filled pencil case
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good938.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.20avg listing price — sweet spot $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.67–£18.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£21K£21K/yr · 81K searches
According to Flapen's Amazon United Kingdom niche tracking, filled pencil case is a £21K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
filled pencil case market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £31K–£41K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 4.7%
- Avg brand age
- 25 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
74
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
26%
- Helix36%
- Candcamp13%
- ESSALOO9%
- Four Candies8%
- GirlZone5%
- DazSpirit4%
Demand
Weekly Amazon search volume, last 47 weeks — +32.4% search growth over the last 90 days.Top filled pencil case search terms
- filled pencil case26K/yr
- girls pencil case with stationary11K/yr
- boys pencil case with stationery included16K/yr
- pencil case for girls with stationary11K/yr
- blazer buddy8K/yr
- filled pencil case for girls5K/yr
- blazer buddy pocket pencil case4K/yr
Top filled pencil case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Helix Oxford Blazer Buddy Essential Stationery Set with Compact Clear Pencil Case Fits in School Blazer Pocket 981805
Helix£3.294.7★1,361 rev
Helix Oxford Complete Stationery Set in 13.5 inch Pencil Case
Helix£5.234.7★1,781 rev
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Pink
ESSALOO£12.274.5★154 rev
Candcamp 34 Pcs Aesthetic Filled Pencil Case with Stationery Included Large Pencil Case Set Pink Stationery for Elementary Secondary College Back to School Supplies
Candcamp£9.824.0★12 rev
Helix Oxford Complete Back to School Stationery Set - Comprehensive Helix Oxford school supplies set including Maths Set Pens Ruler Scientific Calculator & More - Ideal for High School or College
Helix£18.534.6★745 rev
Newest
by launch dateCandcamp 34 Pcs Aesthetic Filled Pencil Case with Stationery Included Large Pencil Case Set Pink Stationery for Elementary Secondary College Back to School Supplies
Candcamp£9.8212 rev
Candcamp 78 Pcs Aesthetic Stationery Set
Candcamp£12.9413 rev
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
Focxoio£16.5368 rev
ESSALOO Pencil Case with Stationery Included Pencil Case Set & School Stationary Supplies School Stationery Set with 12 Highlighters 5 Gel Pens & 4 Erasable Pens Sticky Notes & A7 Notebook Pink
ESSALOO£12.27154 rev
OPPZZIT Pencil Case with Stationery Included 32 Pcs School Stationery Set with 12 Highlighters 1 Mechanical Pencil 5 Gel Pens & 4 Erasable Pens Filled Large Capacity Pencil Case for Girls Pink
OPPZZIT£11.36190 rev
Trending
90-day click momentumCandcamp 34 Pcs Aesthetic Filled Pencil Case with Stationery Included Large Pencil Case Set Pink Stationery for Elementary Secondary College Back to School Supplies
Candcamp£9.824.0★
Focxoio 146PCS Aesthetic Stationery Supplies with Pen Case & Notebook 12 Pastel Highlighters 3 Erasable Pens 5 Multicolor Pen 5 Gel Pen 9 Mechanical Pencil Stationery Set for Students School Supplies
Focxoio£16.534.6★
Nicpro 38PCS Aesthetic School Supplies in Pink Pencil Case Cute Mechanical Pencil 0.5 0.7 0.9 & 2.0 mm with 18 Lead Refills Pastel Mechanical Pencil Set for Students Girls Writing Drawing Drafting
Nicpro£11.884.6★
YONZONE Pencil Case Large Capacity Pencil Cases Big Storage Pencil Bag Pen Pouch for Boys Girls Portable Office Stationary Organiser Supplies Makeup Bag with 3 Multi Compartments Navy Blue
YONZONE£6.144.6★
gyoyede 82pcs Aesthetic School Supplies Stationery Set with Pencil Case Pastel Highlighters Gel Pens Mechanical Pencils 0.5 & 0.7mm Essentials Stationary Set for Students Back to School SuppliesPink
gyoyede£15.064.6★
What buyers say about filled pencil case
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Good quality”
“Exactly as described”
“The case is a good size”
“Useful”
“It also makes it very easy to move your stationary to another coat/uniform”
“I acquired this 34 Pcs Aesthetic Filled Pencil Case set”
“Great exam pack for GSCES”
“I found that it is sturdy and well made”
“Material is ok having a good quality”
What buyers complain about
“quality is mixed”
“The case is on the very large size”
“it soon broke”
“erasable it is a bit expensive”
“Zip gets stuck quite easily”
“It is not as described it shows one side”
“It cant hold much”
“only one of them have a scent”
“The mechanical pencils don't work brilliantly”
“Its a little plain in color”
Top return reasons
Common questions
- Is filled pencil case profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the filled pencil case niche?
- 19 brands and 74 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in filled pencil case?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.4%.
- What does it cost to enter the filled pencil case niche?
- Listings span £2.67–£18.53; the average listing price is £10.20 (sweet spot $15–$100). The average incumbent carries 939 reviews — the moat a new listing must climb.