filofax personal refills 2024
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£26.07avg listing price — sweet spot $15–$100
Review moat
Great244.87avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£2.82–£119.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£30K£30K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, filofax personal refills 2024 is a £30K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
filofax personal refills 2024 market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #521
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 45%
- Out of stock
- 19.6%
- Avg brand age
- 37 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
32
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
4%
- Filofax86%
- Bellroy4%
- I'm the style2%
- Onlyesh2%
- M Mamasako Leather, London2%
- FYY1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -24.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 11.6×
Top filofax personal refills 2024 search terms
- filofax pocket27K/yr
- pocket filofax13K/yr
- filofax pocket organiser9K/yr
- filofax diary 2025350/yr
- filofax 2025487/yr
- filofax 2025 week on two pages27/yr
Top filofax personal refills 2024 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filofax Domino Patent Pocket Organiser - Pink
Filofax£13.664.6★9 rev
Filofax Finsbury Pocket Leather Organiser - Raspberry
Filofax£55.004.7★30 rev
Filofax Saffiano Pocket Organiser - Blue
Filofax£26.944.7★10 rev
Filofax Saffiano Pocket Organiser - Blush
Filofax£29.332.9★2 rev
Filofax Meadow Pocket Organiser - Mix
Filofax£23.914.3★6 rev
Newest
by launch date
Filofax Pocket Week on two pages English 2027 diary 27-68221
Filofax£7.104 rev
Filofax Domino Patent Pocket Organiser - Pink
Filofax£13.669 rev
Filofax Saffiano Pocket Organiser - Blue
Filofax£26.9410 rev
Filofax Saffiano Pocket Organiser - Violet
Filofax£28.6410 rev
Filofax Malden Pocket Leather Organiser - Burgundy
Filofax£79.0415 rev
Trending
90-day click momentumFilofax Pocket Week on two pages English 2027 diary 27-68221
Filofax£7.104.7★
Filofax Garden Pocket Organiser - Mix
Filofax£27.980.0★
Filofax Saffiano Pocket Organiser - Violet
Filofax£28.644.7★
Bellroy Travel Folio Second Edition - Black
Bellroy£119.524.3★
Filofax Botanical Pocket Organiser - Blue
Filofax£23.595.0★
What buyers say about filofax personal refills 2024
What buyers praise and complain about, mined from review topics.What buyers love
“As Advertised”
“It is well made, typical Bellroy”
“Ideal sizes”
“Great value personal organiser”
“Excellent value for money”
“The colour is lovely”
“Really lovely notebook”
“Beautiful Filofax, quality leather, well worth the money”
“Really useful”
“This is a lightweight”
What buyers complain about
“I have returned as it is too big to be used in a handbag”
“on arrival I noticed rust on one of the ring opening tabs”
“Quite expensive for a small item”
Top return reasons
Common questions
- Is filofax personal refills 2024 profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 47 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the filofax personal refills 2024 niche?
- 11 brands and 32 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in filofax personal refills 2024?
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Value For Money. The return rate is 1.9%.
- When does demand for filofax personal refills 2024 peak?
- Demand peaks in Jan–Feb; the busiest month runs 11.6× the quietest.
- What does it cost to enter the filofax personal refills 2024 niche?
- Listings span £2.82–£119.52; the average listing price is £26.07 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.