How competitive is the Filofax A5 Refills niche on Amazon United Kingdom?

23 brands and 47 sellers compete in Filofax A5 Refills on Amazon United Kingdom. The top 5 Filofax A5 Refills products take 36% of clicks and its top 5 brands hold 69% of demand.

What do buyers complain about in Filofax A5 Refills?

Filofax A5 Refills buyers on Amazon United Kingdom complain most about Paper Quality, Paper Compatibility, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Filofax A5 Refills niche?

Filofax A5 Refills sells for £6.94 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.44–£13.38. The average incumbent carries 495 reviews — the moat a new listing must climb.

Filofax A5 Refills

prices mostly outside the sweet spot ($3.44–$13.38) — Filofax A5 Refills doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Filofax A5 Refills profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Filofax A5 Refills is a £90K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.

Filofax A5 Refills: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.8% over the last 90 days and 6.8% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr20K

Search volume / yr-2.8%189K

Conversion rate6.8%

Avg price£6.94

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers23 · 47

Top-5 product click share36%

Open market31%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 43 products

Top Filofax A5 Refills products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible

Price: £7.35
Rating: 4.6/5
Reviews: 1,061
Age: 7mo ago

Filofax A5 Week on two pages column format English 2026 diary 26-68521

Price: £10.12
Rating: 4.8/5
Reviews: 262
Age: 1y ago

FANDAMEI A5 Refills - Lined Paper Set with PP Binder Divider Neon Index Flag & Zipper Pocket Paper Inserts with Subject Divider Planner Inserts

Price: £6.62
Rating: 4.6/5
Reviews: 2,020
Age: 6y ago

A5 Lined Refills Paper for Filofax Planner/Binders/Organizer 6 Hole Punched Loose Leaf Paper 100 Sheets/200 Pages 100gsm White 148 x 210mm

Price: £7.48
Rating: 4.7/5
Reviews: 1,336
Age: 6y ago

Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser

Price: £7.48
Rating: 4.6/5
Reviews: 1,061
Age: 7mo ago

Newest

by launch date

A5 Planner Inserts 2026-2027 Mid Year Diary A5 Page A Day 6 Hole Refill

Price: £7.89
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays

Price: £6.20
Rating: 4.9/5
Reviews: 14
Age: 3mo ago

Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562

Price: £11.35
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

Academic Diary 2026 2027 Refill A5 Size Week to View 21 x 14.8 cm

Price: £7.18
Rating: 4.7/5
Reviews: 19
Age: 7mo ago

Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible

Price: £7.35
Rating: 4.6/5
Reviews: 1,061
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

36%

Top 20: 78%

Open market

27%

Filofax32%
Orgnizme18%
YHH8%
Fandamei7%
Nokingo5%
genXon4%

Filofax A5 Refills demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR6.8%Products43Brands23Top 5 Brands69%OOS Rate36.4%Rating4.6★Reviews495Avg BSR#83

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×

Top Filofax A5 Refills search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

filofax a5 refills80K/yr +19.8%5.8% conv.
a5 filofax inserts22K/yr +1.3%5.6% conv.
a5 planner inserts16K/yr +13.8%1.0% conv.
a5 inserts5K/yr +32.7%1.2% conv.
a5 filofax diary 2026 refill24K/yr -55.5%8.3% conv.
a5 diary inserts6K/yr -2.1%3.9% conv.
a5 filofax refill5K/yr -2.1%5.1% conv.
a5 refill4K/yr -21.1%1.1% conv.
filofax a5 refills 20269K/yr -70.9%4.8% conv.
a5 filofax diary 2026 refill week on 2 pages5K/yr -59.0%8.6% conv.

What reviews say buyers love and hate about Filofax A5 Refills

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Paper Quality21%

“Great paper”

Quality-Overall21%

“Good quality good price and delivered quickly”

Value For Money15%

“Good for the price”

Document Organizing/Classification7%

“will help keep things organised”

Size-Overall7%

“Fits perfectly”

What buyers complain about

59% of reviews

Paper Quality22%

“Poor quality paper”

Paper Compatibility9%

“BEWARE THIS IS NOT A5 SIZED PAPER”

Value For Money9%

“Waste of money”

Advertised Vs Actual Product5%

“a set of highlighter sticky tabs. not in my photo”

Thickness4%

“a little thin”

Filofax A5 Refills return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

85%

2Compatibility-Overall

3Quality-Overall

4Paper Quality

5Advertised Vs Actual Product

Common Filofax A5 Refills questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filofax A5 Refills 48/100 on Amazon United Kingdom — Skip it. The niche generates £90K/yr across 43 tracked products. 4 of 16 products launched in the last 360 days are still selling. Search demand moved -2.8% over the last 90 days.