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Filled Pencil Case

Fail

Shoppers spend only $21K a year here, so Filled Pencil Case is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£21K/yr81K searches / yr
90-day growth
+32.4%search demand this quarter
Competition
47%top-5 click share · 19 brands · 74 sellers

Flapen Score

Filled Pencil Case against its category

The dotted line is the Stationery & Office Supplies average. Past it, Filled Pencil Case is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filled Pencil Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filled Pencil Case 81K times last year and spent an estimated £21K. The top 5 brands take 70% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+32.4%
Conversion, latest week
2.6%
Market size, estimated
£21Ka year
Top search term
filled pencil case26K searches a year

02 · Price

A sale here is worth £10.20.

Listings sell for £10.20 on average, from £2.67 to £18.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.20 that is £1K to £3K a year per listing.

Average price
£10.20under the $15 to $100 sweet spot
Price range
£2.67–£18.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #183 within Office Supplies. It carries 939 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#183in Office Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
939per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Filled Pencil Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

74

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

26%

  • Helix36%
  • Candcamp13%
  • ESSALOO9%
  • Four Candies8%
  • GirlZone5%
  • DazSpirit4%

Demand

Filled Pencil Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Holiday '25Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Sep, Dec · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Filled Pencil Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filled pencil case26K/yr
  • girls pencil case with stationary11K/yr
  • boys pencil case with stationery included16K/yr
  • pencil case for girls with stationary11K/yr
  • blazer buddy8K/yr
  • filled pencil case for girls5K/yr
  • blazer buddy pocket pencil case4K/yr

Reviews and returns

What reviews say buyers love and hate about Filled Pencil Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.12

quality is mixed

Poor quality

Not what I expected at all very cheap

Size-Overall15%+0.42

The case is on the very large size

Smaller than expected

its too large

Durability9%−0.07

it soon broke

The pencil case broke wifhin 2 days

Didnt last long

Value For Money8%+1.59

erasable it is a bit expensive

Not what I expected at all very cheap

definitely not worth the money

Zipper Quality8%−0.06

Zip gets stuck quite easily

Zip broke immediately upon opening for first time

Zip broke in no time

Love

Value For Money21%+1.59

Excellent value for money

Worth the money

Great for the price

Quality-Overall19%−0.12

Good quality

it appears to be well made

The case appears to be well made

Advertised Vs Actual Product12%+1.01

Exactly as described

Very good,looks exactly like the picture

Exactly what I needed

Size-Overall7%+0.42

The case is a good size

Great size and quality

They all fit into it Neatly

Ease Of Use5%−0.01

Useful

so everything stays easy to find

Practical and holds a lot of pens

Return

0.4% Return rate 65% Fixable by listing

Size-Overall51%▅▅█▇▆▆

The case is on the very large size

Smaller than expected

its too large

Quality-Overall14%▁▂▇▂▆█

quality is mixed

Poor quality

Not what I expected at all very cheap

Zipper Quality6%█▆▁▁▂▁

Zip gets stuck quite easily

Zip broke immediately upon opening for first time

Zip broke in no time

Advertised Vs Actual Product5%▁█▁▄▂▄

It is not as described it shows one side

Color3%▁▁▁█▁▄

Its a little plain in color

FAQ

Common Filled Pencil Case questions

Answered from the same tracked data.