filofax personal refills 2023
Skip itPrices mostly outside the sweet spot ($3.33–$13.44) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good940.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay£128K£128K/yr · 323K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.70avg listing price — sweet spot $15–$100
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.33–£13.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, filofax personal refills 2023 is a £128K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
filofax personal refills 2023 market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £168K–£201K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 29.5%
- Avg brand age
- 35 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
31
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
7%
- Filofax51%
- Orgnizme18%
- Nokingo10%
- Thboxes8%
- genXon4%
- Harphia2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
Top filofax personal refills 2023 search terms
- filofax personal refills33K/yr
- filofax refills24K/yr
- filofax personal refills 2026159K/yr
- filofax inserts12K/yr
- filofax diary7K/yr
- filofax refill5K/yr
- planner refills4K/yr
- filofax diary 20268K/yr
- diary inserts3K/yr
- filofax 202612K/yr
Top filofax personal refills 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filofax Personal Week on two pages English 2026 diary 26-68421
Filofax£6.924.8★665 rev
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
Orgnizme£7.484.6★1,061 rev
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
Thboxes£6.494.7★19 rev
Lined Refill Paper Kit for Filofax Personal Size Planner/Binder 100 Ruled Sheets 5 Dividers + 3 PVC Pockets + 160 Colored Index Tabs + 1 Quick Page Finder 9.5x17.1cm
Nokingo£8.204.6★482 rev
Refills Paper - A6 Lined Paper for Filofax Personal Binder Planner White 100gsm Ruled Pages 6 Hole Punched 100 Sheets/200 Pages 9.5 x 17.1cm
Nokingo£6.274.6★580 rev
Newest
by launch date
Filofax Personal Week on two pages English 2027 diary 27-68421
Filofax£8.9311 rev
Filofax Personal Week per page English 2027 diary 27-68426
Filofax£5.746 rev
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
Filofax£7.804 rev
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
Thboxes£6.4919 rev
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
Thboxes£6.9219 rev
Trending
90-day click momentumFilofax Personal Week on two pages English 2027 diary 27-68421
Filofax£8.935.0★
Filofax Personal Week per page English 2027 diary 27-68426
Filofax£5.745.0★
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
Filofax£7.803.7★
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
Orgnizme£7.354.6★
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
Orgnizme£7.484.6★
What buyers say about filofax personal refills 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent just what I wanted”
“Good quality”
“Lovely quality paper”
“Good for the price”
“It is a decent size”
“Perfect organiser for your day, week and month”
“Design is clean”
“easy to use”
“Plenty of space to write”
“Good for crossing two years”
What buyers complain about
“Even on the cover it shows QR codes, however it is blank inside”
“just expensive”
“Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things”
“Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things now”
“My only complaint is the paper is quite thin”
Top return reasons
Common questions
- Is filofax personal refills 2023 profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 34 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the filofax personal refills 2023 niche?
- 11 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in filofax personal refills 2023?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Paper Quality. The return rate is 1.7%.
- When does demand for filofax personal refills 2023 peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the filofax personal refills 2023 niche?
- Listings span £3.33–£13.44; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.