Filofax

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months

664K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

0.9%

Market size, estimated

£157Ka year

Peak month

January2.5× the quietest month

Top search term

filofax305K searches a year

Listings sell for £25.36 on average, from £6.92 to £112.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £25.36 that is £3K to £6K a year per listing.

Average price

£25.36inside the $15 to $100 sweet spot

Price range

£6.92–£112.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£3K–£6K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #252 within Calendars, Planners & Personal Organisers. It carries 408 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

98%

Out of stock, average day

21.2%

Average rank

#252in Calendars, Planners & Personal Organisers

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

408per listing

Listings tracked

43

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months