Fidget Pen
MaybeReturns run at only 0.7% of orders. But prices span $2.12–$13.63, mostly outside the sweet spot, so Fidget Pen is a Maybe.
- Flapen Score
- 52 / 100Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 4752
- Market size
- £151K/yr390K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 43%top-5 click share · 32 brands · 41 sellers
Flapen Score
Fidget Pen against its category
The dotted line is the Stationery & Office Supplies average. Past it, Fidget Pen is stronger. Inside it, weaker.
Market
The Fidget Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fidget Pen 390K times last year and spent an estimated £151K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £151Ka year
- Peak month
- December5.6× the quietest month
- Top search term
- fidget pen181K searches a year
02 · Price
A sale here is worth £8.55.
Listings sell for £8.55 on average, from £2.12 to £13.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.55 that is £4K to £6K a year per listing.
- Average price
- £8.55under the $15 to $100 sweet spot
- Price range
- £2.12–£13.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #281 within Pens, Pencils & Writing Supplies. It carries 1,215 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #281in Pens, Pencils & Writing Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,215per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Fidget Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ASORT Magnetic Fidget Pen Jiki Crush Metric Pen Crinkle Crushmetric Switch Strato Pens Multifunctional Decompression Magnet Writing Toy Pen Cool Stuff Best Gift For Kids Teenage Boys Girls (Color)
- Price
- £9.71
- Rating
- 4.4/5
- Reviews
- 691
- Age
- 3y ago
Fidget Pen Gifts For Teenage Girls - Magnetic Toy Cool Gadgets Teen Boys Gift Ideas - Magnet Pen Cool Things For Adults Kids Teens - Best Gift For 10 11 12 13 14 15 Year Old Boy - Novelty Toy For 8-12
- Price
- £9.23
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 3y ago
CNMTCCO Magnetic Fidget Pen with Balls Magnetic Pen for Decompression Ballpoint Magnet Pen Finger Toy Gift DIY Metal for Ages Teenage Boys Girls 8-15 to Relieve Stress and Anxiety
- Price
- £8.75
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 10mo ago
JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
Dusor Gifts for Men Dad Teenage Magnetic Fidget Pen Birthday Gifts for Men
- Price
- £13.37
- Rating
- 4.5/5
- Reviews
- 1,006
- Age
- 1y ago
Trending
90-day click momentum
sobebear Fidget Pen Magnetic Great Gift For Teenagers Adults Decompressing gel pen Magnetic Metal Pen Toy Fidget Toy
- Price
- £6.96
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
XLIUAX 2 Pcs Fidget Pens Fidget Gel Pen for Adults 0.5mm Black Ink Stress Relief Pen Quick Dry Retractable Gel Pens for Writing Instrument Journaling Office School Supplies
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
4Pcs Fidget Pens Fidget Gel Pens for Adults Black Ink Gel Spinner Pen with Fidget Ball Stress Relief Spinner Pen Smooth Writing for Journaling Office School Supplies Quick Dry Retractable 0.5mm
- Price
- £6.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Magnetic Fidget Pen Gifts for Men Birthday Gifts From Daughter Son Dad Teens Him & Her Cool Gadgets for Teenage Boys & Girls Fun School Supplies & Desk Toy (MultiColor)
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 8y ago
JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
Newest
by launch datesobebear Fidget Pen Magnetic Great Gift For Teenagers Adults Decompressing gel pen Magnetic Metal Pen Toy Fidget Toy
- Price
- £6.96
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 3mo ago
4Pcs Fidget Pens Fidget Gel Pens for Adults Black Ink Gel Spinner Pen with Fidget Ball Stress Relief Spinner Pen Smooth Writing for Journaling Office School Supplies Quick Dry Retractable 0.5mm
- Price
- £6.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
XLIUAX 2 Pcs Fidget Pens Fidget Gel Pen for Adults 0.5mm Black Ink Stress Relief Pen Quick Dry Retractable Gel Pens for Writing Instrument Journaling Office School Supplies
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
CNMTCCO Magnetic Fidget Pen with Balls Magnetic Pen for Decompression Ballpoint Magnet Pen Finger Toy Gift DIY Metal for Ages Teenage Boys Girls 8-15 to Relieve Stress and Anxiety
- Price
- £8.75
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 10mo ago
JIMMIDDA 8 Pack Gel Pens | Black Ink Quick-Drying No Smudge with Fidget
- Price
- £10.19
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
41
Top-5 brand share
43%
Top 20: 90%
Top-5 click share
43%
Top 20: 85%
Open market
52%
- ASORT13%
- YHMOFN8%
- CNMTCCO8%
- JIMMIDDA7%
- Dusor6%
- Aionly6%
Demand
Fidget Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Fidget Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fidget pen181K/yr
- magnetic pen54K/yr
- fidget pens35K/yr
- magnet pen25K/yr
- magnetic fidget pen28K/yr
- fidget pens for adults16K/yr
- fidget pens for kids9K/yr
- fidget spinner pen9K/yr
- figet pen5K/yr
- magnetic pens5K/yr
Reviews and returns
What reviews say buyers love and hate about Fidget Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pieces break easily
in the first week then lid broke
just dont expect anything durable
the ink exploded all over my sons hand
Ink kept leaking
The ink in the pen leaked over my son from the open end
Fun and durable however there were not as many magnets then needed to create some of the shapes
Not enough magnets given
There isn't enough magnets really
a little expensive
Although it is slightly overpriced it feels expensive
Thd pens aee pricey
Wasn't functional
every time I try use the pen it doesn't work
pen stopped working very quickly
Love
Writes very well
smooth writing pens
Smooth writing
Quality pen
Amazing quality
Great quality pens
Fun
perfect for kids
the fidget components on it are very fun
Good value
Well worth it
excellent value for money
magnet strength is great
This Magnetic Fidget Pen is brilliant
Magnets are good
Return
0.7% Return rate 4% Fixable by listing
Fun and durable however there were not as many magnets then needed to create some of the shapes
Not enough magnets given
There isn't enough magnets really
Wasn't functional
every time I try use the pen it doesn't work
pen stopped working very quickly
thus it lost a point in my rating for poor quality control
not good enough
Extremely poor quality
Pieces break easily
in the first week then lid broke
just dont expect anything durable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fidget Pen questions
Answered from the same tracked data.