Is filofax a5 refills profitable to sell on Amazon United Kingdom?

The niche generates £90K/yr across 43 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (48/100).

How competitive is the filofax a5 refills niche?

23 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in filofax a5 refills?

Top complaints mined from reviews: Paper Quality, Paper Compatibility, Value For Money. The return rate is 1.3%.

When does demand for filofax a5 refills peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.3× the quietest.

What does it cost to enter the filofax a5 refills niche?

Listings span £3.44–£13.38; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.

filofax a5 refills

Skip it

Prices mostly outside the sweet spot ($3.44–$13.38) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great495.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£90K

£90K/yr · 189K searches

Avg price

Bad£6.94

avg listing price — sweet spot $15–$100

Price range

Bad£3.44–£13.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, filofax a5 refills is a £90K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

filofax a5 refills market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £104K–£139K; units × avg price
Conversion rate: 6.8%
Avg BSR: #83
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 36.4%
Avg brand age: 34 months
Avg seller age: 199 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

36%

Top 20: 78%

Open market

27%

Filofax32%
Orgnizme18%
YHH8%
Fandamei7%
Nokingo5%
genXon4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×

Open Trend

Top filofax a5 refills search terms

filofax a5 refills80K/yr +19.8%5.8% conv.
a5 filofax inserts22K/yr +1.3%5.6% conv.
a5 planner inserts16K/yr +13.8%1.0% conv.
a5 inserts5K/yr +32.7%1.2% conv.
a5 filofax diary 2026 refill24K/yr -55.5%8.3% conv.
a5 diary inserts6K/yr -2.1%3.9% conv.
a5 filofax refill5K/yr -2.1%5.1% conv.
a5 refill4K/yr -21.1%1.1% conv.
filofax a5 refills 20269K/yr -70.9%4.8% conv.
a5 filofax diary 2026 refill week on 2 pages5K/yr -59.0%8.6% conv.

All search terms

Top filofax a5 refills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible

Orgnizme£7.354.6★1,061 rev

Filofax A5 Week on two pages column format English 2026 diary 26-68521

Filofax£10.124.8★262 rev

FANDAMEI A5 Refills - Lined Paper Set with PP Binder Divider Neon Index Flag & Zipper Pocket Paper Inserts with Subject Divider Planner Inserts

Fandamei£6.624.6★2,020 rev

A5 Lined Refills Paper for Filofax Planner/Binders/Organizer 6 Hole Punched Loose Leaf Paper 100 Sheets/200 Pages 100gsm White 148 x 210mm

Nokingo£7.484.7★1,336 rev

Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser

Orgnizme£7.484.6★1,061 rev

Newest

by launch date

A5 Planner Inserts 2026-2027 Mid Year Diary A5 Page A Day 6 Hole Refill

Hopton£7.890 rev

2mo ago

NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays

NEYSA£6.2014 rev

3mo ago

Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562

Filofax£11.352 rev

3mo ago

Academic Diary 2026 2027 Refill A5 Size Week to View 21 x 14.8 cm

Thboxes£7.1819 rev

7mo ago

Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible

Orgnizme£7.351,061 rev

7mo ago

What buyers say about filofax a5 refills

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality21%

“Great paper”

Quality-Overall21%

“Good quality good price and delivered quickly”

Value For Money15%

“Good for the price”

Document Organizing/Classification7%

“will help keep things organised”

Size-Overall7%

“Fits perfectly”

Advertised Vs Actual Product5%

“Just what I needed”

Ease Of Use3%

“easy to use”

Writing Experience3%

“easy to write on”

Design-Overall3%

“the layout is clear”

Office Usability1%

“Nice little addition to my desk”

What buyers complain about

Paper Quality22%

“Poor quality paper”

Paper Compatibility9%

“BEWARE THIS IS NOT A5 SIZED PAPER”

Value For Money9%

“Waste of money”

Advertised Vs Actual Product5%

“a set of highlighter sticky tabs. not in my photo”

Thickness4%

“a little thin”

Print Quality3%

“The paper is see through before you even write on it”

Compartment3%

“The only downside was that one of the zipped pockets had got badly creased prior to receipt”

Strength3%

“We have the usual punched and lined paper and subject dividers. not the best quality, a bit flimsy”

Durability1%

“falling off after two days”

Top return reasons

Size-Overall85%

Compatibility-Overall5%

Quality-Overall2%

Paper Quality2%

Advertised Vs Actual Product1%

Color1%

Functionality-Overall1%

Paper Brightness1%

Weight Heavy0%

Value For Money0%

Common questions

Is filofax a5 refills profitable to sell on Amazon United Kingdom?: The niche generates £90K/yr across 43 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (48/100).
How competitive is the filofax a5 refills niche?: 23 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in filofax a5 refills?: Top complaints mined from reviews: Paper Quality, Paper Compatibility, Value For Money. The return rate is 1.3%.
When does demand for filofax a5 refills peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.3× the quietest.
What does it cost to enter the filofax a5 refills niche?: Listings span £3.44–£13.38; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.