How competitive is the Filofax Personal Refills 2024 niche on Amazon United Kingdom?

11 brands and 32 sellers compete in Filofax Personal Refills 2024 on Amazon United Kingdom. The top 5 Filofax Personal Refills 2024 products take 35% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Filofax Personal Refills 2024?

Filofax Personal Refills 2024 buyers on Amazon United Kingdom complain most about Size-Overall, Rusts/Corrodes, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.9%.

What does it cost to enter the Filofax Personal Refills 2024 niche?

Filofax Personal Refills 2024 sells for £26.07 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.82–£119.52. The average incumbent carries 245 reviews — the moat a new listing must climb.

Filofax Personal Refills 2024

a small market ($30K/yr) — Filofax Personal Refills 2024 doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Filofax Personal Refills 2024 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Filofax Personal Refills 2024 is a £30K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Filofax Personal Refills 2024: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.8% over the last 90 days and 2.2% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr1K

Search volume / yr-24.8%53K

Conversion rate2.2%

Avg price£26.07

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers11 · 32

Top-5 product click share35%

Open market5%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 47 products

Top Filofax Personal Refills 2024 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Filofax Domino Patent Pocket Organiser - Pink

Price: £13.66
Rating: 4.6/5
Reviews: 9
Age: 11mo ago

Filofax Finsbury Pocket Leather Organiser - Raspberry

Price: £55.00
Rating: 4.7/5
Reviews: 30
Age: 1y ago

Filofax Saffiano Pocket Organiser - Blue

Price: £26.94
Rating: 4.7/5
Reviews: 10
Age: 11mo ago

Filofax Saffiano Pocket Organiser - Blush

Price: £29.33
Rating: 2.9/5
Reviews: 2
Age: 1y ago

Filofax Meadow Pocket Organiser - Mix

Price: £23.91
Rating: 4.3/5
Reviews: 6
Age: 1y ago

Newest

by launch date

Filofax Pocket Week on two pages English 2027 diary 27-68221

Price: £7.10
Rating: 4.7/5
Reviews: 4
Age: 3mo ago

Filofax Domino Patent Pocket Organiser - Pink

Price: £13.66
Rating: 4.6/5
Reviews: 9
Age: 11mo ago

Filofax Saffiano Pocket Organiser - Blue

Price: £26.94
Rating: 4.7/5
Reviews: 10
Age: 11mo ago

Filofax Saffiano Pocket Organiser - Violet

Price: £28.64
Rating: 4.7/5
Reviews: 10
Age: 11mo ago

Filofax Malden Pocket Leather Organiser - Burgundy

Price: £79.04
Rating: 4.3/5
Reviews: 15
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

35%

Top 20: 78%

Open market

Filofax86%
Bellroy4%
I'm the style2%
Onlyesh2%
M Mamasako Leather, London2%
FYY1%
Open — no brand owns it (5 brands, 4%)

Filofax Personal Refills 2024 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR2.2%Products47Brands11Top 5 Brands95%OOS Rate19.6%Rating4.4★Reviews245Avg BSR#521

Peak months: Jan, Feb · busiest ÷ quietest = 11.6×

Top Filofax Personal Refills 2024 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

filofax pocket27K/yr -33.7%1.3% conv.
pocket filofax13K/yr -15.5%1.4% conv.
filofax pocket organiser9K/yr -4.3%1.9% conv.
filofax diary 2025350/yr -19.1%0.0% conv.
filofax 2025487/yr -56.3%0.0% conv.
filofax 2025 week on two pages27/yr -100.0%0.0% conv.

What reviews say buyers love and hate about Filofax Personal Refills 2024

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Advertised Vs Actual Product20%

“As Advertised”

Quality-Overall18%

“It is well made, typical Bellroy”

Size-Overall15%

“Ideal sizes”

Document Organizing/Classification7%

“Great value personal organiser”

Value For Money5%

“Excellent value for money”

What buyers complain about

56% of reviews

Size-Overall33%

“I have returned as it is too big to be used in a handbag”

Rusts/Corrodes11%

“on arrival I noticed rust on one of the ring opening tabs”

Value For Money11%

“Quite expensive for a small item”

Filofax Personal Refills 2024 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

90%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

82%

2Advertised Vs Actual Product

3Quality-Overall

4Weight Heavy

5Paper Brightness

Common Filofax Personal Refills 2024 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filofax Personal Refills 2024 45/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 47 tracked products. 1 of 16 products launched in the last 360 days are still selling. Search demand moved -24.8% over the last 90 days.