Filofax A5 Refills
FailPrices span $3.44–$13.38, mostly outside the sweet spot, so Filofax A5 Refills is a Fail.
- Flapen Score
- 48 / 100Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 4748
- Market size
- £90K/yr189K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 36%top-5 click share · 23 brands · 47 sellers
Flapen Score
Filofax A5 Refills against its category
The dotted line is the Stationery & Office Supplies average. Past it, Filofax A5 Refills is stronger. Inside it, weaker.
Market
The Filofax A5 Refills market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filofax A5 Refills 189K times last year and spent an estimated £90K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £90Ka year
- Peak month
- September5.3× the quietest month
- Top search term
- filofax a5 refills80K searches a year
02 · Price
A sale here is worth £6.94.
Listings sell for £6.94 on average, from £3.44 to £13.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.94 that is £2K to £3K a year per listing.
- Average price
- £6.94under the $15 to $100 sweet spot
- Price range
- £3.44–£13.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #83 within Calendars, Planners & Personal Organisers. It carries 495 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 36.4%
- Average rank
- #83in Calendars, Planners & Personal Organisers
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 495per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 4 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Filofax A5 Refills products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Filofax A5 Week on two pages column format English 2026 diary 26-68521
- Price
- £10.12
- Rating
- 4.8/5
- Reviews
- 262
- Age
- 1y ago
FANDAMEI A5 Refills - Lined Paper Set with PP Binder Divider Neon Index Flag & Zipper Pocket Paper Inserts with Subject Divider Planner Inserts
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 2,020
- Age
- 6y ago
A5 Lined Refills Paper for Filofax Planner/Binders/Organizer 6 Hole Punched Loose Leaf Paper 100 Sheets/200 Pages 100gsm White 148 x 210mm
- Price
- £7.48
- Rating
- 4.7/5
- Reviews
- 1,336
- Age
- 6y ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Trending
90-day click momentum
A5 Planner Inserts 2026-2027 Mid Year Diary A5 Page A Day 6 Hole Refill
- Price
- £7.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays
- Price
- £6.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3mo ago
Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562
- Price
- £11.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Newest
by launch dateA5 Planner Inserts 2026-2027 Mid Year Diary A5 Page A Day 6 Hole Refill
- Price
- £7.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays
- Price
- £6.20
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3mo ago
Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562
- Price
- £11.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Academic Diary 2026 2027 Refill A5 Size Week to View 21 x 14.8 cm
- Price
- £7.18
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 7mo ago
Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
47
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
36%
Top 20: 78%
Open market
27%
- Filofax32%
- Orgnizme18%
- YHH8%
- Fandamei7%
- Nokingo5%
- genXon4%
Demand
Filofax A5 Refills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×
Search terms
Top Filofax A5 Refills search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- filofax a5 refills80K/yr
- a5 filofax inserts22K/yr
- a5 planner inserts16K/yr
- a5 inserts5K/yr
- a5 filofax diary 2026 refill24K/yr
- a5 diary inserts6K/yr
- a5 filofax refill5K/yr
- a5 refill4K/yr
- filofax a5 refills 20269K/yr
- a5 filofax diary 2026 refill week on 2 pages5K/yr
Reviews and returns
What reviews say buyers love and hate about Filofax A5 Refills
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality paper
My only complaint is the paper is quite thin
Not enough paper
BEWARE THIS IS NOT A5 SIZED PAPER
BEWARE THIS IS NOT A5 PAPER
Waste of money
a set of highlighter sticky tabs. not in my photo
a little thin
My only complaint is the paper is quite thin
Love
Great paper
Good quality paper for my A5 filofax
the paper feels thick
Good quality good price and delivered quickly
Good Quality
The packs contents are good quality
Good for the price
Excellent Value for money
I think this is a good set at the price
will help keep things organised
you love to feel organised
Overall, this is a very well thought out and useful organiser set that offers excellent value for money
Fits perfectly
Fitted perfectly with my A5 Filofax
Fits filofax
Return
1.3% Return rate 88% Fixable by listing
Poor quality paper
My only complaint is the paper is quite thin
Not enough paper
a set of highlighter sticky tabs. not in my photo
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filofax A5 Refills questions
Answered from the same tracked data.