Filofax Personal Refills 2023
FailPrices span $3.33–$13.44, mostly outside the sweet spot, so Filofax Personal Refills 2023 is a Fail.
- Flapen Score
- 37 / 100Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 4737
- Market size
- £128K/yr323K searches / yr
- 90-day growth
- -47.9%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 31 sellers
Flapen Score
Filofax Personal Refills 2023 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Filofax Personal Refills 2023 is stronger. Inside it, weaker.
Market
The Filofax Personal Refills 2023 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filofax Personal Refills 2023 323K times last year and spent an estimated £128K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 323K
- Growth, 90 days vs prior 90
- -47.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £128Ka year
- Peak month
- January7.4× the quietest month
- Top search term
- filofax personal refills33K searches a year
02 · Price
A sale here is worth £6.70.
Listings sell for £6.70 on average, from £3.33 to £13.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.70 that is £10K to £13K a year per listing.
- Average price
- £6.70under the $15 to $100 sweet spot
- Price range
- £3.33–£13.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #71 within Calendars, Planners & Personal Organisers. It carries 940 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 29.5%
- Average rank
- #71in Calendars, Planners & Personal Organisers
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 940per listing
- Listings tracked
- 34
04 · Newcomers
4 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Filofax Personal Refills 2023 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Filofax Personal Week on two pages English 2026 diary 26-68421
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 665
- Age
- 1y ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Lined Refill Paper Kit for Filofax Personal Size Planner/Binder 100 Ruled Sheets 5 Dividers + 3 PVC Pockets + 160 Colored Index Tabs + 1 Quick Page Finder 9.5x17.1cm
- Price
- £8.20
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 6y ago
Refills Paper - A6 Lined Paper for Filofax Personal Binder Planner White 100gsm Ruled Pages 6 Hole Punched 100 Sheets/200 Pages 9.5 x 17.1cm
- Price
- £6.27
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 5y ago
Trending
estimated 90-day click momentum
Filofax Personal Week on two pages English 2027 diary 27-68421
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 3mo ago
Filofax Personal Week per page English 2027 diary 27-68426
- Price
- £5.74
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
- Price
- £7.80
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Newest
by launch dateFilofax Personal Week on two pages English 2027 diary 27-68421
- Price
- £8.93
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 3mo ago
Filofax Personal Week per page English 2027 diary 27-68426
- Price
- £5.74
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago
Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452
- Price
- £7.80
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.49
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
31
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 82%
Open market
7%
- Filofax51%
- Orgnizme18%
- Nokingo10%
- Thboxes8%
- genXon4%
- Harphia2%
- Open — no brand owns it (5 brands, 7%)
Demand
Filofax Personal Refills 2023 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Filofax Personal Refills 2023 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- filofax personal refills33K/yr
- filofax refills24K/yr
- filofax personal refills 2026159K/yr
- filofax inserts12K/yr
- filofax diary7K/yr
- filofax refill5K/yr
- planner refills4K/yr
- filofax diary 20268K/yr
- diary inserts3K/yr
- filofax 202612K/yr
Reviews and returns
What reviews say buyers love and hate about Filofax Personal Refills 2023
We read the reviews and the return reasons for every product selling here.
“Even on the cover it shows QR codes, however it is blank inside”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filofax Personal Refills 2023 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data