Filofax Personal Refills 2023
prices mostly outside the sweet spot ($3.33–$13.44) — Filofax Personal Refills 2023 doesn't clear our bar today.
Flapen Score
Is Filofax Personal Refills 2023 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Filofax Personal Refills 2023 is a £128K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Filofax Personal Refills 2023: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -47.9% over the last 90 days and 5.9% of searches end in a purchase.
£128K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 34 products
Top Filofax Personal Refills 2023 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Filofax Personal Week on two pages English 2026 diary 26-68421
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 665
- Age
- 1y ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Lined Refill Paper Kit for Filofax Personal Size Planner/Binder 100 Ruled Sheets 5 Dividers + 3 PVC Pockets + 160 Colored Index Tabs + 1 Quick Page Finder 9.5x17.1cm
- Price
- £8.20
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 6y ago
Refills Paper - A6 Lined Paper for Filofax Personal Binder Planner White 100gsm Ruled Pages 6 Hole Punched 100 Sheets/200 Pages 9.5 x 17.1cm
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 5y ago
Trending
90-day click momentum
Filofax Personal Week on two pages English 2027 diary 27-68421
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 3mo ago
Filofax Personal Week per page English 2027 diary 27-68426
- Price
- £5.74
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
- Price
- £7.80
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Newest
by launch dateFilofax Personal Week on two pages English 2027 diary 27-68421
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 3mo ago
Filofax Personal Week per page English 2027 diary 27-68426
- Price
- £5.74
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
- Price
- £7.80
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
31
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
7%
- Filofax51%
- Orgnizme18%
- Nokingo10%
- Thboxes8%
- genXon4%
- Harphia2%
- Open — no brand owns it (5 brands, 7%)
Filofax Personal Refills 2023 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
Top Filofax Personal Refills 2023 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- filofax personal refills33K/yr
- filofax refills24K/yr
- filofax personal refills 2026159K/yr
- filofax inserts12K/yr
- filofax diary7K/yr
- filofax refill5K/yr
- planner refills4K/yr
- filofax diary 20268K/yr
- diary inserts3K/yr
- filofax 202612K/yr
What reviews say buyers love and hate about Filofax Personal Refills 2023
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent just what I wanted”
“Good quality”
“Lovely quality paper”
“Good for the price”
“It is a decent size”
What buyers complain about
70% of reviews“Even on the cover it shows QR codes, however it is blank inside”
“just expensive”
“Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things”
“Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things now”
“My only complaint is the paper is quite thin”
Filofax Personal Refills 2023 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
92%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Filofax Personal Refills 2023 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
