Filofax Personal Refills 2024
FailShoppers spend only $30K a year here, so Filofax Personal Refills 2024 is a Fail.
- Flapen Score
- 45 / 100Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 4745
- Market size
- £30K/yr53K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 35%top-5 click share · 11 brands · 32 sellers
Flapen Score
Filofax Personal Refills 2024 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Filofax Personal Refills 2024 is stronger. Inside it, weaker.
Market
The Filofax Personal Refills 2024 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filofax Personal Refills 2024 53K times last year and spent an estimated £30K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £30Ka year
- Peak month
- January11.6× the quietest month
- Top search term
- filofax pocket27K searches a year
02 · Price
A sale here is worth £26.07.
Listings sell for £26.07 on average, from £2.82 to £119.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £26.07 that is £0 to £3K a year per listing.
- Average price
- £26.07inside the $15 to $100 sweet spot
- Price range
- £2.82–£119.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #521 within Calendars, Planners & Personal Organisers. It carries 245 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 94%
- Out of stock, average day
- 19.6%
- Average rank
- #521in Calendars, Planners & Personal Organisers
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 245per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 1 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Filofax Personal Refills 2024 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filofax Domino Patent Pocket Organiser - Pink
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 11mo ago
Filofax Finsbury Pocket Leather Organiser - Raspberry
- Price
- £55.00
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 1y ago
Filofax Saffiano Pocket Organiser - Blue
- Price
- £26.94
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago
Filofax Saffiano Pocket Organiser - Blush
- Price
- £29.33
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 1y ago
Filofax Meadow Pocket Organiser - Mix
- Price
- £23.91
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 1y ago
Trending
90-day click momentum
Filofax Pocket Week on two pages English 2027 diary 27-68221
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago
Filofax Garden Pocket Organiser - Mix
- Price
- £27.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Filofax Saffiano Pocket Organiser - Violet
- Price
- £28.64
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago
Bellroy Travel Folio Second Edition - Black
- Price
- £119.52
- Rating
- 4.3/5
- Reviews
- 251
- Age
- 3y ago
Filofax Botanical Pocket Organiser - Blue
- Price
- £23.59
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch dateFilofax Pocket Week on two pages English 2027 diary 27-68221
- Price
- £7.10
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3mo ago
Filofax Domino Patent Pocket Organiser - Pink
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 11mo ago
Filofax Saffiano Pocket Organiser - Blue
- Price
- £26.94
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago
Filofax Saffiano Pocket Organiser - Violet
- Price
- £28.64
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 11mo ago
Filofax Malden Pocket Leather Organiser - Burgundy
- Price
- £79.04
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
32
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
4%
- Filofax86%
- Bellroy4%
- I'm the style2%
- Onlyesh2%
- M Mamasako Leather, London2%
- FYY1%
- Open — no brand owns it (5 brands, 4%)
Demand
Filofax Personal Refills 2024 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 11.6×
Search terms
Top Filofax Personal Refills 2024 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- filofax pocket27K/yr
- pocket filofax13K/yr
- filofax pocket organiser9K/yr
- filofax diary 2025350/yr
- filofax 2025487/yr
- filofax 2025 week on two pages27/yr
Reviews and returns
What reviews say buyers love and hate about Filofax Personal Refills 2024
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I have returned as it is too big to be used in a handbag
on arrival I noticed rust on one of the ring opening tabs
Quite expensive for a small item
Love
As Advertised
As described
Just what I needed
It is well made, typical Bellroy
Good quality
Nice product
Ideal sizes
fits into my bag
a nice size for my handbag
Great value personal organiser
It helps me be organised
A beautiful Pocket Organiser
Excellent value for money
Value for money
Good value
Return
1.9% Return rate 90% Fixable by listing
I have returned as it is too big to be used in a handbag
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filofax Personal Refills 2024 questions
Answered from the same tracked data.