with

write smoothly

Pen/Pencil Quality8%+0.59

Good pens

Fine pens

Nice quality pens in assorted sizes and tips

Return

0.3% Return rate 4% Fixable by listing

Functionality-Overall20%▆▄▆▆█▇

Dont work

Multiple pens do not work

Half the pens dont even work

Dry/Empty Ink12%█▆▃▂▃▅

Ink dried out

Dried out

Pens dry

Ink Refill10%▁▆▅▃█▄
Quality-Overall7%▅▆▁█▂▂

Poor quality Pens

AWFUL QUALITY

Poor quality, only a few in the pack are working all the rest are dried up

Nib/Tip Quality6%▁▆▁▆██

could have contained smaller sized nibs

one pen didn't have a nib so wouldn't work

which the tips of the pens are more fragile

FAQ

Common Fine Liner Pens Black questions

Answered from the same tracked data.