Filofax Personal Refills 2023
FailPrices span $3.33–$13.44, mostly outside the sweet spot, so Filofax Personal Refills 2023 is a Fail.
- Flapen Score
- 37 / 100Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 4737
- Market size
- £128K/yr323K searches / yr
- 90-day growth
- -47.9%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 31 sellers
Flapen Score
Filofax Personal Refills 2023 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Filofax Personal Refills 2023 is stronger. Inside it, weaker.
Market
The Filofax Personal Refills 2023 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filofax Personal Refills 2023 323K times last year and spent an estimated £128K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 323K
- Growth, 90 days vs prior 90
- -47.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £128Ka year
- Peak month
- January7.4× the quietest month
- Top search term
- filofax personal refills33K searches a year
02 · Price
A sale here is worth £6.70.
Listings sell for £6.70 on average, from £3.33 to £13.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.70 that is £10K to £13K a year per listing.
- Average price
- £6.70under the $15 to $100 sweet spot
- Price range
- £3.33–£13.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #71 within Calendars, Planners & Personal Organisers. It carries 940 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 29.5%
- Average rank
- #71in Calendars, Planners & Personal Organisers
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 940per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 4 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Filofax Personal Refills 2023 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filofax Personal Week on two pages English 2026 diary 26-68421
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 665
- Age
- 1y ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Lined Refill Paper Kit for Filofax Personal Size Planner/Binder 100 Ruled Sheets 5 Dividers + 3 PVC Pockets + 160 Colored Index Tabs + 1 Quick Page Finder 9.5x17.1cm
- Price
- £8.20
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 6y ago
Refills Paper - A6 Lined Paper for Filofax Personal Binder Planner White 100gsm Ruled Pages 6 Hole Punched 100 Sheets/200 Pages 9.5 x 17.1cm
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 5y ago
Trending
90-day click momentum
Filofax Personal Week on two pages English 2027 diary 27-68421
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 3mo ago
Filofax Personal Week per page English 2027 diary 27-68426
- Price
- £5.74
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
- Price
- £7.80
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Newest
by launch dateFilofax Personal Week on two pages English 2027 diary 27-68421
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 3mo ago
Filofax Personal Week per page English 2027 diary 27-68426
- Price
- £5.74
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
- Price
- £7.80
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
31
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
7%
- Filofax51%
- Orgnizme18%
- Nokingo10%
- Thboxes8%
- genXon4%
- Harphia2%
- Open — no brand owns it (5 brands, 7%)
Demand
Filofax Personal Refills 2023 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Filofax Personal Refills 2023 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- filofax personal refills33K/yr
- filofax refills24K/yr
- filofax personal refills 2026159K/yr
- filofax inserts12K/yr
- filofax diary7K/yr
- filofax refill5K/yr
- planner refills4K/yr
- filofax diary 20268K/yr
- diary inserts3K/yr
- filofax 202612K/yr
Reviews and returns
What reviews say buyers love and hate about Filofax Personal Refills 2023
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Even on the cover it shows QR codes, however it is blank inside
Very misleading product
a set of highlighter sticky tabs. not in my photo
just expensive
I just wish the diary inserts weren't so expensive
expensive
Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things
I'd describe it like cheap copier paper
The paper is very thin as well
Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things now
My only complaint is the paper is quite thin
Love
Excellent just what I wanted
Exactly as advertised
As described
Good quality
good quality with month dividers
Good Quality Inserts
Lovely quality paper
white and good quality paper
These papers are great
Good for the price
Value for money
Value for money
It is a decent size
Item fits description perfectly
Fits filofax
Return
1.7% Return rate 92% Fixable by listing
Even on the cover it shows QR codes, however it is blank inside
Very misleading product
a set of highlighter sticky tabs. not in my photo
Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things now
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filofax Personal Refills 2023 questions
Answered from the same tracked data.