Fidget Pen

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months

390K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

4.5%

Market size, estimated

£151Ka year

Peak month

December5.6× the quietest month

Top search term

fidget pen181K searches a year

Listings sell for £8.55 on average, from £2.12 to £13.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.55 that is £4K to £6K a year per listing.

Average price

£8.55under the $15 to $100 sweet spot

Price range

£2.12–£13.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #281 within Pens, Pencils & Writing Supplies. It carries 1,215 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#281in Pens, Pencils & Writing Supplies

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,215per listing

Listings tracked

36

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months